Development and Effect Analysis of the Program for Business Competency Enhancement of Farms

농업경영비즈니스과정 효과분석 및 발전방안

  • Received : 2009.01.28
  • Accepted : 2009.03.14
  • Published : 2009.03.30

Abstract

The purposes of this study were (1) to highlight the importance of farm management (2) to develop a profitable farm management system through the combination of agricultural techniques and business competencies (3) to shift management attitudes and habits of the program participants from being passive and dependent toward being proactive and self-disciplined (4) to help cultivate one's own life through self-consciousness participation in educational activities and lectures of celebrities. This research was conducted involving 30 farms that participated in the business program. The program imparted knowledge on vision, marketing, business skills, and management strategies such as cross strengths, weaknesses, opportunities, threats (swot) analysis, product life cycle (plc), the 4p(product, price, place, promotion) of marketing, etc. The study recommends: (1) to encourage farms to enhance their business competencies; (2) to find out solutions for urgent management problems (3) to construct a system for leading farms (www.lfcenter.com) and on-line communities and (4) to implement a profitable business model for leading farms. It was noted that the farms were eager to participate in such business programs. In the future, this kind of program should be promoted in other areas so that more farms could enhance their business competencies.

Keywords

References

  1. 강대구. (2004). 농업인력 구조변화에 따른 정예농업인력 육성방안 연구. 농림부정책과제 보고서.
  2. 김사균, & 최영찬. (2005). 우수농업경영체 발굴육성사업의 전망과 비판적 제언. 한국농촌지도학회, 12(1), 243-245.
  3. 김사균. (2005). 우수농업경영체 육성방안. 농정연구센터, 16, 100-102.
  4. 김사균. (2005). 우수농업모델의 발굴확산사업과 농업컨설팅의 역할, 농업경영컨설턴트 과정교재(농협), 13-14.
  5. 김영생, 정호근, & 고욱. (2006). 농자천하지대박(농업경영혁신시리즈 1). 서울: 농촌정보문화센터.
  6. 김정호, 박문호, & 이용호. (2007). 농가의 경제사회적 성격 변화와 전망. 한국농촌경제연구원.
  7. 김진모. (1997). 직무교육훈련의 유효성과 그 영향요인. 서울대학교 박사학위 논문.
  8. 농림부. (2006). 농업교육체계 개편방안. 농업구조정책국.
  9. 농림수산식품부. (2009). 농업교육 분야별 사업실시요령. 농업정책국.
  10. 마상진, & 최경은. (2007). 농업 인적자원개발을 위한 학습 활성화. 한국농촌경제연구원.
  11. 서종석. (2009). 고소득 농업경영체 성공요인 분석 및 정책대안 연구. 농림수산식품부 용역과제. 전남대학교.
  12. 성진근. (2006). 애그리비즈니스론. 농수축산신문.
  13. 심미옥. (2006). 한국 농촌지도인력 역량 모델 개발. 서울대학교 박사학위 논문.
  14. 이동현. (2006). eMBA-전략경영. 서울: (주)휴넷.
  15. 임채완, 이인숙, & 조영탁. (2002). 경영전략수립 A to Z. 서울: (주)휴넷.
  16. 정회옥. (2003). 지도력 진단도구 개발 연구. 한국교육개발원.
  17. 존코터. (2005). 기업이 원하는 변화의 리더. 김영사.
  18. 최민호. (1988). 농촌지도론. 서울: 서울대학교 출판부.
  19. Jack J. Phillips. (1994). "Measuring Return on Investment" Vol.1. VA: American Society of Training Development.
  20. Jack J. Phillips. (1997). "Measuring Return on Investment" Vol.2. VA: American Society of Training Development.
  21. Jack J. Phillips. (1997). "Return on Investment in Training and Performance Improvement Programs". Texas:Gulf Publishing Company.