• 제목/요약/키워드: women′s magazine

검색결과 167건 처리시간 0.022초

관계적 회로로서의 예술 미디어: 폴 라이언의 비디오아트 (A medium of Art as the Relational Circuit: Paul Ryan's Video Art)

  • 임산
    • 문화기술의 융합
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    • 제5권3호
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    • pp.101-106
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    • 2019
  • 본고는 비디오아트의 초기 역사에서 비디오가 내재하고 있는 사회 변형적 가치를 문화적 실천으로 구체화하고 학제 융합적인 학습과 연구의 방법론을 제시함으로써, 사회의 관계적 회로의 심미화를 고안한 폴 라이언(1943-2013)의 예술 세계의 역사성과 미학적 함의를 검토한다. 이를 위하여 제2장에서는 1969년에 폴 라이언이 처음으로 참여했던 미술갤러리 전시 "창조적 미디어로서의 텔레비전"에 출품한 작품을 분석한다. 이 비디오설치 작품에서 라이언은 비디오를 하나의 커뮤니케이션 시스템으로서 제안하며 사이버네틱스의 '피드백' 개념을 실험한다. 이어서 제3장에서는 예술가 콜렉티브 '레인댄스 코퍼레이션'과 잡지 "래디컬 소프트웨어"에 참여한 라이언의 커뮤니케이션 테크놀로지에 대한 담론적 활동에 주목하였다. 이 시기 라이언은 비디오를 사이버네틱스의 확장을 위한 도구로 간주하였다. 마지막으로 제4장에서는 '환경적 현실에 대한 공유된 지각'에 기초한 생태적 접근법의 개발을 주로 다루었으며, 비디오 미디어가 사회의 변화와 커뮤니케이션을 위한 가장 효과적인 수단이 될 수 있다는 라이언의 인식을 확인하였다.

국내외 SPAqmfosem의 마케팅전략 특징 연구 (A Study on the Characteristics of Marketing Strategy on the SPA Brand)

  • 김희선
    • 한국의상디자인학회지
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    • 제14권1호
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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리더의 스타일에 표현된 패션 폴리틱스 현상이 대중문화에 미치는 영향 (The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader)

  • 김미경
    • 패션비즈니스
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    • 제16권5호
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    • pp.88-105
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    • 2012
  • The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.

뉴미디어 패션 콘텐츠 유형에 따른 사용자의 SNS 관심도 연구 -보그 코리아 공식 인스타그램 중심으로- (A Study on the Interest of SNS Users according to New Media Fashion Content Types -Focus on Vogue Korea's Official Instagram-)

  • 이청순;이승희
    • 패션비즈니스
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    • 제24권1호
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    • pp.75-87
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    • 2020
  • The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for these analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea's official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as 'star', 'show/exhibition', 'product', 'shop', 'fashion film', 'designer', or 'event', included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into 'professional production highlight', 'professional production private', 'UCC' or 'GIF' videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a 'star' type post with 'professional production private' video content was most popular. The selection of production method is therefore important even given the same type of content.

여성잡지광고에 나타난 소비가치의 변화와 광고소구방법 및 문장표현방법 분석연구 - 1955~2008년 여성잡지광고내용 분석을 중심으로 - (A Study of Changes in Consumption Values Shown in Women's Magazines - Focus on Advertisement Content in Women's Magazines from 1955 to 2008 -)

  • 고은주;도현지;김선숙
    • 한국의류학회지
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    • 제34권2호
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    • pp.226-241
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    • 2010
  • This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.

주양육자의 양육태도가 가정외보호 청소년의 학교적응 발달궤적에 미치는 영향 (The Effects of Parenting Attitudes on the Developmental Trajectories in School Adjustment of Adolescents in Out-of-Home Care)

  • 안은미;강현아;노충래;우석진;전종설;정익중
    • 한국아동복지학
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    • 제54호
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    • pp.145-172
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    • 2016
  • 본 연구의 목적은 가정외보호 청소년의 학교적응 발달궤적을 추적하고 그에 대한 예측요인으로 주양육자의 양육태도의 영향을 검증하는 것이다. 더 나아가 주양육자의 양육태도가 가정외보호 청소년의 학교적응에 미치는 영향에 성차가 존재하는지 살펴보고자 한다. 이를 위해 전국 아동양육시설, 그룹홈, 가정위탁지원센터를 군집표집한 종단자료 중 중학교 1학년~3학년까지 341명의 3차년도 자료를 활용한 잠재성장모형과 다집단분석을 실시하였다. 분석결과 가정외보호 청소년의 학교적응이 시간의 흐름에 따라 증가하는 추세를 보였으며, 주양육자의 긍정적 양육태도는 학교적응의 초기치와 변화율에, 부정적 양육태도는 학교적응의 초기치에 영향을 미치는 것으로 나타났다. 둘째, 주양육자의 긍정적 양육태도에 따라 남학생과 여학생의 학교적응 초기값에 집단 간 유의미한 차이가 나타났다. 이상의 연구 결과를 바탕으로 가정외보호 청소년의 학교적응 향상을 위한 방안을 제시하였다.

스트리트패션에 나타난 한국 소비자들의 패션예측 수용 (Acceptance of Fashion Forecast as Reflected in the Street Fashion in Korea)

  • 유혜경
    • 한국의류학회지
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    • 제31권6호
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    • pp.879-891
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    • 2007
  • 빠른 유행변화와 긴 제조과정으로 인하여 패션업계에서 유행예측은 매우 중요한 과업이며,성공의 열쇠가 된다. 따라서 예측된 스타일이 소비자들에게 수용되어 유행되는 과정은 학문적으로나 산업적으로 매우 중요한 주제이다. 이 연구는 해외 콜렉션에서 예측된 유행스타일들이 한국시장에서 어떻게 수용되는지를 알아보고자 여성복 해외 콜렉션 자료와 서울의 스트리트패션 자료를 02 s/s 시즌부터 05 s/s 시즌까지 7시즌에 걸쳐 비교하였다. 해외 콜렉션 자료는 전문 패션잡지인 Fashion Show에서 수집하였으며, 스트리트 패션자료는 서울패션디자인센터의 자료를 사용하였다. 그 결과 우리나라는 해외 콜렉션에서 나타난 전반적인 트렌드를 잘 수용하고 있으며 특히 이 기간 동안은 스포티 스타일과 페미닌 스타일이 크게 유행하였던 것으로 나타났다. 그러나 해외 콜렉션에서 나타난 스타일이 그대로 수용되기보다는 변형되거나, 일부만이 수용되는 경우가 더 많았으며 이것은 한국사회의 특성과 대량생산에 기인한 것으로 사료된다. 또한 해외 콜렉션에서 제시된 스타일들 중 한국에서는 거의 수용되지 않은 경우도 있었으며, 한편 한국에서만 나타난 스타일과 아이템들도 있었다. 이 연구는 해외 콜렉션 자료를 주 정보원으로 사용하는 국내 의류업체들의 상품기획에 좋은 가이드라인을 제공하고 있으며, 또한 한국 패션시장의 특성을 이해하는데 도움이 되는 실증적인 연구로 의의가 있다.

전신질환자 구강외과 소수술시의 주의사항 -골다공증약 복용환자 수술 포함- (Guidelines for Dental clinicians in case of medically compromised Patients: Case reports of medically compromised patients taking oral Bisphosphonate)

  • 김선종;김명래
    • 대한치과의사협회지
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    • 제48권7호
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    • pp.538-546
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    • 2010
  • Dental surgical procedures are potentially stress-inducing to not only patients but clinicians especially in case of medically compromised patients. The body response to dental stress involves the cardiovascular, respiratory and the endocrine system. To minimize the stress to the medically compromised patients, the stress reduction protocols should be established. The protocols include (1) Recognize the patient's degree of medical risk (2) Medical consultation before dental therapy (3) Schedule the patient's appointment in the morning (4) Monitor and record preoperative, perioperative and postoperative vital signs (5) Intra-venous sedation during surgical procedures (6) Adequate pain control during therapy (7) Short length of appointment time (8) Contact the patients on the same day. Two cases of Bisphosphonate-related osteonecrosis of the jaws were analyzed. There were 2 women, and the mean age was 70 years (range, 64~74 years). both are medically compromised, with steroids. Both patients were taking an oral bisphosphonate for several years. BRONJ is defined as an area of exposed bone of more than 8 weeks - duration in a patient taking a bisphosphonate for bone disease. Bisphosphonates have been widely prescribed over the last decade for a range of bone diseases, mainly intravenously for bone cancers and orally for osteoporosis. Although it is still controversial as to precisely how the bisphosphonates work, generally it is accepted that they prevent osteoclast action, with consequent cessation of osteoblast activity, so that the bone turnover is markedly reduced or ceased. The aim of this study is to informed the clinicians how to prepare and recognize in case of the BRONJ with medically compromised patients.

대전 지역 성인의 영양상담에 대한 인지도 및 요구도 조사 (The Perception and Need for Nutrition Counseling of the Adults Living in Daejeon)

  • 이선영;김경은
    • 한국생활과학회지
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    • 제11권1호
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    • pp.95-106
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    • 2002
  • This study was done to investigate the perception and need of the nutrition counseling of the people living in Daejon. Results were as follows: Nutrition knowledge score increased with education level. It showed tendency that women's scores were higher than men's. Only 15.5% of the participants were experienced in nutrition counseling mostly with medical doctor or nurse in the general hospital. Their satisfaction level was above average, which means positive reaction on nutrition counseling. In the case of the people who paid nutrition counseling fee, they thought that fee level was reasonable. Participants whose education level was higher thought less frequently that the nutrition counseling fee charged currently in the general hospital was expensive. The prevalent contents they want in the nutrition counseling included the prevention and the treatment of the specific disease and food safety (pesticides and food-born illness). As means of nutrition counseling they preferred internet (or PC) and interview. The higher the education status and the less the age, the higher preference, there was for internet or PC. As a source of nutrition knowledge, participants gave high credit on the professional books, academic journals, and advices from dietitian, nutritionist, medical doctor and pharmacist; in the other hand, they gave low credit on the newspaper, magazine, TV or radio, and advices from family or relatives, and friends. They thought most of the adult-onset disease (especially obesity, hyperlipidemia, and diabetes) were closely related to diet. However, percentage of the participants who thought that diet and kidney disease were related was relatively low.

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복지국가 관점에서 바라본 교육복지우선지원 사업정책 분석 -Esping-Andersen의 복지국가 유형 분류를 중심으로- (Analysis of Education Welfare Priority Support Project in a Broader Sense of The Prospective Welfare-State -Focusing on Esping-Anderson's Typology of Welfare-State-)

  • 엄경남
    • 한국아동복지학
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    • 제36호
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    • pp.35-64
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    • 2011
  • 이 연구는 교육복지우선지원사업을 복지국가 관점에서 바라보고 정책을 분석하는 데 그 목적이 있다. 이 사업의 지향점과 구체적인 내용이 무엇인지, 정권에 따라 이 사업의 강조점은 어떻게 달라지는지, 복지국가 관점에서 이 사업을 어떻게 평가할 것인지, 이 사업은 결과적으로 어떠한 유형의 복지국가에 기여할 것인지를 주요 연구 문제로 한다. 이를 위해 사업의 예산, 대상, 내용, 지향점, 전달체계 등 정책의 구조가 갖는 차원을 분석해 봄으로써 이 사업이 지향하는 복지국가 형태를 유추해 보았다. 이 사업은 국가 주도하에 진행되어 올해 법제화되면서 예산과 규모 면에서는 확대되었으나 여전히 선별적이고 계층화를 유발하는 사업의 형태를 띠고 있다. 특히 학업 향상과 성과를 강조하는 현 정부에서 이 사업의 지향점이 왜곡되고 있는 것은 아닌지 점검해야 할 것이다. 이를 위해 이 사업이 복지국가라는 큰 틀 속에서 바른 방향으로 자리매김하기 위해 나가야 할 방향에 대해 몇 가지 제언을 하였다.