• 복식문화연구
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• 제20권6호
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• pp.811-825
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• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• 패션비즈니스
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• 제13권2호
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• pp.17-29
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• 2009

Due to rapid economic growth and accelerated urbanization, numerous cities in China have been turning into huge consumption markets almost simultaneously, and thus, the Chinese apparel markets being globalized are most vigorous in the world, attracting attention from the world apparel industries. If the Korean apparel businesses should develop the products befitting the conditions of the Chinese apparel markets and reflecting her consumers' fashion trends and needs, their apparels would be satisfactory enough to Chinese consumers, being competitive in the Chinese markets. In this sense, today's Chinese apparel markets may well provide the Korean apparel businesses with both crisis and opportunity. As one of the methods to enhance Chinese consumers' satisfaction with the Korean apparels, the Korean apparel businesses should consider seriously about the apparel fitting or a factor determining apparel silhouettes and sense of wearing. Since Chinese consumers differ widely in terms of body types and measurements depending on regions due to the vast territory, differentiation of the apparel fitting is more important than any other single factor, and thus, correct information about apparel fitting may well be directly related with manufacturing of excellent apparels. The purpose of this study is to comparatively analyze the upper body measurements and types of the Chinese and Korean women in their 20's to provide the Korean apparel business engaged in Chinese markets with some basic data about apparel fitting conducive to their development of effective apparel commodities. For this purpose, Chinese women in their 20's living in China's two major cities leading China's women's apparel markets were sampled.

• 패션비즈니스
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• 제17권3호
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• pp.99-108
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• 2013

The purpose of this study is to do a detailed analysis of the layouts and components of the main pages of the SOHO malls, which serve as its display window, and in turn, find a successful strategy for SOHO malls in the over saturated Internet shopping mall market. To analyze the components and layout of the main page of the SOHO Internet apparel shopping malls, top 50 Internet apparel shopping malls for woman and top 50 Internet apparel shopping malls for man, ranked within Internet shopping mall were selected. Data were collected from the coding sheets surveyed on the Internet apparel shopping malls for one month (September 2012). The result showed different patterns in various aspects between women's and men's malls. 1) The men's malls used product pictures more frequently in their main pages than the women's malls 2) The sections for jewelry and beauties were usually included in men's apparel shopping malls. 3) Men's malls usually had a rather crowded layout with numerous banners in order to expose their promotional items to the fullest. 4) men's malls provided a more detailed promotional and product information regarding the display items on its main pages. 5) Women's malls had a wider range of price distribution and generally higher prices.

• 한국의류학회지
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• 제26권1호
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• pp.50-61
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• 2002

The manufacturer first identifies a target market before developing a sizing chart. A target market is specific for age or figure type. The purpose of this study is to evaluate the suitability of sizing system of women's apparel brand in Korea. For this purpose, the characteristics of the manufacture's sizing chart for jacket and skirt/pants were analyzed. For each brand, the target age of the brand and the age of consumers who preferred that bland were compared. The size charts collected from 27 women's apparel brands were analyzed and compared with Korean industrial standard sifting chart. The results of this study reviled that the body proportion in many manufacturer's sizing chart does not correspond to the body types in Korean industrial standard sizing chart. This trend was apparent for the short figure sizes made for women 155cm in height. There is a difference between the target age in brand concept and the age of consumer preferring to purchase that brand apparel. The age of fitting models usually does not correspond the customer's age. It was concluded that the age of target customer does not go well with the age of brand concept nor the fitting model age caused fit problem of the women's ready-made clothes.

• 한국생활과학회지
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• 제12권4호
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• pp.497-508
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• 2003

This research was conducted to activate the horne shopping by providing the basic data about demographic characteristics, purchase practices and satisfaction degree of women consumers. The subjects were 328 women consumers residing in Cheongju who had purchased apparel products through home shopping. Collected data were analyzed by frequency analysis, t-test, analysis of variance, and cross-tabulation analysis using SPSS. The results were as follows: 1) When purchasing formal wears, casual wear and furnishing textile products through home shopping, respondents considered the design and fiber content seriously, and when purchasing underwear, the fiber content and size. 2) When purchasing apparel products, most of respondents confirmed apparel labels, and married women confirmed more than single women did. Among apparel labels, fiber content, care symbol, and size were the items that respondents considered most. 3) The single women managed internet and knew the value of internet in searching information or purchasing apparel products better than married ones. 4) When purchasing apparel products via home shopping, respondents used TV, catalog, and internet in order. 5) Degree of satisfaction for clothing purchased via home shopping was in ordinary level, high for furnishing textile products and low for formal wears.

• 패션비즈니스
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• 제6권1호
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• pp.128-136
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• 2002

This study was initiated to study suitability of the apparel sizing systems that utilized in women's ready-to-wear market. To achieve this, the researchers surveyed 383 women from the ages of 18 through 59. The result of this study are followed. 1) The targeted age of the apparel brand does not always correspond with the purchaser's age. The subjects tend to prefer the brands targeting younger women than their age. The women who prefer the brand targeting younger women than their age were less satisfied with the jacket size available in Korean apparel market. They also took into consideration their body size. 2) The subjects who prefer the brands aimed for younger women were dissatisfied with fit at waist and hips. 3) The result of this study also shows that the more sizes are needed for short and tall women. The subjects pointed out that hips of the pants gave worst fit. 4) KS standard size designation system which listed body measurements bust-hips stature was not well known to the consumers.

• The International Journal of Costume Culture
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• 제6권1호
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• pp.19-29
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• 2003

The 3D measurement data expected be useful to give appropriate garment fit and development of MTM(Made-to-Measure) CAD software. The researcher surveyed the need and use of national anthropometric data of the apparel industry. 17 Korean apparel manufacturers participated in the study. The need of anthropometric data at 5 different apparel business sectors was measured: men's suit, women's dress, casual-wear, underwear, and active sportswear. The result of the survey shows that height and bust, waist, hip circumferences are needed by all of the business sectors. The body measurements at the scye and upper arm area were need most by the men's suit manufacturers. The women's foundation garment manufacturers were well prepared for the use of the 3D body scan data and they expected the potential benefits of 3D body scan data would be great. The researcher also conducted a case study and found a pro and con of the using 3D body scan data for apparel product developing process. In the current stage of technical advance, a reasonable method was required to get nude like scan data for the women's foundation garment manufacturer. The researcher concluded that the apparel designer could use the 3D scan data for developing tremendous style garment design and pattern making.

• 한국의류학회지
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• 제18권5호
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• pp.716-726
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• 1994

The present study was conducted to analyze the type of appeal and constituent unit's expression of apparel advertising appeared in women's magazine through content analysis. The research questions raised for this study were: (1) Are there any differences in the type of appeal between outwear and uderwear, men's and women's outwear, and formal wear and casual wear advertising ? (2) Are there any differences in the type of appeal and constituent unit's expression of apparel advertising between the late of 1980's and the begining of 1990's ? "Women Sense", founded on August 1988, was used as research materials for the study. And the period of analysis was from September 1988 to March 1993. In order to reduce biases of monthly issues in magazine, the apparel advertisements for analysis were selected from March, June, September and December issues. A total of 348 apparel advertisements were analyzed. The data gethered were analyzed using the frequency table, percentage and chi-square test. The results were as follows: 1. The emotional appeal was used more often for apparel advertisements. 2. There was no difference in types of appeal between men's and women's outwear. Both of them frequently used emotional appeal type 3. Rational appeal and sex appeal type were used more frequently in underwear advertising than in outwear advertisements. 4. It was emotional appeal type that usually used in both formal and casual wear advertising, and sex appeal was employed more often in casual wear advertising than in formal wear advertising. 5. Romantic appeal was employed more aften in the late of 1980's than in the begining of 1990's. Sex appeal and rational appeal were used more often in the beginning of 1990's than in the late of 1980's. 6. Emotional (28.7%) and Assertion Propose Headlines (21.6%) were popular in the late of 1980's. 7. Brand Name Headline was shown most often in the begining of 1990's. 8. Emotional, Factual and Mixed Copies were generally used at all types of bodycopy. while there was no difference in types of bodycopy between the periods. 9. Direct Approach, that a model introduced advertising goods to consumer, was mainly used in illustration. There was no difference in different types of illustration between the periods.

• 복식문화연구
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• 제8권1호
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• pp.1-14
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• 2000

The purposed of this was (1) to investigate the beliefs, attitudes and buying intention of well-known brand apparel among female college students, and (2) to identify the factors that might distinguish those who have high intention to purchase well-known brand apparel and those who have low intention in terms of individual characteristics and social influence. The data were collected trough questionnaire from random samples of 291 female college students. Statical analysis of factor analysis, χ²-test, t-test and multiple discriminant were performed in analyzing the data. 1. 63% of 291 respondents investigated were identified as having high intention to buy well-known brand apparel. 2. Those who have high intention to buy well-known brand apparel have significantly higher beliefs on well-known brand apparel. 3. Those who have high intention to buy well-known brand apparel have significantly more favorable attitude toward buying well-known brand apparel. 4. Two groups of high intention and low intention to buy well-known brand apparel have significantly different profiles in terms of social influences, values, personality and demographic variables.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.57-57
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• 2003

Present avartar market is expanding with rapid development of the internet and its contents. Therefore, apparel industry is experimenting PPL by providing their products with avartar. Objectives of this study are to investigate about the avartar's fashion products efficiency on casual garment advertisements to study about the effect of avartar's clothing image provided by apparel industry and investigate about the effect of avartar's fashion product on apparel advertisement for fundamental data on the avartar's fashion marketing.