Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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A Study on Determinants Influencing Satisfaction with Franchising System in Foodservice Industry

외식프랜차이즈 가맹점의 가맹본부에 대한 만족도 결정요인에 관한 연구

  • Lim, Hyun-Cheol (Graduate School of Service Business Adminstration, Kyonggi University)
  • 임현철 (경기대학교 서비스경영전문대학원 외식컨설팅경영)
  • Published : 2004.12.01
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Abstract

The purpose of this study was to find relationship of satisfaction factors between franchisor and franchisee, and to examine the effects on satisfaction with franchisee in foodservice industry. Through the prior study, instrumental and relational factors were adapted as independent variables, and satisfaction variables were selected as dependent variables. The survey was administered to 346 franchisor possessing over 30 franchisees at Dae-gu metropolitan area, and analyzed by SPSS 10.0. The results of analysis were examined through the multiple regression analysis.

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