Spatial Information Research

Korea Spatial Information Society (대한공간정보학회)
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A Study on the Measurement Methods of the Cognitive Effects of Map Use

지도사용의 인지적 효과 측정에 관한 연구

  • 조현정 (안양대학교 스마트도시공간연구소) ;
  • 신휴석 (서울대학교 국토문제연구소) ;
  • 박기호 (서울대학교 지리학과)
  • Received : 2012.05.31
  • Accepted : 2012.10.26
  • Published : 2012.10.31
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Abstract

The purpose of this study was to establish an analytical framework and quantitative methodologies to analyze 'the cognitive effects of web map use' and to empirically test it. This experimental design was established based on the literature about spatial cognition. Accuracy, reaction time, and confidence within each participant were compared to measure the cognitive effects of web map use for wayfinding. Geometric accuracy of the cognitive maps was estimated and calculated based on the bidimensional regression. The experimental results showed that characteristics of map users and repetition of map use rather than types of map representation did significantly affect accuracy and reaction time of spatial cognition by using web maps. And confidence appeared to be low when the participants referred to both 2D and 3D maps for wayfinding tasks on the web maps. Understanding spatial cognition of web map users, which was suggested in the study, will help cartographers make more effectively-communicated maps.

이 연구는 공간인지 이론을 기반으로 하여 최근에 급격히 발달하고 있는 길찾기 목적의 웹지도 효과를 측정하기 위한 기본 개념과 평가틀을 설정하고 정량적 분석방법을 제안하는 것을 목적으로 한다. 이를 위해 특정 지도사용상황에서 길찾기 과제를 수행한 후 지도사용으로 얼마나 효과적으로 공간인지가 이루어졌는지를 측정하는 '인지적 지도사용효과'의 개념과 정확성, 신속성, 자신감의 분석항목을 기반으로 하는 평가틀을 제안하였다. 제안한 평가틀을 실증적으로 검증하기 위해 실험조사를 실시하고, 실험 결과물인 인지지도를 2차원 회귀분석 방법을 적용하여 실험결과를 계량화하였다. 분석결과, 공간을 정확하게 인식하거나 빠르게 회상하는 데에는 지도표현방법보다 사용자의 특성과 반복적인 지도사용 등의 요소가 영향을 미치며, 2차원 지도와 3차원 지도를 동시에 참조하는 경우 공간인지에 대한 자신감이 낮은 것으로 나타났다. 이 연구결과는 효과적일 것이라고 예상되는 새로운 지도표현방법이 실제로 그렇지 않거나, 사용자마다 효과적이라고 판단하는 지도표현방법이 다른 이유에 대한 근거를 제공해 준다.

Keywords

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