• Title/Summary/Keyword: StraTiegic Alliance

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An Empirical Study on the Determinants of Partnership and Performance in the Strategic Alliance between Internet Shopping Mall and Third Party Logistics (인터넷쇼핑몰과 제 3자 물류업체간 전략적 제휴의 파트너쉽 결정요인과 성과에 관한 실증연구)

  • Chang, Myung-Hee;Lee, Dong-Man
    • Information Systems Review
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    • v.5 no.2
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    • pp.109-129
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    • 2003
  • This study is intended to examine how strategic nature of the alliaTnce, characteristics of input resource, communication activities will affect the strategic partnership(trust/commitment) and performance in the strategic alliance between internet shopping mall and the third party logistics. The variables affecting the partnership(trust/commitment) between internet shopping mall and the third party logistics produced the result to prove what I intend to suggest in this study, in verifying four hypotheses such as strategic importance, complementation of resource, quality of communication, share of information. It was found that the partnership have a significant positive influences on the performance of strategic alliance. As most of the domestic Internet shopping malls employ the third party logistics strategically, the implications from this study are as following: First, this study attempts to find out factors influencing partnership(trust/commitment) and the performance of strategic alliances. Second, the results that strategic partnership can build up based on the long term thrust and commitment implies operation and management are important during operation of strategic alliance. Third, this study provides the model of determinants of partnership and performance in the strategic alliance for logistics services which is one of the factors consumers in the Internet shopping mall are most sensitively response to, and quantifies the model through the empirical analysis.