프랜차이즈 이미지 아이덴티티와 공간디자인의 관계성을 통한 통합디자인에 관한 연구

A Study on The Total Design based on the Relationship Between Image Identity and Space Design in Franchise Business

  • 전윤미 (건국대학교 건축전문대학원 실내건축설계학과) ;
  • 김종진 (건국대학교 건축전문대학원 실내건축설계학과)
  • 발행 : 2005.10.21

초록

As a works of total design program for franchise, Visual Identity Will supply harmonious batch of images to their customers in various marketing environment of franchise members. so Visual Identity will explain a concept of space-design to their clients more clear than any others. and it will help a clients to accept fran-brand more easily. Because suppling a chain of images constantly under the 'VISUAL IDENTITY' is more efficient way to market. Space-design constituted with 'systematically-organized Visual Identity plan'.! It's very usefull one to rise brand value among some works of brand marketing

키워드