한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제9권1호
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- Pages.221-234
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- 2007
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- 1229-7240(pISSN)
여성 구매자의 정보원 활용 유형에 따른 의복관여도 및 쇼핑성향과 의복 구매행동에 관한 연구
A Study on the Clothing Involvement, Shopping Orientation and Clothing Purchasing Behavior According to the Types of Information Source Usage
초록
The purposes of this study were to identify the effect of clothing involvement and shopping orientations on the usage of information sources and to investigate the differences of clothing involvement, shopping orientation and clothing purchasing behavior according to the types of information source usage. The study subjects comprised 302 females living in Seoul. The datas were analyzed with factor analysis, regression, ANOVA, discriminant analysis, and
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