A Study of Local Large Corporations' Technology Marketing Activating Programs

국내 대기업의 기술판매 활성화 방안 연구

  • 정기대 (포스코경영연구소 연구위원) ;
  • 박상문 (강원대학교 경영대학 경영관광회계학부)
  • Published : 2005.01.01

Abstract

Local large corporations paid more attention of technology purchasing than technology marketing because their value captured through implementing the purchased technology to their production. Local large corporations were reluctant to technology marketing so far because earing potential was limited and the risk factors were high. But local large corporations already have significant technology stocks including lots of patents and keeping technology stocks cause financial burden. Therefore, it is time to rethink technology marketing as a method of enhancing utilization of local large corporations' technology stocks. This study suggests what local large corporations should consider to prepare successful technology marketing.

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