The Case Study of the Cost Down of the Samgak Gimbab for the Customer Satisfaction

편의점 삼각 김밥 도입과 소비자 만족을 지향한 원가절감 CASE STUDY

In this practical case study I studied the launching process of Samgak gimbab(the triangle type of rice), which is one if the best selling products to the young generation convenience store these days. And also explained how to down the cost of samgak gimbab to the level of customer's satisfaction. This case is related to 'S' company's strategy. I studied also the generalization of marketing policy especially product development in th convenience store.