참고문헌
- 자이안센타 운영현황, GS건설, 2008
- Exterior Trend 2008, 현대산업개발, 2008
- 제9회 FN하우징 파워브랜드 대상, 파이낸셜뉴스, 2009. 9. 29
- 래미안 갤러리서 생활 문화체험, 중앙일보, 2009.10.19
- 2007-9경쟁사상품조사, 현대산업개발, 2010
한국디지털건축인테리어학회논문집 (Journal of The Korean Digital Architecture Interior Association)
- 제10권2호
- /
- Pages.31-38
- /
- 2010
- /
- 1738-0790(pISSN)
공동주택 상품개발 전략에 관한 연구
A Study on the Strategy of Products Development for Mass Housing
초록
This study is to suggest a strategy and trend of products development by major construction companies to form a trend and to set the trend in housing market through investigation about brand image campaign for TV ad, individual design items, result of products development and special plans. It is the strategy for products development of construction companies surveyed to be divided into five kinds. First, the change from in the unit to outside. Second, centralization of design powers about products development through submit and the wining of a prize in the domestic & foreign design fair to publicize a excellent quality in a roundabout way. Third, reinforcement of service for support the habitability and design manual for secure uniform quality. Forth, investment in the environment-friendly housing and new recycling energy. Fifth, reinforcement of organizational power for improving production capability.