• Title/Summary/Keyword: 소비

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The Effects of Expected Affect and Consumption- Process-Behavior on the Post-Consumption Affect and Perceived Outcomes (소비후의 감정과 성과지각에 대한 기대감정과 소비과정행동의 효과)

  • 최낙환;나광진
    • Asia Marketing Journal
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    • v.3 no.4
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    • pp.16-37
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    • 2001
  • 많은 소비자 행동연구에서 연구가 본질적으로 구매 전 평가와 선택에 집중된 경향이 있으며, 또 감정보다 인지의 역할에 관한 연구가 많다. 소비과정에 관한 감정적 연구가 중요함에도 기존의 연구에서는 이러한 소비자의 감정적 요인과 같은 심리적인 요인이 소비과정행동에 어떠한 영향을 미치는가에 관한 연구는 매우 적다고 할 수 있다. 따라서 본 연구는 제품이나 서비스가 선택되고 난 후에 소비과정을 거쳐서 나타나는 소비 후 감정(소비 감정)에 영향을 미치는 요인들을 감정적 관점에서 소비과정행동을 중심으로 탐색하였다. 구매 후 소비 전 기대감정은 소비 후 소비감정과 어떠한 관계가 있는가에 대하여 직접적인 관계와 간접적인 관계로 나누어 스포츠 센타를 연구대상서비스로 선정하여 탐색하였다. 긍정적 기대감정은 긍정적 소비감정에 직접적인 효과가 있었지만, 부정적 기대감정은 긍정적 소비감정에 직접적인 효과가 없었다. 간접효과를 보면 긍정적 기대감정과 부정적 기대감정 모두 소비의지와 소비과정행동의 적극성을 매개로 목적달성정도에 영향을 미치고 또 목적달성정도에 따라서 긍정적 소비감정수준이 달라지는 것으로 나타났다. 특히 주목이 되는 내용은 긍정적 소비감정의 수준에 소비과정 행동의 적극성이 직접적으로 영향을 미치지 못하고 목적달성 정도를 매개로 간접적으로 영향을 미친다는 점이다.

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컨테이너터미널의 에너지 소비 패턴 분석

  • Son, Ho-Seong;Choe, Yong-Seok
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2009.10a
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    • pp.7-8
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    • 2009
  • 컨테이너터미널에서 사용되는 하역시스템은 유류 및 전기 에너지를 주로 소모하는 특성을 가지고 있어 컨테이너의 작업량에 따라 에너지 소비가 증가하게 된다. 따라서 본 연구에서는 컨테이너터미널 운영사에서 하역작업시 장비별로 소비하는 에너지소비 패턴분석을 하고자 한다. 에너지소비 패턴을 분석하기 위해 하역장비별 에너지 소모량과 영역별 컨테이너 처리량을 상호비교 분석하였다. 그리고 컨테이너터미널에서 소비하는 에너지의 월별 소비패턴에서 정상적인 에너지 소비패턴과 비정상적인 에너지 소비패턴을 분류하는 방법을 도출하고 정상적인 에너지소비 패턴을 유도하기 위한 방안을 제시하고자 한다.

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Effect of Automotive Energy Conservation Measures (자동차의 에너지절약효과 분석)

  • 임기추
    • Journal of Energy Engineering
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    • v.8 no.1
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    • pp.1-6
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    • 1999
  • 사울 지역을 대상으로 TDM 수단의 도입 및 연비 향상대책 등에 의한 에너지절약 효과를 분석한 결과, 승용차의 경우 1) 함께타기 촉진에 의한 승차율이 2% 정도 향상될 경우 서울여객 소비의 3.3%(전국여객 소비의 1.0%), 2) 버스전용차개선제 등의 TDM 수단이 도입.시행에 따라 서울여객 소비의 2.6%(전국여객 소비의 0.8%), 3) 2000년까지 자동차 연비목표치가 달성되면 서울여객 소비의 3.2%(전국여객 소비의 0.9% 상당) 감소하는 등, 이들 모든 시책이 도입되는 경우 서울 여객 소비기준 약 9.1%의 에너지 절약 효과가 기대된다. 화물차의 경우에는 1) 공동배송에 의한 수송 효율화에 따라 적재율이 10% 향상되면 서울화물 소비의 8.9%(전국화물 소비의 1.6%), 2) 또 수송효율에 의한 실차율이 2% 향상되면 서울화물 소비의 1.8%(전국화물 소비의 0.3%), 3) 2000년까지 자동차 연비가 5% 향상되면 서울화물 소비의 1.4%(전국화물 소비의 0.4%) 감소하는 것을 합하면 약 12.1%의 에너지절약효과가 기대된다.

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Proposal of 'Consumer Life' Area Curriculum in Home Economics Education for Ethical Consumption Practice (윤리적 소비실천을 위한 가정과 '소비생활' 영역 교육과정 제안)

  • Kim, Nam Eun
    • Journal of Korean Home Economics Education Association
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    • v.30 no.4
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    • pp.57-81
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    • 2018
  • The purpose of this study is to propose the curriculum of consumer life field in Home Economics Education(HEE) to raise people who practice 'ethical consumption'. For this purpose, this study established the concept of ethical consumption through an academic review of the concept of ethical consumption first. Ethical consumption is to the practice of consumption that fulfills personal and social responsibilities to change human life happily. In this study, we find out how the consumer life area in the HEE curriculum has been educated and we propose how to teach the content of ethical consumption in HEE curriculum by critically examining the content of ethical consumption presented in current HEE textbooks First, in the HEE curriculum, the contents of the consumer life field have been presented since the first curriculum, and the qualitative change has gradually been made as the concept of the consumer culture, but responsible consumption and ethical consumption are not properly reflected in the education and the summit. Second, the revised HEE textbooks of 2015 is necessary to present concrete method of ethical consumption practice because it lacks definite definition of ethical consumption and presents only general contents. Third, the direction of HEE curriculum for ethical consumption practice is responsible and the goal of HEE curriculum is to raise awareness of social responsibility for ethical consumption practice. The contents of HEE curriculum for ethical consumption practice should be included in consumption and consumption, sustainable consumption, and ethical consumption.

컨테이너터미널의 효율적인 에너지 소비 관리방안

  • Choe, Yong-Seok;Son, Ho-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2010.10a
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    • pp.59-61
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    • 2010
  • 컨테이너터미널에서 사용되는 하역장비의 에너지 소비패턴을 분석하여 효율적인 에너지 소비 관리방안을 제시하고자 한다. 컨테이너터미널의 하역장비는 전기에너지와 유류에너지 소비 패턴의 차이가 있으며, 이를 실적자료를 바탕으로 분석하였다. 또한 하역장비의 상호작용에 의한 대기현상을 발생과정을 분석하여 에너지 소비가 많은 애로공정을 도출하였으며, 하역장비 애로공정의 발생지점을 분석하였다. 에너지 소비 관리방안으로 처리량과 에너지 소비 상관계수 비교, 처리물량 변화 패턴 추적 관리, 하역장비 부족에 의한 에너지 소비 애로공정 관리 등의 3가지를 제시하였다.

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The Propensity for Conspicuous Consumption of Middle School Students (남녀 중학생의 과시소비경향에 관한 연구)

  • Lee Eun Jeong;Lee Hyong Sil
    • Journal of Korean Home Economics Education Association
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    • v.16 no.4 s.34
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    • pp.167-176
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    • 2004
  • The purpose of this study was to identify the factors related to the propensity for conspicuous consumption of adolescent consumers. Data for this study were collected from 530 adolescent consumers who were in the 8th grade of middle school in Guri city. There were significant differences between boys and girls in the propensity for conspicuous consumption of adolescents. The propensity for conspicuous consumption of boys was higher than girls. The influences of friends and mass media. and self-esteem were found to predict the propensity for conspicuous consumption of adolescents.

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Influence of socio-psychological factors and educational experience on adolescent consumers' ethical consumption behavior (사회심리적 요인과 윤리적 소비교육 경험이 청소년 소비자의 윤리적 소비행동에 미치는 영향)

  • Choi, Kyoung Sook
    • Journal of Korean Home Economics Education Association
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    • v.27 no.1
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    • pp.67-83
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    • 2015
  • The purpose of this study was to explore the levels of ethical consumptions and related variables on ethics of adolescents as consumers. This subjects were 552 middle and high school students. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the adolescents was ranged from 2.87 to 3.08, which were relatively low. 2. The ethical consumptions(fair-trade product consumption, donation and giving, local consumption and eco-friendly consumption) in demographic variables were found to have significant differences depending on their religion, perceived social class, father's education and mother's education. 3. The result of hierarchical regression analysis indicated that consumer education experience, the eco-friendly values, materialism, saving, experiencing mass media on affecting the fair-trade product consumption. The major variables affecting the ethical consumptions in the donation and giving were materialism, consumer education experience, experiencing mass media and the eco-friendly values. The significant variables affecting the local consumption were the eco-friendly values, consumer education experience, materialism, experiencing mass media and saving. The major variables affecting the eco-friendly consumption were the eco-friendly values materialism.

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Instruction-level Power Model for Asynchronous Processor, A8051 (비동기식 프로세서 A8051의 명령어 레벨 소비 전력 모델)

  • Lee, Je-Hoon
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.11-20
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    • 2012
  • This paper presents new instruction-level power model for an asynchronous processor, A8051. Even though the proposed model estimates power consumption as instruction level, this model reflects the behavioral features of asynchronous pipeline during the program is executed. Thus, it can effectively enhance the accuracy of power model for an asynchronous embedded processor without significant complexity of power model as well as the increase of simulation time. The proposed power model is based on the implementation of A8051 to reflect the characteristics of power consumption in A8051. The simulation results of the proposed model is compared with that of gate-level synthesized A8051. The proposed power model shows the accuracy of 94% and the simulation time for estimation the power consumption was reduced to 1,600 times.

Energy requirement of Korean households from 1995 to 2010: An input-output analysis- (한국 가정부문의 직간접 에너지소비: 산업연관분석)

  • Park, Hi-Chun
    • Environmental and Resource Economics Review
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    • v.22 no.3
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    • pp.547-580
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    • 2013
  • As energy conservation can be realized through changes in the composition of goods and services consumed, there is a need to assess indirect and total household energy consumption. The Korean household sector was responsible for more than 55% of Korea's total energy consumption in the 1995 to 2010 period. More than 69% of household energy consumption was indirect. Thus, not only direct but also indirect household energy consumption should be the target of energy conservation. Electricity consumption became in 2009 the main source of household energy consumption in Korea. Households consume more and more electricity intensive goods and services, a sign of increasing living standards. Decrease in energy intensities of products consumed by Korean households contributed greatly to reduce the increase in the total household energy consumption. However, switching took place towards more energy intensive products, thus the structure effect was negative. It is necessary to direct consumption and production towards much less energy intensive goods and services as to reduce energy consumption or its growth rate. The Korean government should readjust low energy and electricity prices to cost-reflective prices levels as these low prices are one of the main reasons for the consumption of more energy intensive products. This study differentiates prices of oil products and electricity between households and industries, as to allow more accurate estimation.

Effect of Service Quality and Consumption Value of Outdoor Products on Purchase Intention - Focus on Consumers in 40's - 50's Consumers (아웃도어 제품의 서비스 품질과 소비가치가 구매의도에 미치는 영향 - 40 - 50대의 소비자 중심으로)

  • Lee, Kil-Ku
    • The Journal of the Korea Contents Association
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    • v.19 no.4
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    • pp.413-422
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    • 2019
  • The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.