Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Development of Brand Programs for Regional Culture & Art Centers

지역 문예회관의 브랜드 프로그램 개발 연구

  • 박진영 (김포대학교 공연예술과)
  • Received : 2012.02.03
  • Accepted : 2012.04.12
  • Published : 2012.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

The development and operation of brand programs can help regional Culture & Art Centers provide sustainable contents to local citizens. The study of domestic and foreign examples shows that successful, competitive brand programs share common characteristics: interactive features; systematization and manualization of programs and unique, individual, universal themes.

본 논문은 지역 문예회관 운영 활성화를 위한 브랜드 프로그램 개발에 관한 연구이다. 지역의 문화향수 현황과 문예회관의 현황을 파악하고 국내외 사례를 통해 지역의 특성을 반영한 지속적이며 발전 가능한 브랜드 프로그램의 개발 방향을 모색했다. 인터랙티브 프로그램, 프로그램의 시스템화와 매뉴얼화, 독창적이며 개별적인 동시에 보편적인 소재의 요소를 갖춘다면 지역 문예회관의 경쟁력 있는 브랜드 프로그램으로서 지역 중심의 다양화된 문화콘텐츠를 창출할 수 있을 것이다.

Keywords

References

  1. Kwang Ryul Jung, Do Sam La, The Results and Recommendations of the Recent Government's Art Policies, pp. 20-24, p.59, Korea Culture and Tourism Institute, 2010.
  2. The Korean Cultural & Arts Centers Association Homepage: http://www.kocaca.or.kr
  3. 2010 Survey Report on Cultural Enjoyment, p.viii, pp.94-95, Ministry of Culture, Sports & Tourism.Korea Culture & Tourism Institute, 2010.
  4. 2010 Survey Report on the Operation of Cultural Centers, pp.24-26, 84. Ministry of Culture, Sports and Tourism.Korea Arts Management Service, 2010.
  5. 2009 Survey Report on the Performing Arts, pp.126-127, Ministry of Culture, Sports and Tourism.Korea Arts Management Service, 2009.
  6. Shin-Eui Park et al., Arts & Cultural Management: Theory and Practice, Volume 1, p.207, Thinking Tree, 2008.
  7. Gerard J. Tellis et al., Will and Vision, pp.19-21, Siaabooks, 2002.
  8. Seung-Mi Kim, Full House Art Management, pp.158-159, Nulbom, 2008.
  9. The Kyunghyang Shinmun, Patent Registration - Disdainful Cultural Selfishness of Performing Arts Community, p.13, 1996.11.06.
  10. Jin-Young Park, A Symbiotic Scheme between Regional Culture & Art Centers and Regional Performing Arts Groups, pp.8-10, A Seminar on Support for the Facilitation of Networking among Regional Culture & Art Centers, 2011.12. 2
  11. New York City Center Homepage: http://www.nycitycenter.org
  12. Jochen Schmidt, Pina Bausch: tanzen gegen die angst, p.69, Eulyoo, 2005.
  13. Tanztheater Wuppertal Homepage: http://www.pinabausch.de
  14. Regional Culture & Art Centers Homepage and Interviews with Officials: http://blog.naver.com/somrimom
  15. Bregenzer Festspiele Homepage: http://www.bregenzerfestspiele.com/de/