• 산업공학
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• 제23권4호
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• pp.319-326
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• 2010

The SMB supercomputing service provides a supercomputing infrastructure for Small and Medium-sized Business (SMB) to enhance the efficiency of product development activity. In this study, the economic value of SMB supercomputing service is presented. The economic value of service is comprised of a direct and an indirect economic value. A direct economic value was estimated based on the result of user survey on service effectiveness. The input-output analysis method was adopted to estimate an indirect economic value induced from a direct economic value. The future economic value based on the result of user demand survey is also presented. As a result, the annual and future economic value of service were estimated about 55,215 million won and 323,928 million won, respectively.

• 한국의류산업학회지
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• 제13권3호
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• pp.364-372
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• 2011

The primary purposes of this study were to classify consumer's type according to narcissistic orientation of consumer and then to reveal consumer's perception differences on consumption value of apparel products and cosmetics subject to the types. Data were collected from 194 female college students in Ulsan. It was analyzed by frequency analysis, factor analysis, cluster analysis and MANOVA, ANOVA using SPSS Win 12.0. The results were as follows: First, consumer's types classified according to narcissistic orientation were non-narcissist, high-narcissist, leadership and self-absorption. Second, in the consumption value of apparel products case, there were significant differences in effective value, symbolic value and sensitive value among the types. Third, in the consumption value of cosmetics case, there were significant differences in sensitive value and effective value among the types.

• 한국의류산업학회지
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• 제16권6호
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• pp.897-907
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• 2014

The purposes of this study are to classify consumption values and to examine the effects of consumption values on appearance management behaviors. Questionnaires data was obtained through adults over 20 years old of age (N=478) in Gyeonggi-do, Daegu and Kyungpook regions. Descriptive statistics, factor analysis, multiple regression analysis, t-test and ANOVA were applied. The results of this study are as follows. First, consumption values are composed of three factors such as differential value, material value and practical value. Appearance management behaviors are identified such as surgery/skin care, clothing care, weight training and hair care. The weight training in appearance management behaviors is the most preferred behavior. Second, the results of regression analysis are like as follows: The effects of consumption on plastic surgery/skin care are explained by the differential value, material value and practical value(-). On weight training and hair care, the differential value and material value have positively significant effects. The differential value has significant effects on all over appearance management behaviors. Third, there are signigicant differences in consumption values and appearance management behaviors according to demographic variables. The single, females in 20s and 30s with higher monthly income and payment have higher differential value and lower practical value. The single and female in 20s and 30s were more involved in appearance management behavior.

• 경영과정보연구
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• 제17권
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• pp.1-24
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• 2005

The purpose of this study is to figure out the effects of advertisements (functional value, sentimental value, self-expressing value) depending on the gender in regard of the attitude towards the advertisement, brand attitude, purchase intention, and the characteristic and quality of the product. From the study on the university students, there was a meaningful interaction among the independent variables in regard of attitude towards advertisement, brand attitude, purchase intention, and characteristic of the product in the four dependent measurements used for the index of advertisement effects. In terms of the attitude towards advertisements, brand attitude, purchase intention, and the characteristic of the product according to the gender and value suggestion, functional convenience was more influential for men compared to the sentimental convenience and self-expressing value. On the other hand, self-expressing value was more influential for women in terms of the advertisement effect and the characteristic of the product. The main effects depending on the gender were common in four dependent values such as attitude towards advertisement, brand attitude, purchase intention and characteristic of the product, and the average of all values was higher from women. Thereby, it can be said that women show more positive advertisement effects in terms of attitude and purchase than men. The main effects on the value suggestion were meaningfully indicated in advertisement attitude, brand attitude, and characteristic of the product except the purchase intention. Also, the functional and self-expressing value made better advertisement effect, while the sentimental value showed a comparatively lower advertisement effect. In terms of the sentimental value, a comparatively low advertisement effect was shown statistically compared to the functional and self-expressing value in all dependent values, but there was no big difference depending on the gender. That is, in terms of the sentimental value, a separate value suggesting advertisement can be more influential when it is combined with the functional value for men, and for women if it is combined with self-expressing value.

• 한국의상디자인학회지
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• 제14권3호
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• pp.111-122
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• 2012

This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

• 산업경영시스템학회지
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• 제40권4호
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• pp.1-9
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• 2017

Companies must capture value for sustainable growth. Capturing value is a critical task for companies, particularly when operating own businesses and organizations or starting new business. The business strategy of many companies focuses on capturing the maximum value from customers and other stakeholders. Even though a wide range of studies on value creation and appropriation has been conducted in the strategic management field, most of studies are still conceptual and theoretical. Thus more empirical studies are required to suggest future-oriented value strategy. This study reveals the value creation and appropriation elements in the aviation industry of Korea. The purpose of this study is to understand the trend of value creation and appropriation in the industry. In addition, the relationship between the elements and firm's performance are tested. The firm's performance is defined by that past and future point of views. The sample were collected from Korean Air and Asiana Air. The empirical test shows that the elements of value creation-appropriation have significant impact on firm's performance. Further, the element of value appropriation to customer has a positive impact both on firm's past and future performance. Our results show that investors acknowledge a value-based strategy as a sign of stock valuation. The results of this test correspond with the earlier one, showing that maximizing customers value rather than shareholder value does deliver impressive returns. The finding suggest that companies need to change their strategy to efficiently manage performance. With the test results, we propose a value-based strategy to maximize firm's future financial and stock performance.

• 경영과정보연구
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• 제30권4호
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• pp.73-92
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• 2011

명품브랜드의 대중화는 소비자가 명품브랜드를 이용하는 방식과 소비하는 목적과 동기가 다양해진다는 것을 의미한다. 명품브랜드 시장을 보다 잘 이해하기 위해서는 차별화된 다양한 접근법이 필요하다. 본 연구는 명품 브랜드의 가치와 브랜드 선호도간 관계에서 조절초점 조절효과를 검토하는데 목적이 있다. 명품 브랜드에 대한 지각된 가치는 소비자의 조절초점성향에 따라 브랜드 태도에 미치는 영향에 차이가 있는지를 분석하였다. 분석결과, 품질가치와 경제적 가치는 향상초점 소비자집단보다 예방초점 소비자 집단에서 더 높게 나타난 반면에 심리적 가치는 예방초점 소비자 집단보다 향상초점 소비자집단에서 높게 나타났다. 또한, 향상초점 소비자일수록 과시적 가치와 감정적 가치가 명품브랜드 태도에 더 큰 영향을 미치는 반면, 예방초점 소비자일수록 품질가치와 경제적 가치를 더 중시하는 것으로 나타났다.

• 한국항행학회논문지
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• 제15권1호
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• pp.104-111
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• 2011

본 연구는 기술혁신에 관한 산업유형별 연구개발투자와 실물옵션가치, 기업가치와 시장가치를 사후적(ex post) 측면에서 실증 분석하여 기계소재 산업의 연구개발투자에 따른 개별 산업의 실물옵션가치, 기업가치 및 시장가치에 미치는 영향을 계량적 성과로서 살펴보고자 하였으며 분석 결과 연구개발투자에 따른 실물옵션법에 의해 도출된 기업가치의 평가가 시장가치를 잘 반영하고 밀접한 상관관계를 보이고 있으며 일반적으로 기업의 성장 동력으로 연구개발투자가 시장가치에 미치는 영향이 크다는 기존 이론과 일치하는 실증분석 결과를 도출하였다.

• 한국의류학회지
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• 제29권1호
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• pp.103-113
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• 2005

This study was intended to examine factor structure of value and clothing behavior and the effects of value on clothing behavior, to investigate clothing behavior and clothing purchasing behavior of the groups segmented by the value factors and the difference of those between male group and female group and to provide useful information for establishment of marketing strategies. The subjects were 575 university students. A total of 575 questionnaires was analyzed with factor analysis, cluster analysis, ANOVA, Duncan's multiple range test, ${\chi}^2-test$, regression analysis, and correlation analysis. The results were as follows: 1. Value was composed of 2 factors: personal orientation value and social orientation value. Clothing behavior were composed of 9 factors: interest, fashion, statue symbol, individuality, psychological dependence, comfort, aesthetic sense, economical efficiency, and social approval. 2. Clothing behavior and clothing purchasing behavior were significantly different among 3 groups segmented by 2 value factors. 3. The effects of value on clothing behavior was significantly different. 4. The effects of value on clothing behavior, clothing behavior and clothing purchasing behavior between male group and female group were different.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2007년도 춘계학술대회
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• pp.114-121
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• 2007

In the existing ISP methods, the important' role of enterprise value is usually ignored or not recognized in the information systems planning (ISP). Besides, in some ISP methods, there is a connotative precondition that the main body of value is always the enterprise stakeholder. Thus, in ISP, the enterprise stakeholders‘ value has been recognized while the value of other main bodies has been neglected, which has resulted in boycott and other problems in normalization construction. Based on the existing ISP analysis frame and ways, this article analyzes the enterprise fundamental principle of enterprise value acting on ISP and defines the formation of enterprise value. On the basis of Keeney's analysis way of value focused thinking for decision-making, we induct the factors of enterprise value into the ISP method and set forth such an ISP process: (1) identify the aggregation of enterprise value; (2) conform the objective structure of enterprise levels; (3) determine the appraisal standard for enterprise fundamental objectives; (4) determine the basic structure for information systems ; (5) confirm the data requirements for information systems; (6) give appraisal and comment.