한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제29권6호
  • /
  • Pages.772-782
  • /
  • 2005
  • /
  • 1225-1151(pISSN)
  • /
  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
권호 표지

향기 감성 요인에 향수 제품의 태도와 구매 의도에 미치는 영향 -연령과 구매 수준 집단별 비교를 중심으로-

Effect of Fragrance Sensibility Factors on Attitude toward and Buying Intention of Perfume Products - Focusing on Age and Purchase Level Group Comparisons -

  • Yoh Eunah (Major of Fashion Marketing, Keimyung University)
  • 발행 : 2005.06.01
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this study was to identify important factors influencing fragrance sensibility responses as well as to explore fragrance sensibility factors affecting attitude toward and buying intention of perfume products. For data collection, smelling experiments were conducted with seven groups of 34 female consumers who are aged from the 20's to 40's. Data were analyzed by ANOVA, t-test, factor analysis, and linear regression analysis. In results, five factors (pleasant, romantic, stimulating, modem, familiar factors) were generated from the factor analysis of 24 fragrance sensibility factors. These fragrance sensibility factors significantly affected both attitude toward and buying intention of perfume products. Pleasant, romantic and familiar factors were considered as important factors affecting attitude and buying intention while the stimulating factor affected only buying intention. Fragrance sensibility factors influencing attitude and buying intention of perfume products differed in terms of age and purchase level of consumers.

키워드

참고문헌

  1. 강인형, 민병찬, 전광진, 김철중. (2002). 연령증가에 따른 향의 평가. 한국감성과학회지, 5(2), 1-9
  2. 민병찬, 정순철, 김상균, 오지영, 김혜주, 김수진, 김유나, 신정상, 민병운, 김철중, 박세진. (1999). 뇌파와 자율신경계 반응을 이용한 향의 영향평가. 감성과학, 2(2), 1-10
  3. 박미경, 정희윤, 이경화, 최정인, 이배환, 손진훈. (2001). 연령별 향 감성구조 및 향 감성에 따른 자율신경계 반응. 한국감성과학회지, 4(2), 39-45
  4. 백은주, 이윤영, 김완석, 이배환. (1999). 향 선호도 결정에 영향을 미치는 주관적 감성 요인. 한국감성과학회지, 2 (2), 23-30
  5. 손진훈, 박미경, 이배환, 민병찬. (2002). 향 감성평가 척도개발 및 향 감성구조 분석. 한국감성과학회지, 5(1),61-70
  6. 신미경, 민병찬, 정순철, 박미경, 민병운, 남경돈, 김준수. (2001). 형용사를 이용한 향의 이미지구조 연구의 두 방법 비교. 산업경영시스템학회지, 24(63), 13-21
  7. 한상길. (2001). 향료와 향수. 서울: 신광출판사
  8. Ayabe-Kanamura, S., Schicker, I., Laska, M., Hudson, R., Distel, H., Kobayakawa, T., & Saito S. (1998). Differences in perception of everyday odors: A Japanese-German cross-cultural study. Chemical Senses. 23(1), 31-38 https://doi.org/10.1093/chemse/23.1.31
  9. Baron, R. A. (1990). Environmentally induced positive affect: Its impact on self-efficacy, task performance, negotiation, and conflict. Journal of Applied Social Psychology, 20(5), 368-384 https://doi.org/10.1111/j.1559-1816.1990.tb00417.x
  10. Bone, P. F., & Ellen, P. S. (1999). Scents in the marketplace: Explaining a fraction of olfaction. Journal of Retailing, 75(2), 243-262 https://doi.org/10.1016/S0022-4359(99)00007-X
  11. Bone, P. F., & Jantrania, S. (1992). Olfaction a cue for product quality. Marketing Letters, 3(2), 289-296 https://doi.org/10.1007/BF00994136
  12. Brauchli, P., Ruegg, P. B., Etzweler, F., & Zeier, H. (1995). Electronical and autonomic alteration by administration of a pleasant and an unpleasant odor. Chemical Senses, 20(5),505-515 https://doi.org/10.1093/chemse/20.5.505
  13. Cain, W. S., & Johnson, F. (1978). Liability of odor pleasantness: Influence of mere exposure. Perception, 7, 459-465 https://doi.org/10.1068/p070459
  14. Delong, M. R., & Bye, E. R. (1990). Apparel for the senses: The use and meaning of fragrances. Journal of Popular Culture, 24(3),81-88 https://doi.org/10.1111/j.0022-3840.1990.2402_81.x
  15. Donnovan, R, Rossiter, J., Marcoolynn, G, & Nesdale, A. (1994). Store atmosphere and purchase behavior. Journal of Retailing, 70(3), 283-294 https://doi.org/10.1016/0022-4359(94)90037-X
  16. Doty, R. L., Shaman, P., Applebaum, S. L., Giberson, R., Siksorski, L., & Rosenberg, L. (1984). Smell identification ability: Changes with age. Science, 226, 1441-1443 https://doi.org/10.1126/science.6505700
  17. Ehrlichman, H., & Halpern, J. N. (1988). Affect and memory: Effects of pleasant and unpleasant odors on retrieval of happy and unhappy memories. Journal of Personality and Social Psychology, 55(5), 769-779 https://doi.org/10.1037/0022-3514.55.5.769
  18. Eskenazi, B., Cain W. S., & Friend, K. (1986). Exploration of olfactory aptitude. Bulletin of the Psychonomic Society, 24, 203-206 https://doi.org/10.3758/BF03330549
  19. Fiore, A. M., & Kimle, P. A. (1997). Understanding aesthetics for the merchandising & design professional. New York: Fairchild Publications
  20. Fiore, A. M., Yan, X., & Yoh, E. (2000). Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences. Psychology & Marketing, 17(1), 27-54 https://doi.org/10.1002/(SICI)1520-6793(200001)17:1<27::AID-MAR3>3.0.CO;2-C
  21. Fishbein, M., & Ajzen, I. (1975). Beliefs, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley
  22. Fournier, S. (1998). Consumer and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4),343-373 https://doi.org/10.1086/209515
  23. Freund, R. J., & Wilson, W. J. (1997). Statistical methods (Revised ed.). San Diego, CA: Academic Press, Inc
  24. Gulas, C. S., & Bloch, P. H. (1995). Right under our noses: Ambient scent and consumer responses. Journal of Business and Psychology, 10(1), 87-98 https://doi.org/10.1007/BF02249272
  25. H & R fragrance guide (1989). London: Johnson
  26. Hirsch, A. R. (1992). Nostalgia: A neuropsychiatric understanding. Advances in Consumer Research, 19(1), 390-395
  27. Knasko, S. C. (1989). Ambient odor and shopping behavior. Chemical Senses, 14, 718
  28. Laird, D. A. (1932). How the consumer estimates quality by subconscious sensory impressions: With special reference to the role of smell. Journal of Applied Psychology, 16, 241-246 https://doi.org/10.1037/h0074816
  29. Markham, S., & Cangelosi, J. (1999). An international study of unisex and 'same-name' fragrance brands. Journal of Product and Brand Management, 8(5), 387-401 https://doi.org/10.1108/10610429910295975
  30. Mattila, A. S, & Wirtz, J. (2001). Congruency of scent and music as a driver of in-store evaluations and behavior. Journal of Retailing, 77(2), 273-289 https://doi.org/10.1016/S0022-4359(01)00042-2
  31. Morrin, M., & Ratneshwar, S. (2000). The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands. Journal of Business Research, 49(2), 157-165 https://doi.org/10.1016/S0148-2963(99)00006-5
  32. Mowen, J. C., & Minor, M. (1998). Consumer behavior. New Jersey, NY: Prentice Hall
  33. Schleidt, M., Hold, B., & Attili, G. (1981). A cross-cultural study on the attitude towards personal odors. Journal of Chemical Ecology, 7(1), 19-31 https://doi.org/10.1007/BF00988632
  34. Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). Improving the store environment: Do olfactory cues affect evaluations and behaviors? Journal of Marketing, 60(2), 67-80 https://doi.org/10.2307/1251931
  35. Strugnell, C., & Jones, L. (1999). Consumer perceptions and opinions of fragrances in household products. Nutrition & Food Science, 4(4), 204-207
  36. Sugawara, Y., Hino, Y., Kawasaki, M., Hara, C., Tamura, K., Suginoto, N., Yamanishi, Y., Miyauchi, M., Masujima, T., & Aoki, T. (1999). Alteration of perceived fragrance of essential oils inr elation to type of work: A simple screening test for efficacy of aroma. Chemical Senses, 24, 415-421 https://doi.org/10.1093/chemse/24.4.415
  37. Warren, C., & Warrenburg, S. (1991, November). Mood benefits of fragrance. Paper presented at the meeting of Aromachology: The impact of science on the future of fragrance. New York: Olfactory Research Fund, Ltd