Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The Study on Entrepreneurial Motivations and Maintenance Factors of Independent Publication

1인출판 창업 동기와 유지 요인에 관한 연구

  • Received : 2011.12.29
  • Accepted : 2012.04.12
  • Published : 2012.04.30
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Abstract

The study examines entrepreneurial motivation and maintenance factors of independent publication, a rising business in the current digital era. Focusing on a case of independent publication which has been successful, this research discloses that personal attributes and backgrounds of individuals are the main factors to motivate them to establish businesses. Personal attributes include desire for achievement, self-control, risk-taking inclination, and etc., and personal backgrounds contain educational background, work experiences in the same line of business, social network, and etc. Moreover, this research also discovers that both intrinsic reward indicating the belief that the individuals will be able to publish the books which they want, and extrinsic reward as market profits are the main maintenance factors. This case study will contribute to developing the education and consulting programs for independent publication entrepreneurship and the related policies.

본 연구는 디지털 환경에서 부상하는 1인출판의 창업 동기와 유지 요인을 성공 사례에 초점에 맞추어 분석하여, 개인적 특질과 개인적 환경이 창업 행동의 주요한 요인으로 작동하고 있음을 밝히고 있다. 개인적 특질은 성취욕구, 자기 통제력 그리고 위험감수성향 등을 포함하며 개인적 환경은 학력, 유사 업종 근무 경력, 사회적 네트워크, 등을 포함한다. 연구 결과, 자신이 원하는 도서를 지속적으로 출간할 수 있는 내적 보상과 출간된 책이 시장에서 인정받아 지속적 운영 수익을 주는 외적 보상이 주요한 창업 유지 요인으로 작용하고 있음을 분석하고 있다. 따라서 본 연구는 1인출판을 위한 교육과 컨설팅 그리고 관련 정책을 개발하는 데 활용될 수 있다.

Keywords

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