참고문헌
- 수단-목표 이론에 의한 의류제품 평가과정에 관한 연구 류은정
- 제품 구매전 기대수준 및 관여도가 제품 구매후 소비자 만족에 미치는 영향 민승재
- 의복의 속성 지각이 의류 제품의 선호와 구매 의도에 미치는 영향 박성은
- 의복 품질의 개념 구조와 평가경로 오현정
- 소비자의 의복관여와 외적정보탐색 이영선
- 의류제품 품질평가에 있어서 가격 단서의 영향 최미영
- 현대마케팅론 윤훈현;최석신
- 의복만족의 종적 연구 홍금희
- Conceptual and Empirical Contributions to Consumer Satisfaction and Complaining Behavior Predictive and Normative Expectations in Consumer Satisfaction: A Utilization of Adaptation and Comparison Levels in a United Framework Barbeau, J. Bradley;H. Keith Hunt(ed.);Ralph L. Day.(ed.)
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- Journal of Marketing Research v.24 no.August Expectation and Norms in Models of Consumer Satisfaction Cadotte, E. R.;R. B. Woodruff;R. L. Jenkins
- Journal of Marketing Research v.14 An Investigation into the Determinants of Customer Satisfaction Churchill, F. A. Jr.;Surprenant, C.
- Journal of Marketing v.46 no.Spring A Means-Ends Chain Model Based on Consumer Categorization Precesses Gutman, Jonathan
- Advances in Consumer Research v.6 Conceptual and Methodological Issues in Consumer Satisfaction Research LaTour, Steven A.;Nancy C. Peat
- Journal of Personality and Social Psychology v.7 no.2 Relationship of Success and Expectation to Affect on Goal Seeking Tasks Locke, Edwin A.
- Marketing Research v.2 no.December Measuring Customer Satisfaction: Is Meeting Expectations Enough? Myers, James H.
- Journal of Applied Psychology v.62 no.4 Effect of Expectation and Disconfirmation on Postexposure Product Evaluations: An Alternative Interpretation Oliver, Richard. L.
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- Advance in Consumer Research v.8 Effect of Satisfaction and Its Antecedents on Consumer Preference and Intention Linda, G.
- Journal of Consumer Research v.14 no.March Response Determinants in Satisfaction Judgments W. S. DeSarbo
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- Journal of Applied Psychology v.64 no.2 Disconfirmation of Consume Expectations Through Product Trial Olson, Jerry C.;Philip A. Dover
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