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A Study about the Methodological Similarity of Robert Venturi's Works and American Pop Art in the Light of Visual Dissonance(1)

시각적 부조화를 통한 로버트 벤추리 건축과 팝아트의 방법적 유사성에 관한 연구(1)

  • 신유림 (이화여자대학교 건축학과) ;
  • 임석재 (이화여자대학교 건축학과)
  • Received : 2012.06.14
  • Accepted : 2012.07.30
  • Published : 2012.08.31

Abstract

This study aims to find methodical similarities between pop art and Robert Venturi's works. Pop art and Robert Venturi's works gave attention to periodical changes and wanted to communicate with the public. This study approaches a topic from psychological viewpoints, especially visual dissonance. The results are as follows: 1. Manufactured Products ; Commercial Ornaments ${\rightarrow}$ Character Changes in Experienced Stimulation 2. Daily Elements ; Traditional Elements(Classic) ${\rightarrow}$ Contextual Effect of Canonic Representation In these cases, visual dissonance attracted a lot of public attention, and people would develop new meanings of objet. Pop art and Robert Venturi's works indicated value change in post-industrial society, therefore, this study can help to understand the correlation.

Keywords

References

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