Culinary science and hospitality research (한국조리학회지)
- Volume 11 Issue 3 Serial No. 26
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- Pages.70-88
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- 2005
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
A Study on the Exhibition Services Organizer's Perception and Participant's Satisfaction
전시회 서비스에 대한 주최자의 중요도와 참관객의 만족도에 관한 연구
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Lee, Sang-Mi
(Division of Hotel & Tourism, Semyung University) ;
- Kweon, Chang-Hyi (Dept. of Tourism Chinese, Anyang Technical College)
- Published : 2005.09.30
Abstract
This research is to 1) examine the perception of an exhibition organizer in holding an exhibition and its time, and 2) find out participants' satisfaction in the exhibition services according to time and purposes of visiting. The questionnaire was distributed to employees who work for exhibition companies, and exhibition visitors that have participated in any kind of international exhibitions which were held in COEX from 27, March to 2, May, 2003. The results of this study are as follows; First convenience facilities nearby, promotion, parking facilities strongly affected participants' overall satisfaction. Secondly, the purposes and time of visiting showed significant factors on the participants' satisfaction in the exhibition services. In turn, buying merchandise and obtaining useful information significantly affected convenience facilities nearby. Also, simple visiting purposes affected the cost of staying and service related to tourism. Finally, the number of workers, time and occupation of exhibitions are showed as important factors for the perception of an exhibition provider in the exhibition services.