Journal of architectural history (건축역사연구)

Korean Association of Architectural History (한국건축역사학회)
권호 표지
DOI QR코드

DOI QR Code

A Study about the Methodological Similarity of Robert Venturi's Works and American Pop Art in the Light of Visual Dissonance(1)

시각적 부조화를 통한 로버트 벤추리 건축과 팝아트의 방법적 유사성에 관한 연구(1)

  • 신유림 (이화여자대학교 건축학과) ;
  • 임석재 (이화여자대학교 건축학과)
  • Received : 2012.06.14
  • Accepted : 2012.07.30
  • Published : 2012.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study aims to find methodical similarities between pop art and Robert Venturi's works. Pop art and Robert Venturi's works gave attention to periodical changes and wanted to communicate with the public. This study approaches a topic from psychological viewpoints, especially visual dissonance. The results are as follows: 1. Manufactured Products ; Commercial Ornaments ${\rightarrow}$ Character Changes in Experienced Stimulation 2. Daily Elements ; Traditional Elements(Classic) ${\rightarrow}$ Contextual Effect of Canonic Representation In these cases, visual dissonance attracted a lot of public attention, and people would develop new meanings of objet. Pop art and Robert Venturi's works indicated value change in post-industrial society, therefore, this study can help to understand the correlation.

Keywords

References

  1. Andrea Weltzl-Fairchild, Colette Dufresne-Tasse, Lise Dube, Aesthetic Experience and Different Typologies of Dissonance, Visual Arts Research, Vol.23, No.1, 1997
  2. Nigel Whiteley, Pop, Consumerism, and the Design Shift, Design Issues, Vol. 2, No. 2, 1985
  3. Kim, Seong Gyu, A Study on Trend of Object Represented in Pop-Art, Korean Society of Basic Design & Art, Vol.7 No.1, 2006
  4. Lee, Dong Geun, A study on 'visual unexpectations' in advertisement : Focused on the response of the audience towards printed ads, Graduate School of Hongik University, 2001
  5. Cho, Myung Shik, The public idea strategy and the Limitation in Pop Art -with center in the Deconstruction and Pluralism-, The Treatise on The Plastic Media, Vol.13 No.3, 2010
  6. Hwang, Yeon Sook, A Study on the Common Characteristics of Post-Modernism in Relation to Robert Venturi and Charles Moore, Silla University Journal, Vol.39 No.1, 1995
  7. Edward Lucie-Smith, Pop Art, Youlhwadang, Seoul, 1988
  8. Isabel Kuhl et al, Kunst ; Die Man kenne sollte, 1st ed., Prestel Verlag, Munchen, 2010
  9. John Robert Anderson, Cognitive psychology and its implications, 1st. ed., Ewha Womans University, Seoul, 2012
  10. John Russel, Suzi Gablik, Pop Art Redefined, 1st ed., Praeger, New York, 1969
  11. Leon Festinger, A theory of cognitive dissonanc e, 1st ed., Seonil Culture Company, Seoul, 1987
  12. Lucy R. Lippard, Pop Art, 1st ed., Mijinsa, Seoul, 1985
  13. Robert L. Solso, Cognition and the visual art, 1st ed., Sigma Press, Seoul, 2003
  14. Robert Venturi, Complexity and contradiction in architecture, 1st ed., Dongnyok, Paju, 2004
  15. Robert Venturi, Iconography and electronics upon a generic architecture : a view from the drafting room, 1st ed., MIT Press, Cambridge, 1996
  16. Robert Venturi, Learning from Las Vegas : the forgotten symbolism of architectural form, MIT Press, Cambridge, 1977
  17. Stephen K. Reed, Cognition : Theory and applications, 7th ed., Sigma Press, Seoul, 2006
  18. Kwon, Seok Man et al., Introduction to psychology, 2nd ed., Pakyoungsa, Seoul, 1996