소비자의 판매자 선택을 위한 게임 모델

The purpose of this paper is to provide a decision support method to a rational buyer, who wants to pay the least price for the product with the highest quality and service. We suggest a minimum efficiency game model and DEA game model to valuate many vendors whose qualifies of outputs are measured by percentage. Our results gave a decision maker (buyer) the upper bound and lower bound of the true efficiency score of a decision making unit (vendor) with respect to the benchmark (target) set by the buyer. As a result, a buyer can choose the best vendor in terms of his/her preference.