Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지

A Study of the Effect of Bottleneck in Bakery Management on Sales and Job Satisfaction - Focusing on Bakery Owners in Jeju -

베이커리 경영상의 애로사항이 영업과 직무 불만족에 미치는 영향에 관한 연구 - 제주 지역 자영 베이커리 경영자를 대상으로 -

  • Oh, Myung-Cheol (Dept. of Tourism and Hotel Culinary Art, Jeju College of Technology) ;
  • Oh, Chang-Kyung (Dept. of Tourism and Hotel Culinary Art, Jeju College of Technology) ;
  • Yang, Tai-Seok (Dept. of Tourism and Hotel Culinary Art, Jeju College of Technology)
  • 오명철 (제주산업정보대학 관광호텔조리과) ;
  • 오창경 (제주산업정보대학 관광호텔조리과) ;
  • 양태석 (제주산업정보대학 관광호텔조리과)
  • Published : 2007.03.30
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Abstract

This paper aims to improve management and make the bakery business stable by investigating the difficulties in bakery management and the current management conditions of bakery businesses. Using Windows SPSS 11.0, the bottleneck in bakery management and its influence on sales and job satisfaction were analyzed. Besides, a regression analysis was conducted to investigate the effect of difficulties in bakery management on sales and job satisfaction. According to the analysis, a total of 44 variables were observed as the difficulties in bakery management. Among them, 34 variables were caused by 7 factors: facility, product, employee, finance, production, external advertisement. In the regression analysis, it has turned out that the difficulties in management had influence on sales dissatisfaction in facility, product, employee, finance, production, and external factors. Especially, employee factor turned out the most influential one on sales dissatisfaction. Furthermore, it has turned out that the bottleneck in management had influence on job dissatisfaction in all 7 factors. Above all, the external factor turned out the most influential one.

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