• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.260-286
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• 2024

This study investigates consumer experiences and word-of-mouth (WOM) intentions in luxury brand pop-up stores, including standalone and department store setups. Grounded in experience economy theory, this study examines the experiential elements based on the types of pop-up stores and the relationships among consumer experience, pop-up store image, and WOM intentions for each type. Data were collected from 300 visitors to luxury brand pop-up stores between January and July 2023 and analyzed using Smart PLS 4.0. The findings reveal several key insights. First, standalone pop-up stores offer educational and escapist experiences, while pop-ups within department stores have a single identified factor of consumer experience. Second, regardless of the store type, luxury pop-up store experiences significantly influence pop-up image perceptions. Third, luxury pop-up store image drives WOM intentions for both standalone and department store pop-ups. Notably, the unique image significantly impacts solely department store pop-ups and does not influence standalone pop-ups. Moreover, image perceptions in both pop-up store types do not significantly affect brand WOM intentions. Finally, WOM intentions for pop-up stores significantly influence WOM intentions for brands. This study contributes to the theoretical understanding of consumer experiences in luxury pop-up stores, providing practical insights for stakeholders in the luxury brand industry to enhance pop-up store image perceptions and WOM intentions.

• Journal of Fashion Business
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• v.14 no.2
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• pp.81-94
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• 2010

The online shopping environment has radically changed consumer shopping behavior. Without the actual physical shopping experience in a brick-and-mortar store, consumers make purchasing decisions over the Internet. They make an effort to obtain product information not only from online merchants, but also from previous purchasers in order to make an informed decision. Accordingly, customer comments are expected to have a significant impact on decisions to purchase goods and services online. This paper focuses on one type of electronic word-of-mouth, the online consumer review. It derives several motivations why customers post product reviews on shopping mall sites. Customer motives were identified through an in depth one-on-one interview with twenty female respondents conducted twice from June $17^{th}$ to September $11^{th}$, 2009. The interviews lasted between 40 and 60 minutes. The results showed that consumers write product reviews based on six motivations: to receive a reward or remuneration for writing a product review, to share information with other customers, to improve the quality of goods and services, to reduce customer dissatisfaction, to recommend products and services, and to derive pleasure.

• Annual Conference on Human and Language Technology
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• 1995.10a
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• pp.211-214
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• 1995

At what level of orthographic representation is phonology linked in thelexicon? Is it at the whole word level, the syllable level, letter level, etc? This question can be addressed by comparing the two scripts used in Korean, logographic Hanmoon and alphabetic/syllabic Hangul, on a task where judgements must be made about the phonology of a visually presented word. Four experiments are reported using a "homophone decision task" and manipulating the sub-lexical relationship between orthography and phonology in Hanmoon and Hangul, and the lexical status of the stimuli. Hangul words showed a much higher error rate in judging whether there was another word identically pronounced than both Hangul nonwords and Hanmoon words. It is concluded that the relationship between orthography and phonology in the lexicon differs according tn the type of script owing to the availability of sub-lexical information: the process of making a homophone derision is based on a spread of activation exclusively among lexical entries, from orthography to phonology and vice versa (called "Orthography-Phonology-Orthography Rebound" or "OPO Rebound"). The results are explained within the mulitilevel interactive activation model with orthographic units linked to phonological units at each level.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.11a
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• pp.306-309
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• 2017

소프트웨어의 보안에 대한 중요성이 점차 높아짐에 따라, 소스코드 기반의 소프트웨어의 보안약점 분석 기법에서 더 나아가 소스 코드가 존재하지 않는 바이너리 파일을 대상으로 분석을 수행하는 연구가 진행되고 있다. 왜냐하면 소프트웨어 개발의 복잡성 증가에 따른 서드파티 라이브러리 활용과 레거시 코드의 관리 부재, 임베디드 소프트웨어의 특성 등으로 인해 소스 코드가 존재하지 않는 바이너리 코드의 사용이 늘어나고 있기 때문이다. 따라서 최근 바이너리 코드에 내제된 보안약점을 분석하기 위해서 중간코드를 이용하여 정적분석을 수행하는 다양한 연구가 진행되고 있다. 중간언어를 사용함으로 실행환경에 따라 달라지는 바이너리 코드가 중간언어로만 변환이 된다면 동일한 형태의 보안약점 분석기술을 통해 효과적인 수행이 가능하다. 본 논문에서는 이러한 바이너리 코드로부터 중간언어로 변환시 컴파일 과정에서 상실된 복합 자료형을 재구성하기 위해 Word2vec 딥러닝 기법을 이용한 추론기법을 제안한다.

• Korean Journal of Cognitive Science
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• v.2 no.2
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• pp.487-513
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• 1990

The present paper reviews experimental finding such as kanji stroop effect, kana superiority effect in naming task, kanji superiority effect in lexical devision task, and the different pattern of facilitatory priming effect in repetition priming task. Most of the experimental findings indicate that kana script and kanji script are processed independently and modularly. These indications are also consistent with the basic observations on Japanese dyslexics. A connectionist model named JIA(Japanese Interactive Activation)is proposed which is a revision of interactive activation model proposed by McClelland & Rumelhart(1981). The differences between the two models are as follows. Firstly, JIA has a kana module and kanji module at letter level. Secondly, JIA adopts script-specific interconnections between letter-level nodes and word-level nodes:word nodes receive larger activation from the script consistent letter-level nodes. JIA successfully explains all the experimental findings and many cases of Japanese dyslexia. A computer program which simulates JIA model was written and run.

• Human Ecology Research
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• v.58 no.3
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• pp.429-445
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• 2020

This study developed and validated a 'Parent-child Lexical Interaction Scale for Preschoolers (PLIS-P)'. First, we developed the preliminary scale with 7 factors after reviewing previous literature related to vocabulary and literacy instruction for young children and reflected on feedback from child studies experts and mothers with young children. Subsequently, to validate the scale, the online survey was conducted on mothers with 5-to 6-year-old children who live in Seoul, Gyeonggi, Incheon, Gyeongsang, Chungcheong, Jeolla, Gangwon, and Jeju. Responses from 309 mothers were used to conduct exploratory and confirmatory factor analysis and correlation analysis. The results were as follows. First, the result of exploratory analysis showed that the model with 7 factors was satisfactory: (1) vocabulary exposure, (2) word elaboration, (3) scaffolding, (4) play activity, (5) conventional instruction, (6) word type awareness instruction, (7) word morphology instruction. Second, confirmatory factor analysis confirmed the good fit of the model. Third, the concurrent validity was confirmed by correlation analysis using EC-HOME. Last, the internal consistency reliability of each factor of PLIS-P was also confirmed. This study developed both a theoretical framework of parent-child lexical interaction and a Parent-child Lexical Interaction Scale for Preschoolers. This scale can be used by parents, practitioners, and researchers to acquire knowledge about interaction related to words between Korean parents and young children.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.1
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• pp.27-38
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• 2013

Word-of-mouth (WOM) communication (traditionally important in consumption) is expanding its influence into cyber space and is playing an important role in online shopping. Consumers who use online shopping might not readily make purchasing decisions due to information overload, lack of accurate product recognition, and the distrust of commercial information. Subsequently, people use WOM communication for a mutual interchange with others who share common concerns, interests, and purposes. This study examines the consumer characteristics, perceived risk on online shopping and benefits of online shopping according to WOM behavior that may significantly affect consumer actions. Factor analysis, t-test, one-way ANOVA, cluster analysis, and Chi-square analysis were used for statistical analysis to identify the differences in consumer characteristics. Online WOM behavior consumers purchased more various items than offline WOM behavior consumers; however, the most influential purchasing factor was price regardless of WOM behavior. Offline WOM behavior consumers have shown higher perceived online shopping risks and benefits.

• Phonetics and Speech Sciences
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• v.12 no.4
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• pp.19-25
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• 2020

This study examined thirty-one Korean students' pronunciation of an English passage using a speech recognition application, Speechnotes, and two Canadian raters' evaluations of their speech according to the International English Language Testing System (IELTS) band criteria to assess the possibility of using the application as a teaching aid for pronunciation education. The results showed that the grand average percentage of correctly recognized words was 77.7%. From the moderate recognition rate, the pronunciation level of the participants was construed as intermediate and higher. The recognition rate varied depending on the composition of the content words and the function words in each given sentence. Frequency counts of unrecognized words by group level and word type revealed the typical pronunciation problems of the participants, including fricatives and nasals. The IELTS bands chosen by the two native raters for the rainbow passage had a moderately high correlation with each other. A moderate correlation was reported between the number of correctly recognized content words and the raters' bands, while an almost a negligible correlation was found between the function words and the raters' bands. From these results, the author concludes that the speech recognition application could constitute a partial aid for diagnosing each individual's or the group's pronunciation problems, but further studies are still needed to match human raters.

• Culinary science and hospitality research
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• v.23 no.8
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• pp.173-183
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• 2017

The purpose of this study is to investigate the causal relationship between new brand awareness and new brand awareness according to type of restaurant menu purchase information. This study will provide basic research data on viral marketing strategy through online marketing of restaurant companies. The purpose of this study is to investigate the effect of information obtained through blog information and SNS advertisement on word effect (information acceptance and information transfer) and to investigate the effect of word of mouth effect on consumers' purchase intention. A total of 206 samples were used for this analysis and regression analysis was performed using SPSS 18.0. The results of the study are as follows. First, experience type, timely relevance and consensus among the characteristics of blog information affect information acceptance. Experience, and accuracy are affecting information delivery. Second, information discomfort among the characteristics of SNS advertising information influences the acceptance of information. Information, entertainment and trust are affecting information dissemination. Third, information acceptance and information diffusion affect purchase intention.

• Phonetics and Speech Sciences
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• v.13 no.3
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• pp.65-70
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• 2021

This paper proposes a method for designing a large recording script for open domain English speech synthesis. For read-aloud style text, 12 domains and 294 sub-domains were designed using text contained in five different news media publications. For conversational style text, 4 domains and 36 sub-domains were designed using movie subtitles. The final script consists of 43,013 sentences, 27,085 read-aloud style sentences, and 15,928 conversational style sentences, consisting of 549,683 tokens and 38,356 types. The completed script is analyzed using four criteria: word coverage (type coverage and token coverage), high-frequency vocabulary coverage, phonetic coverage (diphone coverage and triphone coverage), and readability. The type coverage of our script reaches 36.86% despite its low token coverage of 2.97%. The high-frequency vocabulary coverage of the script is 73.82%, and the diphone coverage and triphone coverage of the whole script is 86.70% and 38.92%, respectively. The average readability of whole sentences is 9.03. The results of analysis show that the proposed method is effective in producing a large recording script for English speech synthesis, demonstrating good coverage in terms of unique words, high-frequency vocabulary, phonetic units, and readability.