Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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An Empirical Study on the Determinants of Partnership and Performance in the Strategic Alliance between Internet Shopping Mall and Third Party Logistics

인터넷쇼핑몰과 제 3자 물류업체간 전략적 제휴의 파트너쉽 결정요인과 성과에 관한 실증연구

  • Chang, Myung-Hee (Department of Business Administration, Tamna University) ;
  • Lee, Dong-Man (Department of Business Adminstration, Kyungpuk National University)
  • 장명희 (탐라대학교 사회과학부 경영학) ;
  • 이동만 (경북대학교 경영학부)
  • Published : 2003.12.31
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Abstract

This study is intended to examine how strategic nature of the alliaTnce, characteristics of input resource, communication activities will affect the strategic partnership(trust/commitment) and performance in the strategic alliance between internet shopping mall and the third party logistics. The variables affecting the partnership(trust/commitment) between internet shopping mall and the third party logistics produced the result to prove what I intend to suggest in this study, in verifying four hypotheses such as strategic importance, complementation of resource, quality of communication, share of information. It was found that the partnership have a significant positive influences on the performance of strategic alliance. As most of the domestic Internet shopping malls employ the third party logistics strategically, the implications from this study are as following: First, this study attempts to find out factors influencing partnership(trust/commitment) and the performance of strategic alliances. Second, the results that strategic partnership can build up based on the long term thrust and commitment implies operation and management are important during operation of strategic alliance. Third, this study provides the model of determinants of partnership and performance in the strategic alliance for logistics services which is one of the factors consumers in the Internet shopping mall are most sensitively response to, and quantifies the model through the empirical analysis.

본 연구에서는 제휴의 전략적 특성, 투입자원의 특성, 의사소통 활동 등의 요인과 관련된 변수들 중 인터넷쇼핑몰과 제 3자 물류와의 전략적 제휴 파트너쉽(신뢰/몰입) 결정요인을 확인하고, 이러한 파트너쉽(신뢰/몰입)과 전략적 제휴 성과간의 관계를 규명하기 위하여 국내 인터넷쇼핑몰 중 제 3자 물류를 이용하고 있는 기업을 대상으로 실증분석을 실시하였다. 본 연구의 결과를 종합해 보면, 국내 인터넷쇼핑몰업체와 제 3자 물류업체간의 파트너쉽(신뢰/몰입)에 영향을 미치는 변수로는 전략적 중요성, 자원의 보완성, 의사소통의 질, 정보공유정도 등으로 확인되었으며, 이러한 신뢰와 몰입으로 대변되는 파트너쉽은 전략적 제휴 성과에 직접적으로 영향을 미치는 것으로 나타났다.

Keywords

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