Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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Market and Technology Environment Impact on the Balanced Performance of Agribusiness Firms

농업법인의 시장 및 기술 환경 특성과 균형성과

  • 정양헌 (한국정보통신대학교 경영학부) ;
  • 이충섭 (동아대학교 경영학부) ;
  • 문정훈 (한국정보통신대학교 경영학부) ;
  • 최영찬 (서울대학교 농경제사회학부)
  • Published : 2007.03.30
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Abstract

This study examines empirically the characteristics of agricultural corporations in terms of their market and technology environment and the efficiency of the governmental support to the firms. Also the study analyzes the moderating effect of the environmental characteristics on the relationship between governmental supports and firm performance based on the concept of balanced performance. Test results show that firm tend to evaluate favorably their technology and market competitiveness of product quality and price and to require tools for reaction to changes of customer needs and technology or competing products and external corporation that is necessary for long-term technological competitiveness. As for governmental support, strategic support and service is much more appreciated than direct individual supporting item. Agricultural corporations with unfavorable market environment evaluate relatively high on their balanced performance. Correlations of balanced performance factors and technology environmental factors show all positive statistical significance. The moderating effect of the environmental characteristics on the relationship between governmental support and balanced performance can be interpreted that the support is provided without considering environmental aspect and based only on financial performance and as a result not to be satisfied by agricultural corporations with technological competitiveness.

Keywords

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