• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.11-21
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• 2008

The purpose of this study was to provide the guidance in more objective and proper clothing design and a strategy of fashion marketing from consumer sensibilities about adult women's town wear in un-limited circumstance. The specific objectives were 1) to investigate relationship between fashion sensibility and consumer sensibility of Good and Bad women's town wear, 2) to compare fashion sensibility with consumer sensibility of Good and Bad women's town wear, and 3) to investigate a dimension of Good and Bad women's town wear in fashion sensibility. Because they can affect estimators, the collected photos at shopping mall, department stores, and churches (S/S, F/W: April 28, 2004~May 1, 2005) were prepared removing face and background and attached on gray board. To investigate consumer sensibilities, the stimulus were 80 photos (40 for 'good', 40 for 'Bad'). The questionnaire consisted of bi-polar 25 pairs adjective scale of consumer sensibility was distributed 600 female (20's~40's) living in Busan (June 28, 2005~July 11, 2005). The data were analyzed by ANOVA, Regression analysis, and MDS. The results of practical study are summarized as follows. Fashion sensibility on the preference in Good and Bad women's town wear is closely related in 'want to buy-do not want to buy' and buying need is 'like-dislike'. For the fashion sensibility dimension at Good women's town wear, X axis showed from Young to Adult and Y axis showed from Hard to Comfortable following positioned design characters. For the fashion sensibilities dimension at Bad women's town wear, X axis showed from Young to Adult, Y axis showed from Normal to Unique, and Z axis showed from Heavy to Light following positioned design characters.

• Fashion & Textile Research Journal
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• v.9 no.4
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• pp.380-390
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• 2007

The purpose of this study(Part I) was to provide the guidance in more objective and proper clothing design and wearing rule to make good image making by analysis of fashion sensibilities about adult women's town wear in unlimited circumstance. The specific objectives were; 1)to investigate about fashion sensibility of women's town wear at season 2)to investigate about fashion sensibilities of women's town wear of properties which are age, marriage or not, job, average income per month, and schooling. 3)to compare fashion sensibility between Good and Bad women's town wear. The collected photos at shopping mall, department stores, and churches(S/S, F/W:2004.4.28~2005.5.1) were prepared removing face and background that can affect in estimator and attached on gray board. To investigate fashion sensibilities, the stimulus were 80 photos('good':40, 'Bad':40). The questionnaire consisted of bi-polar 25 pairs adjective scale of fashion sensibilities was distributed 60 female(20's~40's) living in Busan. The data were analyzed by t-test, ANOVA, and Scheffe. The results of this study are summarized as follows; For fashion sensibilities at 'Good' and 'Bad' wear, the variances(season, age, marriage or not, job, average income per month, and schooling) are important. Especially, the fashion sensibility at 30's women are very unique and importance age zone to catch both young women's fashion sensibility and old women's fashion sensibility, Through that age zone, we could read women's various fashion sensibility and prospect complicate consumers' fashion mind. This study result will be utilized in the clothing design for target age zone of women's town wear, database of wearing rule and good image making, and planning fashion marketing strategies.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.549-557
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• 2004

The purpose of this study is to investigate design properties affecting in evaluated image by adult women's town wear in un-limited circumstance. The stimulus, adult women's town wear, were collected from shopping mall, department stores and churches and evaluated by 20's 150 people. Through the estimations, the 76 pictures of 'good image' and 65 pictures of 'bad image', were selected and analyzed by classification categories. The results were as follows : 1) 'Good Image' is classified 6 groups which are like active casual, feminine casual, adult casual, modern, sporty casual, and elegance. 2) "Bad Image' is classified 5 groups which are like easy casual, active casual, soft casual, modern casual, and feminine casual. 3) Central code of adult women's town wear from 'Good Image' are simple, bright, and harmony and 'Bad Image' are complicate, heavy, and inharmony. The coordination, how to wear, is very important to evaluate image of women's town wear with other properties. Also, body shape appeared by important variable in evaluation.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.171-191
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• 2016

Lady Han, Gongshin-buin(恭愼夫人韓氏: 1410~1483) was Gongnyeo of Ming emperor and sister of Han Hwak(韓確:1400~1456). The aim of this study is to analyze the characteristic of costume presents for Lady Han, and to investigate a part of Joseon women's attire in the 15th century. Most of the presents for Lady Han were native products of Joseon to help alleviate her homsickness, but surviving relics are very rare. The costume-related presents included daily accessories and fabrics such as natural ornaments, embroidered pouch, needle case, wig, wooden comb, portable knife with multi-blades, various colored plain silk [綿紬] and ramie. Also, preceding research analysis of costume relic were combined with study of presents for Lady Han's. The most salient costume of Joseon women in the 15th century was the symmetric collared jacket. In addition, ornamented jeogori, pouch with pine nut stitch, chima, jangot, jangsam, black veil[羅兀] made with ra or jeung, glass beads, paintings of Ming and Joseon can be references. Illustrations show 6 representative type of Joseon women's full attires in the 15th century are as follows. First, is a combination of 'symmetric collared jacket with peacock rank badge, jeoksam, chima, underwear' and 'hoa-a, janga-a, embroidered pouch, needle case, knife with multi-blades: presents for Lady Han'. Second, formal wear focusing on symmetric collared Jacket of cloud pattern. Third, formal wear focusing on multicolor ornamented jeogori. Fourth, town wear with jangot and neoul. Fifth, formal wear with jangsam. Sixth, daily wear focusing on banbi with symmetric squre collar. Accessories and underwear shown in another illustration were same as the first illustration. Results of this study can be used as content for making historically accutate costumes as well as costume education.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.131-145
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• 2020

As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

• Journal of the Korean Home Economics Association
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• v.19 no.3
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• pp.33-40
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• 1981

The purpose of this research was to see through the special qualities and prospects I different localities as to compare the actual conditions of clothes for everyday wear of the city with the town. The results investigated the style of dress in Deajeon city and youseong town throughout Winter, Spring, and Summer were as follows: 1) In hair style, commonly throughout Winter, Spring, summer, permanent style was superior in number as compared with the chignon In youseong, throughout Winter and Spring, chignon far out-numbered permanent one. 2) In winter, while citizens wore more half coats than long ones, the townsfolk had long coats on as many as that. In Spring and Summer, people dressed in blouse were shown aplenty both Deajeon and youseong and it was the latter that became more and more conspicuous I Summer. The degrees of wearing korean clothing were shown at a high rate in youseong I Spring. In both regions, throughout the year, adjusting themselves forward was of frequent occurrence. 3) In Winter and Spring, both of them put long skirts on and in Summer put normal skirts to frequent use respectively. jean pants were shown in Daejeon remarkable in spring, while the townsfolk wore Mon-pae and korean clothing. 4) throughout Spring and Summer, slippers were frequent use commonly in both regions. And in Spring, people put on more Ko Mu, sin than shoes, especially in youseong. The downward-phase shoestype has been shown markedly in both regions but Daejeon has shown a sharp contrast to youseong.