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A Study on the YouTube Content Analysis and Users' Emotional Responses Analysis (대학도서관 유튜브 콘텐츠 내용분석과 이용자 감성반응 분석에 관한 연구)

  • Young Song;Ji-Hyun Kim
    • Journal of the Korean Society for information Management
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    • v.40 no.1
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    • pp.73-93
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    • 2023
  • This study conducted a comprehensive analysis and evaluation of library services using YouTube through content analysis of YouTube content and emotional response analysis of user comments. This study analyzed 2,169 YouTube contents and 6,487 comments of users from 61 university libraries. The results showed that the number of 'data' content was the largest among 4 categories, followed by 'communication' and 'education' content, and 'promotion' content. Among the sub-classifications, the number of 'information services' contents was the largest. In the analysis of users' emotional responses to YouTube content, the major categories of users' emotional responses were 'data' content and 'communication' content. Most of the user's emotional responses were positive in all categories of content, and the most frequent user emotional expression was 'good'. In addition, the vocabulary used in the user's emotional response was more about the person appearing in the video than the expression of the content of YouTube contents.

What Influences YouTube Viewers' Job Engagement? The Role of Vlog Content Characteristics, Vlogger Characteristics, and Educational Value

  • Minhee Son;Moon-Yong Kim
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.2
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    • pp.1-13
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    • 2023
  • YouTube has become a popular platform for vlogs. Among various forms of vlogs, office worker vlogs, in which a person engaged in a specific job shows his/her work environment and daily routine, are gaining popularity. Thus, focusing on office worker vlogs, the present research investigates the effects of office worker vlogs' characteristics (i.e., vlog content characteristics, vlogger characteristics) on the YouTube viewers' educational value of the vlog and their job engagement. Specifically, this research examines whether(1) vlog content characteristics (i.e., usefulness, accessibility, and vividness) and (2) vlogger characteristics (i.e., job similarity, credibility, and expertise) influence the YouTube viewers' educational value of the vlog. Moreover, this research examines how the YouTube viewers' educational value of the vlog affects their job engagement. With a sample of YouTube viewers of office worker vlogs (N = 215), structural equation modelling was implemented to investigate the relationships in the proposed model. The results indicate that (1) perceived usefulness of the office worker vlog is positively associated with the educational value of the vlog; (2) perceived accessibility of the office worker vlog is positively associated with the educational value of the vlog, albeit marginally significant; (3) perceived vividness of the office worker vlog is positively associated with the educational value of the vlog; (4) perceived job similarity to the office worker vlogger is positively associated with the educational value of the vlog; (5) perceived credibility of the office worker vlogger is positively associated with the educational value of the vlog; (6) perceived expertise of the office worker vlogger is positively associated with the educational value of the vlog; and (7) the educational value of the office worker vlog is positively associated with the YouTube viewers' job engagement. The findings provide important implications for the production and use of office worker vlog contents.

A Study on the Playfulness of YouTube: Focused on the Analysis of Play Types (유튜브의 유희성 연구: 놀이 유형의 분석을 중심으로)

  • Oh, Dong-Il
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.349-357
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    • 2022
  • The various types of play structures and environments in which the playful motivation of YouTube users is effectively implemented are the main backgrounds of YouTube development and activation. This study discussed the types of play in YouTube space by dividing them into 'Agon', 'Alea', 'Mimicry', 'Ilinx' categories. And, it was found that the types of play that can be experienced in YouTube spaces are not divided into clear boundaries, but the elements of 'competition', 'luck', 'mimicry' and 'vertigo', which are essential characteritiscs of each category, are fused into various combinations. As such, this study is sufficiently academic in the fact that it is a humanistic approach to YouTube. In addition, it is a practical research result that can be actually used in the process of planning and producing user-centered similar platforms in the future.

YouTube Users' Awareness of False Information Regulation and Exposure to Disinformation (유튜브 이용자들의 허위정보 노출경험 및 규제에 대한 인식 차이)

  • Kim, Sora
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.14-32
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    • 2022
  • This study aims to examine the perception of false information and deepfakes according to the experience of being exposed to false information and deepfake images for YouTube content users. The study used the data from 'YouTube Use and False Information Exposure Experience' conducted by the Korea Press Foundation in 2018. For the statistical analysis, correspondent analysis was employed. The main results followed as: First, it was found that men who have been exposed to false information are most seriously aware of the problems caused by false information on YouTube. Second, regarding the need for regulation on deepfake images, women who have experienced exposure to deepfake images tended to agree, and women had a stronger awareness of the need for regulation due to damage to deepfake images than men. While YouTube users generally agree that regulation is necessary, it is required to educate YouTube users about the types of disinformation and deepfakes. In particular, it is considered to be desirable to create an environment for the self-regulation of the producers and distributors.

A Study on Audience Preference Types for Local Broadcasting Content : Focusing on the YouTube Channels of Terrestrial Broadcasters in Gwangju Metropolitan City (지역 방송사 콘텐츠에 대한 수용자 선호 유형 연구 : 광주광역시 지상파 방송사의 유튜브 채널을 중심으로)

  • Ji Yeon Park;Jong-Yoon Lee;Jang Sun Hong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.501-508
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    • 2024
  • The rapid development of digital media has led to a swift transition of video content consumption to new media channels. Terrestrial broadcasters that have expanded their strategies to include YouTube channels have achieved significant success, even to the extent of restructuring their revenue models. Based on these successful examples, local terrestrial broadcasters have been striving to expand their presence on YouTube. However, the results have been modest thus far. This study examines how terrestrial broadcasters in Gwangju are utilizing YouTube and employs Q methodology to analyze the audience preferences for their YouTube content. The analysis identified three types of audience preferences: "Trend-Sensitive," "Emotionally-Focused," and "Regionally-Attached." Tailored content creation strategies were proposed for each type. This approach not only provides practical guidelines for establishing YouTube strategies for Gwangju's terrestrial broadcasters but also helps to develop policies for producing sustainable and evolving high-quality content in the new media era.

A Study about Current Putting on a Shroud (현행(現行) 수의(壽衣) 착의법(着衣法) 관(關) 연구(硏究))

  • Nam, Min-Ye;Baik, Young-Ja
    • Journal of Fashion Business
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    • v.3 no.2
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    • pp.85-90
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    • 1999
  • A shroud is clothes for giving a dead person a bath and being finely dressed:though our routine clothes have been western, putting on a shroud has been kept comparatively well as a tradition of a conventional ceremony garments. This study is about the current using of dressing a shroud, and for presenting foundations of a way about dressing a shroud in order to make the most of this by everyone, therefore this research will be worthwhile to preserve the traditional custom of giving a dead person a bath and being finely dressed. 1. We must confirm the death of a person before we do Su-Si for controlling rightly a corse. Su-Si is ways of changing a clean clothes after bathing the dead person, tieing up hands, feet and ankles with a string, filling up a mouth, a nose and ears with a wad of cotton, laying down the dead person with his head toward east, and setting up a screen after covering the dead person with a bed sheet. 2. Here are processes of putting on a shroud. After the day of death, first of all, you must untie the string to control rightly a corpse, take off the clothes, and give a dead man a bath. You trim the dead person's fingernails and toenails, put them in O-nang, then put his hands and feet in five pouches, finally put feet in korean socks and wrap with Ak-su. You put a underwear in a overwear in order to put on the clothes easily, and then put on an upper garments after putting on trousers. And put on Sb-sin After you wash the dead person's face and his hair, you put gems and raw rice in his mouth, wrap head with cotton fabrics, and put hairs into five pouches, then put on a headgear which is filled with five pouches. 3. You tie up with hem cloth the dead person dressed a shroud after wrapping with Dae-ryum-km and So-ryumkm. 4. After you encoffin the dead person, you weave coffin strings with cotton fabrics in order to lift up the coffin easily, and lay down a red fabrics having white letters about the dead person's name or social position onto the coffin, then cover the coffin with a coffin cover : finally you leave the coffin at the former place and set up screen.

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