• 한국의류학회지
• /
• 제29권11호
• /
• pp.1369-1380
• /
• 2005

This study suggests a strategy of providing apparel product information from the wearers' perspective on Internet shopping malls, as a way of compensating for the lack of opportunities to try on the actual product. On an actual Internet shopping mall that sells apparel product, the 'trial-experience information' (the experiential information provided by the fit models who tried on the products) was provided for 83 different items from four women's wear brands. The traffic and sales performances (number of visitors, page view, gross sales of goods, conversion rate, and the numbers of customer transactions) of the apparel product websites that contain trial-experience information were compared to the performances of the brand's websites before this information was implemented. The changes in percent contribution of these brands in women's wear category were also noted. The specific results are as follows: First, all the four performance measures as well as the percent contribution of the experiment products in women's wear category increased noticeably throughout the experiment period (11 to $103\%$). Second, when the percent contribution of these brands in women's wear category in terms of traffic and sales performances were compared to the previous year, these measures increased between $497\%\;and\;2851\%$. Third, the amount of customer transactions also increased after the trial-information was provided, yet to a relatively smaller extent $(29.04\%\;to\;55.25\%)$. The findings showed that trial-experience information provided on the Internet shopping malls may reduce customers' risk perception and lead to increased sales of apparel product and improve the site use ratio.

• 한국의류학회지
• /
• 제31권1호
• /
• pp.68-76
• /
• 2007

The purpose of this study is to investigate change of mechanical and physical properties, shape behavior and hand value in weft knit when rib stitch and milan stitch are combined. The knit stitches used in this study are plain stitch, half milan rib stitch, milan rib stitch, $2{\times}1$ rib stitch, $2{\times}1$ half milan rib stitch and $2{\times}1$ milan rib stitch. We analyzed physical and mechanical properties(tensile, bending, shear, compression, surface properties, thickness and weight) of the knit stitches and calculated their primary hand value and total hand value through translational formulas using the KES(Kawabata Evaluation System). The results are as follows; In evaluation of mechanical properties and hand values of knit stitches, plain stitch had the highest flexibility and the lowest T.H.V. as women's winter knit wear. Since $2{\times}1$ rib stitch had too high elongation in one direction, although it had the highest T.H.V, it needs to be careful when plain stitch and $2{\times}1$ rib stitch are applied for women's winter knit wear. Since Milan rib stitch and $2{\times}1$ milan rib stitch had high T.H.V. similarly, it is considered that they are suitable for women's winter knit wear. Specially, when Milan stitch is combined with $2{\times}1$ rib stitch, its shape stability and fullness are contained and flexibility is added on it. Therefore, $2{\times}1$ milan rib stitch can be also applied for women's winter knit wear.

• 복식
• /
• 제54권8호
• /
• pp.35-48
• /
• 2004

This thesis researches consumers' behaviors in Purchasing avatar fashion products depending on their motives and point of reference as the avatar fashion marketing is conducted. Also, it explores the correlation between avatar's fashion products and the point of reference by which consumers actually purchase casual wear. The results were as follows: First, Avatar's fashion product purchasing motivation is done through four classified dimensions, conformity, differentiation, fashionability, and substitution. The standard of Avatar's fashion product choice was classified by the symbol (Product name recognition) and two dimensions of aesthetics. Second. the more valued the aesthetic component of Avatar's fashion product the greater effect on the order the dimensions used in correlation in this case being substitution, differentiation, conformity, and fashionability. Should the consumer place greater value on the Product symbol the dimension order is affected in order by fashionability, conformity, and differentiation. Third, fashionability was a stronger consideration for women as opposed to men in terms of demographical feature. whereas symbol (Product recognition) was of greater importance to higher income people. Last, when aesthetics is considered to buy Avatar's fashion products it is favorably comparable to other casual wear lines. In other words, symbol is considered to buy casual's, it brings to the same result when buying Avatar's. Avatar's fashion product was great tool to research new casual wear line because of approving by the correlation to each other.

• 복식문화연구
• /
• 제12권3호
• /
• pp.455-467
• /
• 2004

The purpose of this study is reviewing and researching the symbolic meaning and classifying the types of the style of the Costume in classical novel 'Shimchungjun' focusing on the woman's costume through the antique records and tombs bequests. Titled ladies for royal family put on 'Wooimkyoryong' and 'Sungun' as a petticoat when the ladies of Song period rode on horses. The underskirt played a part to swell a skirt for ladies. 'Bakjueui' and 'Hwangsangi' were ordinary clothes ranging from ladies of loyal family to women. The red color was limited to royal family. The ordinary clothes of women were white ramie clothes commonly and floral patterned clothes were prohibited to the ordinary clothes for women. 'Ko', a breast-tie (breast ribbon) of a Korean coat, was made of silk and women wear as an outer garment. The common people will wear 'Ko' of white ramie clothes which was very active items. The ladies of royal family and women put on shoes made of white ramie clothes, but the full dress of queen wore blue boots made of leather. The noble women wore 'Suk'(boots) made of deer skin and common people wore straw shoes regardless of gender and age. Sometimes they wore 'Woopihye' made of cowhide. In the first of Koryo era, the styles of dress were consisted of 'Monso', 'Eui', 'Po', 'Dae', 'Koh', 'Sang', 'Sungkun' and 'Kangnang'. The structure of costume for women made little difference and there was a great difference with decoration.

• International Journal of Human Ecology
• /
• 제11권1호
• /
• pp.23-33
• /
• 2010

Articles from The New York Times and magazines including Consumer Digest, Journal of Home Economics, Scholastic, Time and Woman's Home Companion were analyzed in this study and focused on the following research questions: How did the social situation influence American women's adoption of pants during World War II? How were the social opinions of women's adoption of pants? How did American women's adoption of pants and the social opinions on women's pants represent the process of change in the definition of femininity during World War II? Women were encouraged to wear pants in work places because many women had to work in defense industries and farms. Women had to wear pants during the winter to keep warm in order to conserve oil, rubber, and other materials. In addition, wearing men's clothes became a fashion trend among college women during this period. However, practicality was often not the primary thing alone to consider in women's fashion. Femininity was still important in women's fashion. There were criticisms over the women's adoption of pants. Regulations against pants were imposed on women, while there were women who wanted to dress like ladies even at defense industries. An abrupt change in women's gender roles and the increased adoption of trousers aroused social ambivalence about the traditional definition of femininity. Even though many women returned to their homes after the war, the social demand of practicality in women's day-time clothes during the war offered women the experience of comfort and practicality in pants. These experiences contributed to paving the way for more women to adopt pants and helped establishing a new definition of femininity after the war.

• 복식
• /
• 제52권7호
• /
• pp.45-55
• /
• 2002

This study aimed at proving the fact that Men also wear SOKGOT similar to women's pants in early Chosun era unlike the general opinion that the men's pants is SAPOK-BAJI. From what SAPOK-BAJI didn't show up in the contemporary remains and the fact that men also wear GAE-DANG-GO (the pants opened low parts). which is one of SOKGOT types in ancient time of China, the assumption above can be guessed. Since the clothes style in Chosun era centered on PO. and the pants were designed not to show out. it can be considered there are any troubles for men to wear the SOKGOT style pants. But through Japanese invasion of Korea in 1592 and Chinese invasion of Korea in 1636. changes happened. Due to reflection and awaking about wide and burdensome clothes. the change seemed to be happened from wide SOKGOT style to narrow SAPOK style. The SOKGOT style pants seemed to settle down for women's only as men's pants become SAPOK-BAJI.

• 한국의상디자인학회지
• /
• 제19권1호
• /
• pp.41-53
• /
• 2017

The purpose of this paper was to figure out the status quo of development of textiles in fashion industry by analyzing through in-depth interview with domestic women's wear converters on the process of textile planning. Professionals in top3 domestic women's wear converters were selected and interviewed in-depth on actual work process of textile development. The result of the research is as follows. First, the interviewed converters were having transactions with entire domestic target market of women's clothing and also exporting to China. Second, production of textile was mostly domestic, with some from China. Third, the number of textile development was 20 - 50 items per season accordingly to size of converter, and the number was larger if taking into account the sourcing development, the special finished fabric development and the print design development. Fourth, for methods to gather information, converters got ideas through overseas exhibitions, overseas color swatch books, fashion-related web sites and market research. Fifth, when setting up direction of textiles, it was investigated that they had motif from in-trend material or on previous season's best-selling material. Sixth, textile planning map did not start from early in season but prefers in-progress board map. Seventh, ways for many method types for textile planning were found depending on sales type of converter and textile production price.

• 한국의류산업학회지
• /
• 제20권6호
• /
• pp.733-743
• /
• 2018

This study aimed to investigate whether women's wear brands' sizing systems for pants item are reflecting body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems of pants item. Distribution of waist circumference and hip circumference of brands' sizing systems were compared with size distribution of women in the 7th Size Korea data. The sizing systems of brands targeting 20-30s covered 28.3% and those of brands targeting 40-50s covered 27.3%, while those of brands targeting 30-40s covers 46.6%. Regarding the body types, 80% of 20-30s target brands reflected normal type which is the average body type. However, all 40-50s target brands reflected normal type while 57.8% of women aged 40-50s had large waist shape. The 30-40s target brands reflected body types the best among target age groups since the body shape distribution of the brands was similar to that of 30-40 year old woman in Size Korea. For each age group, 6 sizes with 25.2~27.8% coverage rates were proposed. The 70-91, 73-91, 73-94 sizes were overlapped between the 20-30s and the 30-40s groups. The 76-91, 76-94, 79-94 sizes were overlapped between the 30-40s and 40-50s groups. Pants size has been found to increase in waist circumference compared to hip circumference as age increased.

• 한국의류학회지
• /
• 제42권6호
• /
• pp.1056-1068
• /
• 2018

This study investigates whether women's wear brands' sizing systems reflect the body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems for jacket items. The distribution of bust circumference and hip circumference of brands' sizing systems were compared with the size distribution of women in the 7th SizeKorea data. The brands targeting 20-30s fully produced five sizes which are the highest coverage rate, but the brands targeting 30-40s produced three sizes, and the brands targeting 40-50s produced one size. Regarding the body types, 60.0% of 20-30s target brands and 42.9% of 30-40s target brands reflected N type which is the average body type of each age group. However, the rest of the brands, including all 40-50s target brands, reflected A type which covered small portions of women. For each age group, 6 sizes with 24.0-29.0% coverage rates were proposed. With regard to the 88-94 size, three age groups overlapped: the 82-91 size was overlapped between the 20-30s and the 30-40s groups along with the 85-91 and 88-91 sizes that overlapped between the 30-40s and 40-50s groups.

• 패션비즈니스
• /
• 제3권4호
• /
• pp.93-101
• /
• 1999

The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.