Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)

Korea Fashion and Costume Design Association (한국의상디자인학회)
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The Impression Evaluation of the Hat's Wearer According to Types of Hat design, Hair-style and Hair-length

모자유형과 헤어스타일 및 길이변화에 따른 모자착용자의 인상평가

  • Jeong Su-Jin (Dept. of Dermatology & Beauty Arts, Jinju Health College) ;
  • Jeong Hae-Son (Dept. of Fashiion Design, Seoul IT Polytechnic College) ;
  • Kang Kyung-Ja (Dept. of Clothing & Textiles, Gyeongsang National university)
  • 정수진 (진주보건대학 피부미용과) ;
  • 정해선 (서울정보기능대학 패션디자인과) ;
  • 강경자 (경상대학교 생활과학부 의류학과)
  • Published : 2005.12.01
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Abstract

The purpose of this research was to find out the effect of hair-style(straight and wave), hair-length(short, medium and iong), and type of hat design(no-hat, beret, cloche, bowler and capeline) on the impressions of hat's wearer . The experimental materials developed for this study were a set of stimulus and response scales(7-point scale semantic). Thirty stimuli color pictures of various combination of hair length, hair style, and type of hat design were manipulated by computer drawing. The subjects were 360 undergraduate students in Seoul, Kyunggi and Kyungnam. The result of this study can be summarized as follows; Impression factor of the stimulus consisted of the 5 different dimensions (attractiveness, gracefulness, brightness, visibilty, cuteness). Each impression of type of hat design, along with hair-style, hair-length had significant effects on gracefulness, visibilty and cuteness. Each impression of hair-style, hair-length, along with type of hat design had significant effects on gracefulness, brightness, visibilty and cuteness. Thus type of hat design, hair-style and hair-length have a significant influence on the impression evaluation of hat's wearer.

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