• 복식
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• 제64권8호
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• pp.1-19
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• 2014

The purpose of this study is to do an in-depth examination of Korean women in their 30's on the characteristics of their online fashion shopping, clothes-wearing, and presentation. In-depth interview and quantitative analysis were conducted as study methods. Results of this in-depth analysis showed that the factor with the most significant influence in their lifestyle was "childbirth." Childbirth was a major factor during fashion shopping and clothes-wearing. Also the results showed that the reason they used online shopping was for convenience, efficiency, rationality, pursuit of information, variety, and hedonism. In particular, women in their 30's had a higher motivation for efficiency and rationality compared to those in their 20's, and of those women, married working women showed the highest preference for fashion soho malls. Meanwhile, full-time homemakers, who pursued rationality, used open markets to search for fashion items based on price. Furthermore, the factors that women in their 30's considered during online shopping were price, design, purpose or situation for wearing the clothing, respectively. Compared to the women in their 20's, they emphasized recommendation, product properties, credibility, economy more than women in their 20's. Factors such as marriage and childbirth were more influential than occupation. Meanwhile, the factors that women in their 30's considered for wearing and presentation were time, place, and occasion(TPO), which all showed high importance in in-depth interview and quantitative analysis. Other factors were 'suitable image to self' and 'covering up body figure.'

• 복식문화연구
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• 제23권2호
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• pp.326-336
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• 2015

The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.

• 한국의류학회지
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• 제45권6호
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• pp.986-1003
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• 2021

This study was conducted to develop a basic pants pattern reflecting the average body shape of Chinese women in their 20s by using a virtual fitting method. A formula for the research pattern was derived by applying the measured value based on the drafting method of existing patterns. The final pattern was presented through two actual fitting processes. The suitability of the final pattern was then verified through a functional evaluation and an appearance evaluation based on an actual fitting and a virtual fitting. As a result of the evaluations, the final pattern reflected the body shape of Chinese women in their 20s and was evaluated as a higher quality pattern compared to existing patterns. The final pattern was based on the omphalion waist circumference. Ease amounts were set to be the omphalion waist circumference + 1.0 cm, hip circumference + 2.0 cm, and the pants length was set to 94 cm.

• 복식문화연구
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• 제25권5호
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• pp.561-576
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• 2017

The purpose of this study was to classify the upper torso body types of obese Korean adult women using the 7th Korea National Anthropometric Study data and compare the body type differences according to three age groups: 20s~30s, 40s~50s, and 60s. A total of 548 adult women whose BMI was in the obese range of 25 or higher and whose age ranged from 20s to 60s were selected from the anthropometric database. Twenty-nine body measurements related to torso and arm areas important for torso and sleeve pattern development were chosen. Five drop values by differences between bust, waist, and hip circumferences were also chosen for analysis. The number of obese women increased with age. The results revealed seven factors according to the factor analysis and three obese body types based on the cluster analysis. Body type 1 (47.3% of obese women) was characterized by narrow shoulders, a small or medium torso, and a straight waist. Body type 2 (42.4% of obese women) was characterized by a defined waist and a larger lower torso than upper torso. Body type 3 (10.3% of obese women), the largest obese body type among the three types, was characterized by a large bust, large abdomen area, and long upper torso. Women in their 20s to 30s were most likely to have body type 2, women in their 40s to 50s were evenly distributed between body types 2 and 3, and women in their 60s were most likely to have body type 1.

• 복식문화연구
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• 제32권3호
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• pp.364-380
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• 2024

This study aimed to identify changes in upper body measurements and body shape types among women over a 10-year period based on data from the 6th and 8th Size Korea Anthropometric Surveys. The study used regression analysis to explore the relationship between various dimensions, enabling the prediction of different upper body dimensions based on height and waist circumference. The sample consisted of 1,179 women in their 20s who participated in the 6th (2010) and 8th (2020) Size Korea Anthropometric Surveys, with 33 items analyzed. Initially, most items, except those related to height, exhibited larger values in the 8th Survey than in the 6th, suggesting a general increase in the upper body dimensions of females in their 20s over the 10-year period. Subsequent factor analysis revealed three factors crucial for determining the upper body shape of women in this age group. The body shapes were then categorized into four distinct clusters. Regression analysis indicated that both waist circumference and height significantly influence most of the measured items, with waist circumference having a more substantial impact in most models. Through this research, we aim to provide foundational data that reflects the evolving upper body shapes of women in their 20s to enhance clothing production and improve the sizing system.

• 패션비즈니스
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• 제13권2호
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• pp.17-29
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• 2009

Due to rapid economic growth and accelerated urbanization, numerous cities in China have been turning into huge consumption markets almost simultaneously, and thus, the Chinese apparel markets being globalized are most vigorous in the world, attracting attention from the world apparel industries. If the Korean apparel businesses should develop the products befitting the conditions of the Chinese apparel markets and reflecting her consumers' fashion trends and needs, their apparels would be satisfactory enough to Chinese consumers, being competitive in the Chinese markets. In this sense, today's Chinese apparel markets may well provide the Korean apparel businesses with both crisis and opportunity. As one of the methods to enhance Chinese consumers' satisfaction with the Korean apparels, the Korean apparel businesses should consider seriously about the apparel fitting or a factor determining apparel silhouettes and sense of wearing. Since Chinese consumers differ widely in terms of body types and measurements depending on regions due to the vast territory, differentiation of the apparel fitting is more important than any other single factor, and thus, correct information about apparel fitting may well be directly related with manufacturing of excellent apparels. The purpose of this study is to comparatively analyze the upper body measurements and types of the Chinese and Korean women in their 20's to provide the Korean apparel business engaged in Chinese markets with some basic data about apparel fitting conducive to their development of effective apparel commodities. For this purpose, Chinese women in their 20's living in China's two major cities leading China's women's apparel markets were sampled.

• 복식문화연구
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• 제12권4호
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• pp.638-647
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• 2004

This study surveyed some general fit problem of the ready-to-wear slacks of women in 20＇s. A questionnaire survey was administered to 80 women in 20＇s. 14 body dimensions were measured fer 53 women among the subjects who participated in this survey. Their anthropometric data were analyzed and the difference between actual and perceived body shape was compared. The results of this study showed that the subjects experienced poor slacks fit at thigh, crotch, and hip areas. Occasionally subjects altered the waist size of slacks after purchasing them. Despite the subjects＇ waist measurement was ranged from 22 to 33 inches, most of them purchased slacks with size 26 or 27 inches. The researchers claimed that the manufacturers did not provide various slacks sizes for women in 20＇s. The subjects, who had problems with poor slacks ft, preferred to buy customized slacks. The most of subjects preferred to buy mass customized slacks to have chance to choose their own style from pool of various styles. The subjects tended to perceive their body size larger than actual at hip and thigh. The most critical body dimension reflected their perception on lower body fitness was waist circumference.

• 한국의류학회지
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• 제29권1호
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• pp.124-135
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• 2005

This study was intended to compare and analyze the clothing purchasing behavior of Chinese career women in Benjing, Shanghai, Shenzhen, and Changchun, and to provide useful information for establishment of marketing strategies for China. The subjects were 662 career women in their 20's or 30's living in Benjing, Shanghai, Shenzhen, and Changchun. Data was collected through the questionnaire based on the theoretical and previous studies from April 9, 2003 to April 31, 2003. A total of 662 questionnaires was analyzed by frequency, percentage, ANOVA, Duncan's multiple range test, and ${\chi}^2-test$. The results of this study were as follows: 1. Demographic variables such as an age, marriage, academic back ground, residential city, monthly income, and monthly expenditure on clothing were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun. 2. Clothing purchasing behavior variables such as clothing purchasing motive, using informants, clothing selection standards, store selection standards, and satisfaction after purchasing clothes were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun.

• 여성건강간호학회지
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• 제30권3호
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• pp.178-185
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• 2024

• 한국의류산업학회지
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• 제14권4호
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• pp.554-566
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• 2012

The purpose of this study was to classify the consumption values of 20's and 30's female consumers, identify the differences among the consumption value groups, and analyze purchase behaviors of imported fashion luxury brands according to the consumption value types. The subjects were 518 women who purchased luxury bags. The results of the study were as follows. First, as a result of cluster analysis to classify the consumption values of 20's and 30's female consumers, 4 groups were identified as "rare and emotional pursuit group", "functional pursuit group", "fashion pursuit group", and "social and conspicuous pursuit group". Second, 4 groups showed different luxury bag purchase behaviors, such as purchase motivation, purchase selection criteria, information source, purchase frequency, purchase cost of one time, purchase cost of year, the number of possession, purchase place, and store selection criteria. Third, rare and emotional pursuit group ranked the first in terms of product, price, and store satisfaction. Therefore, consumption values were identified as the important factor suggesting purchase behaviors of female consumers in 20's and 30's.