• 제목/요약/키워드: women in 60s

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서비스품질과 쇼핑가치가 소비자 만족 및 재구매의도에 미치는 영향 - 50, 60대 여성 소비자를 중심으로 - (Impacts of Service Quality and Shopping Value on Consumers' Satisfaction for Women in their 50's and 60's)

  • 박은주;강은미
    • 대한가정학회지
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    • 제43권10호
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    • pp.115-124
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    • 2005
  • The purposes of this study were, 1) to examine the conceptual structure of shopping value and service quality as perceived by women in their 50's and 60's, and 2) to investigate the effects of shopping value and service quality on consumer satisfaction of these women. The results mal provide insights related to the silver market in South Korea. Data were obtained for 286 women in their 50's and 60's living in metropolitan areas in South Korea, and analyzed using factor analysis, Cronbach's alpha, and regression. The results showed that service quality was composed of Facilities Service, Product Service, Salespersons' Service and Policy Service. Shopping values perceived by elderly consumers consisted of two factors: Hedonic Shopping Value, and Utility Shopping Value. Elderly consumers perceived Hedonic Value by Salespersons' Service and Utility Value by Policy Service. Salespersons' Service of a store was the most important variable for elderly consumers' satisfaction. The finding suggest that a store's Salespersons' Service is important in predicting elderlv corlsumers' purchase behavior, and they give insight into the development of strategies to be utilized in promotion planning. Implications and drawn for the information useful to consumer behavior researchers and retailers of the silver market.

한국 중년기와 노년기 여성의 상반신 체형 분류에 관한 연구 (The upper body type classification of middle-aged and elderly Korean women)

  • 이수연;천종숙
    • 복식문화연구
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    • 제23권3호
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    • pp.512-522
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    • 2015
  • The aim of this study was to investigate the change in women's somatotype with aging. The subjects were 1,123 women aged 40~69. Their anthropometric data were from the 6th Size Korea. The data were analyzed by factor analysis and cluster analysis. Seven factors were extracted: body mass, body length, back shoulder, arm length factor, front interscye factor, body rise factor, and shoulder angle. The upper body types of middle-aged and elderly women were classified into five types: skinny, short stout body type with forward posture, composite, tall & full body type, and short & skinny. The skinny and composite body type appeared more often than the short stout body type in the early 40s of Korean women. Starting in the mid-50s, composite body type was less often found. However, the number of women with short stout body type increased. In the 60s, the number of women with short stout and tall & full body types decreased. These results reveal that the body types of middle-aged and elderly women changed with some pattern with aging. And women in their early 40s, mid-50s, and 60s women had different body shapes and postures.

뉴실버 여성을 위한 브래지어 착용실태 및 선호도 조사 (The Actual Wearing Conditions and Preferences for New Silver Women's Brassiere)

  • 박자영;장정아
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.635-644
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    • 2014
  • This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.

비만 성인 여성의 토르소 신체 치수 및 체형 분석 (A study on the torso body size and body shape classification of obese adult women)

  • 손재민;김동은
    • 복식문화연구
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    • 제25권5호
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    • pp.561-576
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    • 2017
  • The purpose of this study was to classify the upper torso body types of obese Korean adult women using the 7th Korea National Anthropometric Study data and compare the body type differences according to three age groups: 20s~30s, 40s~50s, and 60s. A total of 548 adult women whose BMI was in the obese range of 25 or higher and whose age ranged from 20s to 60s were selected from the anthropometric database. Twenty-nine body measurements related to torso and arm areas important for torso and sleeve pattern development were chosen. Five drop values by differences between bust, waist, and hip circumferences were also chosen for analysis. The number of obese women increased with age. The results revealed seven factors according to the factor analysis and three obese body types based on the cluster analysis. Body type 1 (47.3% of obese women) was characterized by narrow shoulders, a small or medium torso, and a straight waist. Body type 2 (42.4% of obese women) was characterized by a defined waist and a larger lower torso than upper torso. Body type 3 (10.3% of obese women), the largest obese body type among the three types, was characterized by a large bust, large abdomen area, and long upper torso. Women in their 20s to 30s were most likely to have body type 2, women in their 40s to 50s were evenly distributed between body types 2 and 3, and women in their 60s were most likely to have body type 1.

중국 조선족 성인 여성 신체 계측치 연구 -20대, 40대, 60대를 중심으로- (A Study on the Body Measurements of Korean Female Adults Resident in China -With the Focus on their 20's, 40's, and 60's-)

  • 임순;석혜정
    • 한국의류학회지
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    • 제29권9_10호
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    • pp.1241-1252
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    • 2005
  • This study tried to compare and analyze the body measurements of female adults in China by various age groups. As for the study method, direct and anthropometric measurements were used on the 357 female subjects living in Yenbien and Harbin, China, consisting of 122 women in their 20's, 114 women in their 40's, and 121 women in their 60's. The results were as follows: 1. The comparison of major body measurements between Korean Chinese and Korean in land indicated that the former were shorter and plumper than the latter. Those groups in their 60's did not show any significant difference in height related measurements and revealed less differences in body measurements comparing to other age groups. 2 The comparison of Chinese anthropometric measurements among age groups of Korean Chinese indicated that, higher the age, shorter the height measurements, the leg length shorter, the upper-half body length longer, and the chest drooping due to the breast descent. 3. The comparison of indirect measurements among age groups of Koreans Chinese indicated that those in their 60's showed many items of big discrepancies in comparison with those in their 20's or 40's, with wide gap in discrepancies, thus resulting in large differences among individuals.

사이즈코리아 3D 형상을 이용한 60대 여성 가상모델 제작 (Virtual model production of women in their 60s using Size Korea 3D data)

  • 이정란;박정아
    • 복식문화연구
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    • 제32권4호
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    • pp.468-480
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    • 2024
  • The purpose of this study is to produce virtual models of women aged in their 60s and to implement the virtual clothing with jackets. We referred to 3D images of standard and obese body types from the 8th Size Korea and attempted to create avatars based on their images through the various trials. Final virtual models were made to reflect the appearance of women in their 60s. For the standard body type, a 3D image with average body measurements was selected. Based on numerous trials aimed at turning her image into an avatar, the auto-converted avatar on CLO 3D was slimmer than the woman in the original image, and hence it was not suitable for the virtual model. After blending, we converted the image into an uneditable avatar for which only the joint points could be moved, thereby creating an avatar that was identical to the original image. We also selected an image of an obese woman with a "beer bottle" body shape from the 8th Size Korea. We created an avatar that resembled her shape by also converting it into an uneditable avatar for which only joint points could be moved. To use these avatars in virtual clothing, we removed masks of avatars and made faces, hair styles, and skin tones representing women in their 60s. The moderately-sized classic jackets were smooth on both virtual models and fitted satisfactorily. This study demonstrated the applicability of virtual model production of various body types or ages in special clothing studies.

60-70대 여성노인의 외모관심도, 미용성형에 대한 태도, 자아존중감 및 삶의 질 (Appearance concern, attitude toward cosmetic surgery, self-esteem, and quality of life in women of the 60s and 70s)

  • 이영희;고성희;윤옥종
    • 디지털융복합연구
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    • 제16권8호
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    • pp.401-411
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    • 2018
  • 본 연구는 여성노인의 외모관심도, 미용성형에 대한 태도, 자아존중감 및 삶의 질 정도를 파악하고, 삶의 질에 영향을 미치는 요인을 파악하고자 하였다. G시 여성노인 162명을 대상으로 구조화된 설문지를 이용하여 자료를 수집하였으며 기술통계, ${\chi}^2-test$, t-test, ANOVA, Pearson correlation coefficient 및 다중회귀분석으로 분석하였다. 대상자의 외모관심도, 미용성형에 대한 태도, 자아존중감은 60대군과 70대군에서 통계적으로 유의한 차이는 없었다. 삶의 질은 60대군과 70대군이 통계적으로 유의한 차이가 있었으며, 삶의 질에 영향을 미치는 요인은 60대군에서는 자아존중감, 지각된 건강상태로 나타났으며 39.1%의 설명력이 있었다. 70대군인 경우 자아존중감, 교육수준이었으며 41.7%의 설명력이 있었다. 이는 여성노인의 외모에 대한 관심을 포함하여 노화 준비교육 및 삶의 질을 향상시키기 위한 프로그램 개발 시 고려해야 할 함의를 제시한다.

한국인(韓國人) 남(男).여(女) 50-60대(代)의 사상체질별(四象體質別) 안면형태(顔面形態)에 관(關)한 표준화(標準化) 연구(硏究) (Morphological standardization research of head and face on the 50's and 60's in Korean according to Sasang Constitution)

  • 이수경;이의주;고병희;송일병;윤종현
    • 사상체질의학회지
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    • 제12권2호
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    • pp.123-131
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    • 2000
  • 1. Background and Purpose The faces of human being change as they grow older. Therefore, we must consider the changes of the face when we diagnosed the Sasang Constitution of men through the analysis of facial appearance. As a study of all the standardization researches about the morphology of face, I carried out this study about the 50's and 60's of Korean men and women according to Sasang Constitution. 2. Objectives The object of this study is selected from the patients who were already diagnosed Sasang Constitutions at the department of Sasang Constitutional Medicine in Kyunghee Oriental Medical Center. The number of the patients were 74 men and 73 women in 50's and 60's. The number of general age group were 182 men and 180 who were also diagnosed Sasang Constitutions at the department of Sasang Constitutional Medicine at the same period. 3. Method I took the photographs of front view and lateral view of the objectives by digital camera and obtained the 200 measure through the facial measurement program. I compared the measure of 50's and 60's by three constitutional groups and I also compared the measure between 50's to 60's and all ages by three constitutional groups. 4. Results In men group, the measures which made differences by each constitutional groups were 17, and they were 6 in 50's and 60's. In women group, the measures which made differences by each constitutional groups were 52, and they were 33 in 50's and 60's 5. Conclusion (1) In the men group of 50's and 60's, Taeumin showed wide bigonial breadth, Soyangin showed long brow and Soumin showed big eyes. (2) In the women group of 50's and 60's, Taeumin showed the longest level of facial length, width and metopion head length, Soyangin showed metopion head length was long and the nose was also long, Soumin showed the ratio of brow in the face didn't make any difference with other constitutions and the metopion head length was short. (3) The measures which made differences were more in the all ages than in the 50's and 60's. It means that the differences decrease as they grow older, especially in 50's and 60's.

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Study on Emotional Words and Favorableness Associated with the Faces of Women in Their 60s

  • Kim, Ae Kyung;Oh, Yun Kyoung
    • 한국의류산업학회지
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    • 제16권6호
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    • pp.995-1000
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    • 2014
  • This study, using the free language association method, examined the characteristics of emotional words of respondents who were exposed to facial photos of women in 60s, and favorableness and favorable styles of them. To analyze mood characteristics on the faces, they were divided into positive mood words and negative mood words. Following previous researches, they were divided into introversion, extraversion, and ambiversion. It was found that the proportion of positive emotional words respondents used was 37%, and that of negative ones was 63%, demonstrating that respondents are more likely than not to get the negative impressions from the faces of their contemporaries. The characteristics of the words consists of 38% introversion, 47% extraversion, and 14% ambiversion. And, respondents used the words like 'beautiful' and 'good-looking' to the stimuli to which they felt favorable, and 'ill-tempered' and 'stubborn' to the stimuli to which they felt unfavorable. Third, the most favorable style to both male and female respondents in 60s were sentimental and good-mannered. They generally favor women who are soft and caring, and dislike talkative, snobbish, and thick make-up women. The analysis results in this paper may help image making and personal relations. Further study needs to expand the survey area to ensure more significant influence on the social life and interpersonal relationship of senior citizens.

50~60대 여성의 체간부 체형분석 (Analysis on Torso Shapes of Women in 50s and 60s)

  • 김효숙;이소영;김지민;이준혁
    • 한국의류학회지
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    • 제36권3호
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    • pp.311-323
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    • 2012
  • This study establishes the initial data to develop a well-fitted underwear pattern by categorizing and analyzing torso types based on body measurements of women in their 50s and 60s. The results are as follows: First, the statistical assessment on the body measurements showed meaningful differences among age groups in twenty seven items (except for bust breadth, hip width armscye depth, hip depth, neck base circumference, armscye circumference, chest circumference, hip circumference, bishoulder length, shoulder length, front interscye, back interscye, weight and inclined angle of left shoulder). Women in their early 50s and late 60s (respectively) showed the highest values in height and depth. Second, there are five body factors according to the results of the factor analysis: Factor 1 (circumference, width, and depth of upper body measurements) - the degree of body depth and obesity, Factor 2 (height and vertical length) - The vertical torso length, Factor 3 - the size of shoulder, Factor 4 - the vertical upper body length, and Factor 5 - the size of shoulder angle. Third, the results of the cluster analysis showed that there are four distinctive body types. The largest number of the study subjects was related to Type 3 (30.69%), followed by Type 2 (26.78%), Type 1 (25.84%), and Type 4 (16.69%), respectively. For distribution of age groups by body type, Type 3 was the most common among the 60s group while Type 2 appeared most frequently among the 50s.