한국실내디자인학회:학술대회논문집 (Proceedings of the Korean Institute of Interior Design Conference)
- 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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- Pages.81-84
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- 2005
프랜차이즈 이미지 아이덴티티와 공간디자인의 관계성을 통한 통합디자인에 관한 연구
A Study on The Total Design based on the Relationship Between Image Identity and Space Design in Franchise Business
- 발행 : 2005.10.21
초록
As a works of total design program for franchise, Visual Identity Will supply harmonious batch of images to their customers in various marketing environment of franchise members. so Visual Identity will explain a concept of space-design to their clients more clear than any others. and it will help a clients to accept fran-brand more easily. Because suppling a chain of images constantly under the 'VISUAL IDENTITY' is more efficient way to market. Space-design constituted with 'systematically-organized Visual Identity plan'.! It's very usefull one to rise brand value among some works of brand marketing