한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)

  • 제14권11호
  • /
  • Pages.233-245
  • /
  • 2009
  • /
  • 1598-849X(pISSN)
  • /
  • 2383-9945(eISSN)
한국컴퓨터정보학회 (Korean Society of Computer Information)
권호 표지
DOI QR코드

DOI QR Code

휴대인터넷(WiBro) 서비스의 주요성공요인에 관한 연구

A Study on the Critical Success Factors of Wireless Broadband Service

  • 발행 : 2009.11.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

2006년부터 무선인터넷 사용자를 대상으로 휴대인터넷(WiBro) 상용 서비스가 본격적으로 제공되고 있다. 그러나, 아직까지 휴대인터넷 서비스 가입자 수 및 서비스 이용율은 다소 저조한 수준에 머물고 있는 실정이다. 이러한 배경에 따라, 본 연구에서는 향후 WiBro 서비스를 활성화시키기 위한 관점에서 국내의 무선인터넷 사용자들이 어떠한 요인들을 중요하게 인식하고 있는가를 파악하고자 하였다. 특히, 이러한 WiBro 서비스 주요성공요인에 대한 인식도가 응답자들의 다양한 특성에 따라 차이가 존재하는가를 탐색적 관점에서 파악함으로써, 무선인터넷 사용자의 특성과 WiBro 서비스 주요성공요인간의 관련성을 중심으로 연구명제를 제시하고자 하였다. 연구목적을 달성하기 위해서, 본 연구에서는 무선인터넷 사용자의 인구통계적 특성, 사용자 유형, WBro 서비스 주요성공요인 등의 연구변수를 정의함으로써, 국내의 무선인터넷 사용자들을 대상으로 설문조사와 통계분석을 실시하였다. 분석결과, 응답자의 직업과 거주지를 중심으로 분류한 집단들간에 일부 WiBro 서비스 주요성공요인에 대한 인식도에 있어서 통계적으로 유의한 수준의 차이가 존재하며, 응답자의 직업과 일부 WiBro 서비스 주요성공요인간의 관련성에 있어서 사용자 유형이 영향을 미치고 있음을 확인할 수 있었다. 또한, 이러한 분석결과를 토대로 향후 WiBro 관련 연구들에서 이용될 수 있는 연구명제들을 제시할 수 있었다.

The number of subscribers and the level of service usage are moderately low though WiBro service, as a new mobile Internet service, has been provided to mobile Internet users since June 2006. Considering this situation, the study was to identify, in exploratory point of view, which critical success factors are considered by mobile Internet users as the most important one to facilitate WiBro service, and to examine the perception of critical success factors of WiBro service varies according to their demographic characteristics. The study also was to suggest a few of research propositions on the relationships between critical success factors of WiBro service and characteristics of mobile Internet users, based on various statistical analyses. To accomplish these research purposes, the study defined research variables such as demographic characteristic of mobile Internet users, types of user, and critical success factors of WiBro service based on the review of mobile Internet service related studies. And then, the study performed various statistical analyses using survey questionnaires on mobile Internet users. The analyses show that there are little differences in perception on critical success factors of WiBro service among the mobile Internet users grouped by job and residential region, and that only the relationship between occupation of mobile Internet users and critical success factors of WiBro service is moderated by the types of user. Finally, the study proposed some research propositions, based on these analysis results, that could be used in the future studies.

키워드

참고문헌

  1. Kim, Y. and J. Yoon, "Users' Preferred Content Types in Using the WiBro Service," INFORAMATION:An International Interdisciplinary, Journal, 11(3), pp.303-320, 2008.
  2. 한국전산원, "2005 한국인터넷 백서" 한국전산원,2005
  3. 한국인터넷진홍원, "2008 한국인터넷백서" 한국인터넷 진흥원,2008.
  4. 류득수, "2008년 와이브로 산업 동향," ICT In-Depth Report, 2008007. 2008.
  5. Wideland, K., "Mobile WiMAX Subscribers to Exceed 80 Million by 2013, predicts Juniper Research," Telecommunications, Dec. 11, 2007, http://www.telecommagazine.com/article. asp? HH_ID=AR_3806.
  6. Wilcox, H., "White Paper: Mobilising WiMAX," Juniper Research, 2007.
  7. 권영주, "통신서비스 사례분석을 통한 휴대인터넷 활성화 요인 고찰," KISDI 정보통신정책, 16(4), 1-14쪽, 2004.
  8. 김상훈, 이재연, "휴대인터넷 연관 서비스간 시장수요 상호영향에 관한 연구" 통신시장, 56, 9-10쪽,2004.
  9. 지경용, "와이브로 수요전망 및 단말기 선호도를 기준으로 한 시장세분화 연구," ETRI 네트워크 경제연구팀, 2004.
  10. 한국경제신문, "와이브로.3세대 국제표준 채택. 한국 이통기술 차세대도 노린다" 한국경제신문,2007.10.19
  11. Daniel, R., "Management Information Crisis". Harvard Business Review. Sep.-Oct.. pp.111-121. 1961.
  12. Rockart, J.F., "Chief Executives Define Their Own Data Needs." Harvard Business Review. 57. pp.81-93. 1979.
  13. Bullen. C.V. and J.F. Rockart. "A Primer on Critical Success Factors." Working Paper Number 69, Center for Information Systems Research, Sloan School of Management, MIT, Cambridge, MA., 1981.
  14. Dickinson, R., C. Ferguson, and S. Sircar, "Critical Success Factors and Small Business," American Journal of Small Business, 8(3), pp.49-57, 1984.
  15. Schultz, R.L., D.P. Slevin, and J.K. Pinto, "Strategy and Tactics in A Process Model of Project Implementation," Interfaces, 17(3), pp.34-46, 1987. https://doi.org/10.1287/inte.17.3.34
  16. Feindt. S., J. Jeffcoate, and C. Chappell, "Identifying Success Factors for Rapid Growth in SME e-Commerce." Small Business Economics, 19(1), pp.51-62. 2002. https://doi.org/10.1023/A:1016165825476
  17. Gide, E. and M.X. Wu, "A Study for Establishing E-Commcerce Business Satisfaction Model to Measure E-Commcer Success in SMEs." International Journal of Electronic Customer Relationship Management. 1(3), pp. 307-325 , 2007. https://doi.org/10.1504/IJECRM.2007.017799
  18. Kuzic. J. and N. Billington, "Electronic Commerce Issues in the Australian Manufacturing Industry," 2003 European Conference on Information Systems, Napoli, Italy, June 2003.
  19. Selz, D. and P. Schubert, "Web Assessment: A Model for the Evaluation and the Assessment of Successful Electronic Commerce Applications," 1998 Annual Hawaii International Conference on System Sciences, Vol.4. Kohala Coast, Hawaii, Jan. 6-9, 1998.
  20. Hung, S.Y., C.B. Ku, and C.M. Chang, "Critical Factors of WAP Services Adoption: An Empirical Study," Electronic Commerce Research and Applications, 2, pp.42-60. 2003. https://doi.org/10.1016/S1567-4223(03)00008-5
  21. Kim, J.W. and C.S. Hwang. "Applying the Analytic Hierarchy Process to the Evaluation of Customer-Oriented Success Factors in Mobile Commerce," 2005 International Conference on Services Systems and Services Management. Vol.1. Chongquing, China. June 13-15. pp.69-74, 2005.
  22. Vrechopoules. A.P.I.D. Constantiou, N. Mylonopoulos, and. Sideris. "Critical Success Factors for Accelerating Mobile Commerce Diffusion in Europe." 2002 Electronic Commerce Conference. Bled, Slovenia. June 17-19. pp.477-492, 2003,
  23. Xu. G, and J.A. Gutierrez. "An Exploratory Study of Killer Applications and Critical Success Factors in M-Commerce." Journal of Electronic Commerce in Organization. 4(3), pp.63-79. 2006, https://doi.org/10.4018/jeco.2006070104
  24. Follit, E., "E-Business: The Keys to e-Transformation." InformationWeek. Vol. 775, Iss.145. Feb. 28. 2000.
  25. Kargin, B. and N. Basoglu, "Factor Affecting the Adoption of Mobile Services." PICMET 2007 Proceedings, August 5-9, Portland. Oregon. USA, pp.2993-3001. 2007.
  26. Pagani, M., "Determinants of Adoption of Third Generation Mobile Multimedia Services." Journal of Interactive Marketing. 18(3). pp.46-59. 2004. https://doi.org/10.1002/dir.20011
  27. Gefen, D. and D.W. Straub. "Gender Differences in the Perception and Use of e-Mail: An Extension to the Technology Acceptance Model." MIS Quarterly. 21(4). pp.389-400. 1997. https://doi.org/10.2307/249720
  28. Jackson, C.M., S.Chow. and R.A. Leitch, "Toward An Understanding of the Behavioral Intention to Use An Information System." Decision Sciences, 28(2). pp.357-389. 1991. https://doi.org/10.1111/j.1540-5915.1997.tb01315.x
  29. O'Cass, A. and T. Fenench, "Web Retailing Adoption: Exploring the Nature of Internet Users Web Retailing Behaviour." Journal of Retailing and Consumer Services. 10. pp.81-94. 2003. https://doi.org/10.1016/S0969-6989(02)00004-8
  30. Pijpers. G.G.M. T.M.A Bemelmans. F.J. Heemstra. and K.A.G.M. Van Montfort. "Senior Executives Use of Information Technology." Information and Software Technology. 43. pp.959-971. 2001. https://doi.org/10.1016/S0950-5849(01)00197-5
  31. Venkatesh. V. and F.D. Davis. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies." Management Science. 46(2), pp.186-204. 2000. https://doi.org/10.1287/mnsc.46.2.186.11926
  32. Yang. KC.C., "Exploring factors affecting the adoption of mobile commerce in Singapore," Telematics and Informatics, 22. pp.257-277. 2005. https://doi.org/10.1016/j.tele.2004.11.003
  33. 우지에, 윤종수, 김유정, "모바일 인터넷 서비스 사용자의 특성과 콘텐츠 선호 유형에 관한 연구: 한국과 중국의 휴대폰 사용자를 중심으로" 한국컴퓨터정보학회 논문지. 12(5). 203-214쪽.2007년.
  34. Okazaki. S., "What Do We Know about Mobile Internet Adopters? A Cluster Analysis," Information & Management, 43(2), pp.127-141, 2006. https://doi.org/10.1016/j.im.2005.05.001
  35. Telang. Rand T. Mukhopadhyay, "Drivers of Web Portal Use," Electronic Commerce Research and Applications, 4, pp.49-65, 2005. https://doi.org/10.1016/j.elerap.2004.10.004
  36. Zhuang, Y. and A. Lerderer. "A Resource-Based View of Electronic Commerce," Information & Management, 43(2), pp.251-261, 2006. https://doi.org/10.1016/j.im.2005.06.006
  37. Hair, J.F., RE. Anderson, RL. Tatham, and W.C. Black. "Multivariate Data Analysis with Readings," New York: Macmillan Publishing Company. 1992.
  38. Nunally, H., "Psychometric Theory," McGraw-Hill: NY, 1978.