한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제23권3호
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- Pages.435-446
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- 1999
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의류점포의 서비스 품질차원
The Dimensions of Apparel Store Service Quality
초록
This study was aimed to identify the conceptualization of apparel store service quality and to investigate the dimensions of apparel store service quality. Apparel store service involves tangibles like employees and equipment and intangible like policy convenience and credit. Apparel store service quality is composed mlti-dimentionally. In the empirical research a questionnaire was developed and statistical data were collected during June 1998. The subjects were 244 women in the age of 20's SAS were used to analyze collected data. Frequency percentage mean STD, factor analysis and Cronbach's a were applied. From the results of analysis the apparel store service quality were classified into four dimenstions ; salesperson(7 items) VMD(6 items) reliable policy(5 items) and customer convenience (3 items)
키워드