• Journal of architectural history
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• v.21 no.4
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• pp.59-70
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• 2012

This study aims to find methodical similarities between pop art and Robert Venturi's works. Pop art and Robert Venturi's works gave attention to periodical changes and wanted to communicate with the public. This study approaches a topic from psychological viewpoints, especially visual dissonance. The results are as follows: 1. Manufactured Products ; Commercial Ornaments ${\rightarrow}$ Character Changes in Experienced Stimulation 2. Daily Elements ; Traditional Elements(Classic) ${\rightarrow}$ Contextual Effect of Canonic Representation In these cases, visual dissonance attracted a lot of public attention, and people would develop new meanings of objet. Pop art and Robert Venturi's works indicated value change in post-industrial society, therefore, this study can help to understand the correlation.

• Korean Institute of Interior Design Journal
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• no.9
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• pp.30-37
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• 1996

The Modern architecture, generally represented as Functionalism, had brought the important problems of the absence of cultural meaning and of the public alienation. Robert Venturi is one of the major architects who suggested the new theory of Architecture. Postmodernism, for solving these problems . Therefore the purpose of this study is to analyze his design ideas and works especially for four residential projects : Vanna Venturi House, Guild House, Brant Johnson House and Brant House, His design ideas are Complexity and Contradition, Symbolism. Ornamentalism and Pluralithy of meaning . The various historical and traditional elements are refereed as symbolic and ornamental elements. The symbolic and cultural meaning of architecture through their images, memories, and associations concerning historical motifs help communicate with the public . Robert Venturi tries to pursuit Populism in architecture through historical allusion and pop art.

• Korean Architects
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• no.8 s.173
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• pp.49-55
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• 1983

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.49-58
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• 2009

Robert Venturi's theories like 'Complexity and Contradiction in Architecture' and 'Symbolism of Architecture' had a major impact on architects in postmodern culture and we could have his contextual understandings in those theories. In his early books, "Complexity and Contradiction in Architecture" and "Learning from Las Vegas", Robert Venturi showed theories related to context several times. But with looking at existing books or papers, we could barely see well-organized studies about his contextual understandings. So this study shows contextual approaches and thoughts with those theories, 'Complex and contradictory architecture', 'Architectural order and conventional architecture', 'Discontinuity in internal and external architecture', and 'Symbolism of architecture' in his two books. In those four theories, Venturi's contextual understandings are as fellows. To begin with, he developed contextual theories in architecture, understanding a whole building embracing each architectural factor, with architectural thoughts of complexity and contradiction. Second, he stressed architectural order to link each contradictory factor and used conventional architecture, as for existing common and ordinary things, to make available communication. Conventional factors were applied to urban viewpoints. Given the fact that contemporaries shared those factors, we could see contextual understandings in his approach. On top of that, unlike modern architects, he understood that functions of the inside and the outside were two different things. Based on contextual thoughts, he tried applying 'facade' that is one side providing an interface between in and out of a building to surroundings. Last, he wanted to express any meaningful connection between present and past, using symbolism in architecture. Presented by symbolism of architecture, architectural functions, architectural uses, historical meaning, ordinary factors, or something were also based on sharing in contemporary people. As the methodology to show these contextual factors, Venturi used an approach of symbolism.

• Korean Institute of Interior Design Journal
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• v.21 no.2
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• pp.23-34
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• 2012

After the modern age, the rapid urbanizationhad a big impact on the then architecture. R. Venturi and A. Rossi are two of the leading architects, developing architecture in cities in the US and Europe respectively. This study shed light on a tangible and intangible meaning and interpretation of urban landscapes through their architectural thoughts and architectures. The followings are the physical and intangible meaning and interpretation in architectural thoughts and works of those two architects. Venturi understood that iconological landscapes at the roadside in large citiesare the nature of physical landscapes. To Venturi, the façades of buildings at the roadside are a part of signage such as traffic lights and road signs, and those façades have the meaning of symbolic systems beyond simple physical landscapes. To A. Rossi, types of buildings as physical townscapes are a key role supporting raw data of classification in architecture. And also, those types have significance of the basic data shedding light on the principles and history of cities. For intangible factors in R. Venturi's architecture, daily routine, function and use, time, a use for a building and others form complex architecture. And also, those factors describe shared values of the same period as the façades of buildings and complex symbols and formative lexicons in metaphorical terms. For A. Rossi's intangible factors, 'collective memory' is buried in inhabitants of the city, and with that, the city is a place for memory to its inhabitants. What is more, cities' monuments have intangible landscapes like 'sustainability', 'permanence' and so on. With lots of events happening throughoutcities, those monuments are the whole images of cities giving the value to the urban buildings that reside in cities. Finally, R. Venturi's all-encompassing complex architecture concept was extended on a tangible and intangible point of townscapes. It was found that A. Rossi's tangible thought was formed from the whole landscape of historic cities in then Italy as the background of time and place. Also, With types of urban buildings and 'collective memory', A. Rossi drew architectural norms and formats of unchangeable types.

• Korean Architects
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• v.5 no.1 s.17
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• pp.6-23
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• 1970

• Journal of the Korean housing association
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• v.22 no.4
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• pp.63-70
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• 2011

This study was conducted to investigate the ambivalent characteristics of dichotomous contradictions expressed by Robert Venturi's architecture. It focused on his Mother's House, which applied his theoretical practices faithfully among many of his architectural works. First, he sought to change interior and exterior spaces by manipulating the architectural scales of "Mother's House". He achieved tension in space through structural complexities in combination with contradictions. Second, as for the characteristics of ambivalent contradictions, including linear and geometric forms, and plane, there were familarity which emphasizes tradition; external appearances of symmetry and asymmetry which give a comfort feeling; openness and closedness, which were expressed with the size of windows and objects such as molding. Third, the fireplace-chimney and the stair were forming appropriate harmony between contradiction and complexity as they competed for central position on the plane.

• Journal of the Korea Furniture Society
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• v.12 no.1
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• pp.103-112
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• 2001

This study explored the background of contemporary furniture design called New Design furniture, which newly expresses the aesthetics of communication in the postmodern era. Qualitative conceptual analysis as the principle methodology was used to explore the background of the decorative and meaningful contemporary furniture in postmodernism. Thereby, the postmodern concepts of Charles Jencks, Robert Venturi, and Michael Graves were analyzed in terms of their postmodern architecture and furniture. As initiatives of postmodern architecture and furniture, Jencks, Venturi, and Graves explored the pluralism and eclecticism, the decoration, the semantics, and the materials reestablished from the traditions of craft. As a result, their furniture was expressed by various wood and color; the furniture was beautiful, decorative, pluralistic, and eclectic for communicating symbol, metaphor, narrative, and/or humor with people; the furniture has influenced the communicative elements on the contemporary furniture design called New Design furniture design, which shows the blurring of fine arts and craft distinctions.

• Lingua Humanitatis
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• v.1 no.2
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• pp.107-121
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• 2001

This paper examines the way in which the idea of language has been introduced in architectural discourse since the late 1960s. The paper reviews the works of Robert Venturi, Charles Jencks, Peter Eisenman, Alan Colquhoun, and Mario Gandelsonas, which explore the analogy between linguistic and architectural form. All of the writers above are responsive to each other's theoretical positions, sometimes implicitly and sometimes explicitly. A system of signs can be approached by asking how the lexicon and syntax are proportioned. The same question may be posed to architecture: can architecture be understood as a lexicon or as a relational structure, such as language is\ulcorner Two perspectives are presented by architectural theorists. The first advocated by Venturi and Jencks posit architectural form as a problem of signs. The problem with this perspective is that, it reduces architecture into popularized iconography in favor of the representational aspects of architectural form. The second perspective, developed by Eisenman, explores the possibility of finding new formal constructs in the abstract relationship of formal properties. Eisenman's theory, however, has its own problems for, in highlighting syntactic structure, it minimizes the distinction between the perceptual and the pragmatic dimensions. Yet both perspectives address crucial problems of contemporary architecture and expand architectural discourse into the broader realm of humanistic studies.

• Journal of architectural history
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• v.8 no.2 s.19
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• pp.87-108
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• 1999

Since 1960, the change of architectural trend was dominated by two factors ; the one, the introduction of theory of language (including semantic, syntactic, pragmatic, linguistic, semiotic, structuralism, post-structurism) in design concept, the other, the adaption of high technology in building construction. In particular, the theory of language played an important role in the emergence of new tendency, which could be the alternative of modern architecture. Post-modernism and Typology in the 1960-70s, Deconstructivism in the 1980s and 'Folding' architecture in the 1990s, have continually borrowed a theoretical base from the thee of language. Placing the focus on the relation of contemporary architecture and theory of language with the interdisciplinary view, this study comes to the conclusion that the diverse architectural tendencies since 1960 depend on the 'champ d'enonce', which Michel Foucault, French philosopher, defined in his . The writings of many architects, like Robert Venturi, Micheal Graves, Aldo Rossi, Peter Eisenman, Rem Koolhaas, Bernard Tschumi, Gerg Lynn demonstrate our conclusion. This is an important finding which make possible consistent understanding about contemporary architecture.