한국조리학회지 (Culinary science and hospitality research)
- 제12권4호
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- Pages.140-153
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- 2006
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
서양 요리 품질이 고객 가치, 고객 만족, 고객 충성도에 미치는 영향 - 호텔 서양 조리 레스토랑 중심으로 -
Effects of Western Culinary Quality on Customer Values, Customer Satisfaction and Customer Loyalty
- Park, Kyung-Tae (Dept. of Hotel Culinary Arts & Nutrition Kaya, University) ;
- Jung, Jin-Woo (Dept. of Western Cuisine & Culinary Arts, Youngsan University)
- 발행 : 2006.12.30
초록
This paper aims to examine the effects of western culinary quality on customer values, customer satisfaction and customer royalty. To examine hypotheses, we collected 217 questionnaires from 20 western restaurants in Seoul. The results using a structural equation model are customers' perception of western culinary quality influences significantly customer loyalty through customer values and customer satisfaction. This result indicates that restaurant managers should improve the levels of western culinary quality, customer values, and customer satisfaction for customer loyalty.