Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)
- 2007.04a
- /
- Pages.83-88
- /
- 2007
A decision factor for service quality of mobile communication and customer satisfaction;Focus on mobile content services
이동통신 서비스품질의 결정요인과 고객만족;모바일 콘텐츠 서비스를 중심으로
- Kim, Bum-Seok (Dept. of Industrial Engineering, Kyung Hee University) ;
-
Cho, Jai-Rip
(Dept. of Industrial Engineering, Kyung Hee University)
- Published : 2007.04.14
Abstract
The demand for mobile content has been increased dramatically upon proliferation of usages of mobile devices and the development of various contents. In addition, mobile services to satisfy various desires of these users spread rapidly into our daily lives. So, companies need to grasp what values the users think most important among the mobile content services in order to develop successful goods and services. Therefore, this paper will analyze what decision factors the service quality of mobile content of theses mobile communication services has and how they influence to customer satisfaction, and it will give suggestions for improving content qualities
Keywords