The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
권호 표지
DOI QR코드

DOI QR Code

An Empirical Study on User's Intention to Use Government Portal Sites: Moderating Effects of Ambiguity & Government Supports

정부포털 사이트 이용의도에 미치는 요인 - 모호성과 정부지원의 조절효과 -

  • 김상현 (경북대학교 경영학부) ;
  • 송영미 (경북대학교 경영학부 대학원)
  • Published : 2009.03.31
Download PDF
⟨ Previous Next ⟩

Abstract

Government uses the Internet technology to create electronic Government(e-Government). E-Government is an on-going project, and it represents a strong intention of Korean government to make effective and smooth communication between Korean government and its people. To achieve this purpose, government portal sites is one of projects of e-government, being a common gateway for users to find information and to communicate with the government concerning many matters/any matter. However, user's attitudes and behaviors explaining why they intend to use government portal sites is a scant. Therefore, the main purpose of this study is to investigate empirically the determinants influencing users' intention to use government portal-sites. Starting with DeLone & McLean's Updated Information Success Model(2003), this study suggests three qualities(Information Quality, Systems Quality, and Service Quality) and two moderating effects(Ambiguity and Government Supports), which affect the perceived usefulness of government portal sites. Results show that the hypotheses were supported. The findings of the study suggest not only a new theoretical model for IS research, but also the important indicators of a successful usage of e-Government portal sites.

Keywords

References

  1. 강성배, 문태수, "협업관계를 통한 공급사슬관리 성공적 구축에 관한 실증연구 - 정부지원의 조절효과를 중심으로," 한국경영정보학회 하계통합학술대회, 2008.
  2. 김관규, "부산광역시 각/군청의 전자 민주주의 구현 실태: 각 구/군청의 홈페이지 비교," 한국방송학회 학술대회, 2000.
  3. 김계수, "인터넷 포털 사이트의 서비스 품질 전략에 관한 연구," 경영학연구, 제31권, 제6호, 2002, pp. 191-209.
  4. 김무곤, 장하용, "공공기관 웹사이트의 평가 모형 개발을 위한 연구: 정부부처 홈페이지의 사례분석을 중심으로", 사이버 커뮤니케이션학회, 제7권, 2001, pp. 38- 71.
  5. 김범수, 이정, 김경규, "인지된 신뢰, 위험, 유용성 및 편의성이 전자정부 민원서비스 사용의도에 미치는 영향," 정보화정책, 제13권, 제4호, 2006, pp. 186-202.
  6. 김석주, "참여정부의 전자정부 추진성과와 향후 과제," 한국지역정보화학회지, 제10권, 제4호, 2007, pp. 111-134.
  7. 김성태, 전자정부론: 이론과 전략, 법문사, 2004
  8. 김양우, "웹 검색어 선택과정에서의 이용자 불확실성의 유형 : 자연과학연구자들의 정보탐색환경에 대한 고찰," 정보관리학회지, 제23권, 제2호, 2006, pp. 287-309. https://doi.org/10.3743/KOSIM.2006.23.2.287
  9. 김종무, "전자정부 웹사이트 운용성과에 영향을 미치는 요인," 한국행정학, 제37권, 제3호, 2003, pp. 331-356.
  10. 김찬중, 이덕로, 서도원, "한국기업의 지식경영 성공요인에 관한 실증적 연구," 인사관리연구, 제28권, 제1호, 2004, pp. 21-53
  11. 김태균, 장원경, "환경 불확실성이 정보시스템 수용에 미치는 영향에 관한 연구," 지식연구, 제6권, 제1호, 2008, pp. 137-164.
  12. 박관희, "대학포털 웹사이트 수용 및 사용에 영향을 미치는 요인", 경영연구, 제20권, 제1호, 2005, pp. 57-77.
  13. 박기운, 옥석재, "포털사이트의 지속사용의도에 영향을 미치는 요인에 관한 연구," 정보시스템연구, 제17권, 제2호, 2008, pp. 49-72.
  14. 박정훈, 강기두, 주희엽, "가상 상점(Cyber Shopping Mall)의 서비스 품질 측정," 경영과학, 제17권, 제3호, 2000, pp. 131-145.
  15. 변대호, "전자정부 포털사이트의 유용성 요인 및 변수," 정보화정책, 제13권, 제3호, 2006, pp. 27-48.
  16. 양경식, 김현수, "사용자 만족도 관점에서의 정보화 시범사업평가," Journal of Information Technology Application & Management, 제9권, 제3호, 2002, pp. 31-46.
  17. 오강탁, "새로운 천년을 대비한 영국의 정부 현대화 계획," 한국전산원[정보화 저널], 1999.
  18. 오강탁, "정부 포털의 개념적 모델과 G4C 평가", 한국행정학회 춘계학술대회, 2004, pp. 617-634.
  19. 오중산, 이승규, "완성차업체-공급업체간 협력이 성과에 미치는 영향과 기술불확실성의 조절효과: 한국 자동차 산업을 중심으로," 한국생산관리학회지, 제19권, 제1호, 2008, pp. 23-57.
  20. 유일, 김재전, 조영만, "웹기반 온라인 기업교육의 성과에 관한 연구: L기업의 사례를 중심으로," Information Systems Review, 제5권, 제1호, 2003, pp. 33-48.
  21. 유일, 김재전, 노희옥, "웹사이트 사용성 요인이 인터넷 서점의 고객 재방문의도에 미치는 영향," 정보시스템연구, 제14권, 제1호, 2005, pp. 87-105.
  22. 이승한, 신신애, 류광택, "전자정부를 위한 상호 운용성 기술정책 해외사례 및 국내 적용방안 연구," 한국경영정보학회 춘계 학술대회, 2003.
  23. 장영희, 부동산정보 유통체계 발전방안(00-20), 서울시정개발연구원, 2000.
  24. 정현철, "전자정부 웹사이트 이용의 영향요인에 관한 연구," 한국행정연구, 제13권, 제4호, 2004, pp. 122-147.
  25. 하영원, "소비자 의사결정-정보처리적 접근을 중심으로," 소비자학연구, 제11권, 제2호, 2000, pp. 1-38.
  26. 한기원, 홍일유, "전자 정부 포털 사이트 평가요인에 관한 연구," 경영정보학회, 제16권, 제1호, 2006, pp. 23-43.
  27. 한기훈, 홍유일, "전자정부 포털사이트 평가요인에 관한 연구," 경영정보학연구, 제16권, 제1호, 2006, pp. 23-41.
  28. 홍성걸, "공공부문 웹사이트 평가의 비교사례 연구: 한국, 미국, 뉴질랜드의 평가사례를 중심으로," 정보화정책, 제8권, 제3호, 2001, pp. 42-67.
  29. Agarwal, R., Sambamurthy, V., and Stair, R. M., "Research Report: The Evolving Relationship Between General and Specific Computer Self-Efficacy - An Empirical Assessment," Information Systems Research, Vol. 11, No. 4, 2000, pp. 418-430. https://doi.org/10.1287/isre.11.4.418.11876
  30. Ahn, T, Ryu. S,. and Han. I, "The Impact of Online and Offline Features on the User Acceptance of Internet Shopping Malls," Electronic Commerce Research and Applications, Vol. 3, No. 4, 2004, pp. 405-420. https://doi.org/10.1016/j.elerap.2004.05.001
  31. Alba, J., John, L., Barton, W., Chris, J., Richard, L., Alan, S., and Stacey, W., "Interactivity Home Shopping: Incentives for Consumers, Retailers and Manufacturers to Participate in Electronic Market Places," Journal of Marketing, Vol. 61, No. 3, 1997, pp. 38-53. https://doi.org/10.2307/1251788
  32. Alexander, J. E. and Tate, M. A., Web Wisdom: How to Evaluate and Create Information Quality on the Web, Lawrece Erlbaum Associates, Lnc., Norwood, N. J., 1999.
  33. Bailey, J. and Pearson, S. W., "Development of a Tool for Measuring and Analyzing Computer User Satisfaction," Management Science, Vol. 29, No. 5, 1983, pp. 530-545. https://doi.org/10.1287/mnsc.29.5.530
  34. Barclay, D., Thompson, R., and Higgins, C., "The Partial Least Squares (pls) Approach to Causal Modeling: Personal Computer Adoption and Use as An Illustration", Technology Studies, Vol. 2, No. 2, 1995, pp. 285-309.
  35. Cullen, R. and Houghton, C., "Democracy online: an assessment of New Zealand government web sites," Government Information Quarterly, 2000, Vol. 17, No. 3, pp. 243-267. https://doi.org/10.1016/S0740-624X(00)00033-2
  36. Davis, F.D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly, Vol. 13, No. 3, 1989, pp. 318-339.
  37. Davis, F. D., Bagozzi, R. P., and Warshaw, P. R., "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, Vol. 35, No 8, 1989, pp. 982-1003. https://doi.org/10.1287/mnsc.35.8.982
  38. DeLone, W. H. and McLean, E. R., "Information System Success: The Quest for the Dependent Variable," Information Systems Research, Vol. 3, No. 1, 1992, pp. 60-95. https://doi.org/10.1287/isre.3.1.60
  39. DeLone, W. H. and McLean, E. R., "The DeLone and McLean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems, Vol. 19, No. 4, 2003, pp. 9-30. https://doi.org/10.1080/07421222.2003.11045748
  40. Detlor, B., "The Corporate Portal as Information Infrastructure: Towards a Framework for Portal Design," International Journal of Information Management, Vol. 20, No. 2, 2000, pp. 91-101. https://doi.org/10.1016/S0268-4012(99)00058-4
  41. Fornell, C. and Larcker, D., "Evaluating Structural Equation Model with Unobservable Variables and Measurement Error," Journal of Marketing Research, Vol. 18, No. 1, pp. 116-142.
  42. Gunasekaran, A. and Ngai, E. "Special Issues on Mobile Commerce: Strategies, Technologies, and Applications", Decision Support Systems, Vol. 35, No. 1, 2003, pp. 187-188. https://doi.org/10.1016/S0167-9236(02)00160-4
  43. Hoetker, G., Swaminathan, A. and Mitchell, W., "Modularity and the Impact of Buyer-Supplier Relationships on the Survival of Suppliers", Management Science, Vol. 53, No. 2, 2007, pp. 178-191. https://doi.org/10.1287/mnsc.1060.0630
  44. Hofstede, G. H., Culture's Consequences: International Differences in Work-Ralated Values, Beverly Hills, CA: Sage, 1980.
  45. Huang, J., Lee, Y. W., and Wang, R. Y., Quality Information and Knowledge, Prentice Hall: Upper Saddle River, N. J., 1999.
  46. Hsu, C. and Lu, H., "Why Do People Play Games? An Extended TAM with Social Influences and Flow Experience", Information & Management, Vol. 41, No. 7, 2004, pp. 853-868. https://doi.org/10.1016/j.im.2003.08.014
  47. Koufaris, M., "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, Vol. 13, No. 2, 2002, pp. 205-223. https://doi.org/10.1287/isre.13.2.205.83
  48. LaBare, K. M., Klotz, R. L., and Witherow, E., "Using Online Databases to Teach Ecological Concepts," American Biology Teacher, Vol. 2, No. 2, 2000, pp. 124-127.
  49. Lawrence, M. and G. Low, G, "Exploring individual user satisfaction within user-led development," MIS Quarterly, Vol. 17, No. 2, 1993, pp. 195-208. https://doi.org/10.2307/249801
  50. Liaoa, C., Tob, P., and Shiha, M., "Website Practices: A Comparison Between the Top 1000 Companies in the US and Taiwan", International Journal of Information Management, Vol. 26, No. 3, 2006, pp. 196-211. https://doi.org/10.1016/j.ijinfomgt.2006.02.007
  51. Lipshitz, R. and Strauss, O., "Coping with Uncertainty: A Naturalistic Decision-Making Analysis," Organizational Behavior and Human Decision Processes, Vol. 62, No. 2, 1997, pp. 149-163.
  52. Loiacono, E. T., Watson, R. T., Goodhue, D. L., "WebQual: a Measure of Website Quality," Marketing Educators' Conference: Marketing Theory and Applications, Vol. 13, 2002, pp. 432-437.
  53. Lui, C. and Arnett, K., "Assessing the Customer Behavioral Intentions on the Web: A Research Model," the Proceeding of the Fifth Americas Conference on Information System, Milwaukee, WI, 1999, pp. 307-309.
  54. Medvinsky, G. and Neuman B. C., "NetCash: a Design for Practical Electronic Currency on the Internet," Conference on Computer and Communications Security, 1993, pp. 102-106.
  55. Montoya-Weiss, M. and O'Driscoll, T., "From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD," Journal of Product Innovation Management, Vol. 17, No. 2, 2000, pp. 143-161. https://doi.org/10.1016/S0737-6782(99)00032-6
  56. Moorman. C., Rohit. D., and Gerald Z., "Factors Affecting Trust in Market Relationships," Journal of Marketing, Vol. 57, No. 1, 1993, pp. 81-101. https://doi.org/10.2307/1252059
  57. Nunnally, J. C., Psychometric Theory, McGraw: Hill, New York, 1967.
  58. Pannavolu, K., "Customer Loyalty in Interactive Media: An Exploration of Its Antecedents and Consequences," Degree of Doctor of Philosophy, Drexel University, 2000.
  59. Ping, R. A., "A Parsimonious Estimating Technique for Interaction and Quadratic Laten Variables, " Journal of Marketing Research, Vol. 32, No. 3, 1995, pp. 336-247. https://doi.org/10.2307/3151985
  60. Poels, G. Cherfi, S., "Information Quality, System Quality and Information System Effectiveness: Introduction to QoIS'06," Lecture Notes in Computer Science, No. 4231, 2006, pp. 325-328.
  61. Prattipati, S. N., "Adoption of E-Governance: Differences Between Countries In The Use of Online Government Services." Journal of American Academy of Business, Vol. 3, No.1/2, 2003, pp. 386-391.
  62. Rai, A., Lang, S., and Welker, R., "Assessing the Validation of IS Success Model: An Empirical Test and Theoretical Analysis," Information Systems Research, Vol. 13, No. 1, 2002, pp. 50-69. https://doi.org/10.1287/isre.13.1.50.96
  63. Ruth, C., "Applying a Modified Technology Acceptance Model to Determine Factors Affecting Behavioral Intention to Adopt Electronic Shopping on the World Wide Web: A Structural Equation Modeling Approach." Doctoral Dissertation, Drexel University, 2000.
  64. Seddon, P. B., and Kiew, M. Y., "A Partial Test and Development of the DeLone and McLean Model of IS Success," Australian Journal of Information Systems, Vol. 4, No. 1, 1996, pp. 90-110.
  65. Shankar, B., "Electronic Commerce will be a Big Business," Telecommunications, Vol. 30, No. 7, 1996, p. 24.
  66. Srivastava, P., and Frankwick, G. L., "Top Management Attitude and Inter-Organizational Learning: The Moderating Effect of Environmental Uncertainty," Association of Collegiate Marketing Educators' 32nd Annual Conference, Dallas, TX, 2005.
  67. Trevor, J, Hilbert, D., and Schilit, B., "Issues in Personalizing Shared Ubiquitous Devices," the Proceeding of 4th International Conference in Ubiquitous Computing, Springer, 2002, pp. 56-71.
  68. Venkatesh, V. and Davis, F., "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, Vol. 46, No. 2, 2000, pp. 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
  69. Warkentin, M., Gefen, D., Pavlou, P. A., and Rose, G. M., "Encouraging Citizen Adoption of e-Government by Building Trust," Electronic Markets, Vol. 12, No. 3, 2002, pp. 157-162. https://doi.org/10.1080/101967802320245929
  70. Wu, J., Shen, W., Lin, L. Green, R. A., and Bates, D. W., "Testing the Technology Acceptance Model for Evaluating Healthcare Professionals' Intention to use an Adverse Event Reporting System", International Journal for Quality in Heanthcare, Vol. 20, No. 2, 2008, pp. 123-129.
  71. Zeithaml, V. A, Parasurman, A., and Malhotta, A., "A Conceptual Framework for Understanding E-service Quality; Implication for Future Research and Managerial Practice," Working Paper, Marketing Science Institute, 2000.
  72. Zhang, P. and Dran, G., "User Expectations and Rankings of Quality Factors in Different Web Site Domains", International Journal of Electronic Commerce, Vol. 6, No. 2, 2001, pp. 9-33.

Cited by

  1. A Study on the Factors Affecting Continuance Use of Knowledge Management System vol.28, pp.3, 2011, https://doi.org/10.3743/KOSIM.2011.28.3.219
  2. Analyzing Common Method Bias of the Korean Empirical Studies on Technology Acceptance Model vol.21, pp.1, 2012, https://doi.org/10.5859/KAIS.2012.21.1.1