• 한국의류학회지
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• 제31권1호
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• pp.57-67
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• 2007

The purpose of this study is to find out the better washing condition, especially on detergent contents to satisfy the consumer's concern on fabric hand using Drum Type Washer. The hand and preference of washed fabrics by various detergent contents were analyzed through subjective evaluation using questionnaire method in dry and wet state. Wine rank's semantic differential scale questions were developed with 27 kinds of adjective pairs and seven rank's scale questions were to evaluate preference of washed fabrics oil holistic touch, washing and rinsing effect and purchase intention of detergent. Group of trained panelists and untrained women panelists of $30{\sim}40$ years old were participated. The factors affecting consumer's taste for the washed fabrics were analyzed by SPSS 12.0. Smoothness showed relatively higher correlation with preference of washed fabrics on holistic touch, washing and rinsing effect and purchase intention of detergent. There were significant differences in preference of washed fabrics on holistic touch, washing and rinsing effect and purchase intention of detergent by detergent contents when tested in wet state. Fabrics washed with detergents of non-zeolite were appeared to be the preferred ones.

• 한국식품영양과학회지
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• 제25권4호
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• pp.632-636
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• 1996

비지는 59.0%의 식이섬유를 함유하였고 막걸리박은 26.0%의 식이섬유를 gakdb하였다. 밀가루에 비지나 막걸리박을 10% 혼합하여 빵을 만들어 제빵 특성을 100% 밀가루빵과 비교하였다. 비지나 막걸리박을 10% 혼합하였을 때 반죽의 수분 흡수율과 빵의 무게는 증가하였으나 빵의 부피는 40% 정도 r마소하였다. 관능검사 결과 비지빵과 막걸리빵의 색깔, 모양, 속결의 질감 등은 100% 밀가루빵에 비하여 품질이 떨어졌다. 비지빵의 단백질 함량은 밀가루빵의 13.5%에서 15.4%로 증가하였고, 막걸리빵의 경우 16.4%로 증가하였다. 빵의 식이섬유 함량은 비지빵의 겨우 밀가루빵의 3배, 막걸리빵의 경우 2배로 증가하였다.

• 한국식품조리과학회지
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• 제30권1호
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• pp.41-50
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• 2014

본 연구는 대구 경북지역 20세 이상 성인 411명을 대상으로 전통주의 이용 현황 및 소비자의 요구도를 분석한 결과로 조사 대상자는 남자 204명, 여자 207명, 20대 29.9%, 30대 26.5%, 40대 20.7%, 50대 이상이 22.9%였으며 기혼이 51.8%로 미혼보다 많았다. 소비자들이 즐겨마시는 술은 소주, 맥주, 전통주, 와인, 양주 순으로 나타났으며 좋아하는 술은 소주, 맥주, 와인, 전통주, 양주 순이었다. 좋아하는 전통주는 탁주가 가장 높았으며 섭취 빈도는 특정한 날 많이 마시며 집에서 음용하는 경우가 많았다. 전통주에 대한 인지도 및 기호도가 높은 것은 탁주가 남녀 모두 가장 높게 나타났으며 전통주에 대한 소비자의 요구도에 대하여 IPA 분석 결과 다양성, 기능성, 숙취해소, 인식확대에 대한 개선 및 개발이 요구되어 졌다. 전통주에 대하여 대부분의 조사대상자들이 전통주에 대하여 관심이 많으며 소비전망도 긍정적인 의사를 가지고 있는 것으로 나타났다. 한 편 맛있으면서도 외국 주류에 결코 뒤떨어지지 않는 맛이라고 하였으나 두통 및 숙취와 같은 부작용으로 전통주 음용에 장애요인으로 나타났다. 현재 전통주에 대한 정부의 관심과 지원이 고조되고 탁주와 저도수 선호 추세 및 웰빙 트렌드 등으로 높은 성장세를 보이나 전통 고유의 맛을 유지하면서 새로운 맛과 다양성 및 기능성이 가미된 전통주 개발이 필요하리라 사료된다. 또한 대중화 요인에서 가장 시급했던 인식 확대 및 전통주에 대한 올바른 교육의 필요성을 살펴볼 때 전통주 개발 이전에 소비자의 요구와 기대에 적합한 전통주 컨셉을 파악하여 다양한 홍보와 마케팅을 수립하여 소비 및 판매를 촉진시키는 연구가 필요할 것이다.

• 산경연구논집
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• 제2권1호
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• pp.23-28
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• 2011

생산자에게는 상품의 적정가격 보장과 생산의 극대화를 위한 시설 개선으로 소비자의 구매 욕구를 충족시키는 것이다. 막걸리의 유통 개선 방안을 논의하고 막걸리에 대한 이론과 막걸리 열풍의 사회적 배경 및 영향, 그리고 막걸리 유통구조의 개선 및 대기업의 진입으로써 막걸리 업계에 미치는 영향, 지속적인 시장 활성화 방안에 대해 분석했다. 막걸리 유통구조와 문제점은 현재까지 많은 문제점과 개선방안이 실재하였음에도 불구하고, 개선책이 마련되지 않은 이유는 소비자에 대한 부정확한 문제 인식이 주요원인이며, 막걸리 유통구조 개선의 궁극적인 목적은 생산자에게는 막걸리 시장의 활성화로 인한 생산 시설의 개선이며, 소비자에게는 적정한 가격에 안전하고 좋은 품질의 상품을 공급받는 것이다. 위에서 언급한 바와 같이 물류시스템의 개선과 위생안전 관리를 위한 정부의 지원 등을 통한 변화가 필요하며, 이에 따르는 많은 막걸리 업체들이 유통의 주요 문제로 인식하여야 할 것이다.

• 패션비즈니스
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• 제6권1호
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• pp.137-154
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• 2002

It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

• 한국환경보건학회지
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• 제46권1호
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• pp.65-77
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• 2020

Objectives: This study investigated the average number of drinkers in Korea, the number of high-risk drinkers, the average amount of alcohol consumed by high-risk drinkers, and the types of alcohol consumed according to the characteristics of the group of dependent drinkers. Methods: The results were obtained by analyzing the following data: The Global Status Report on Alcohol and Health; Country Profile 2014; WHO Country Profile 2014; Korea National Health and Nutrition Examination Survey 2014, Korean Statistical Information Service; National Tax Statistics-Liquor Tax; Gallup Drinking Frequency Survey 2015 Results: This study found that a large proportion of drinkers in Korea are already high-risk drinkers, and even among drinkers, alcohol consumption was highly biased. It was reported that 49.8% of men in the problem, abuse, and dependence groups accounted for 92.4% of total alcohol consumption among the male population. Notably, the 9.6% of men making up the dependent group consumed more than 30% of the alcohol ingested among males. Women had significant variations within groups that were considered high-risk and exhibited a large share of alcohol consumption in the problem (10.0% of the female population), abuse (1.8% of the female population), and dependence (1.5% of the female population) groups, constituting 72.8% of total alcohol consumption. The average amount of alcohol consumed by drinkers in Korea seems to have exceeded the level of intake by high-risk groups. Alcohol-dependent groups consumed 900.7 mL of soju, 405.2 mL of table wine, and 2,043.8 mL of beer, which is very similar to the consumption average of 2,031 mL of beer and 895.2 mL of soju in the drinking group. Conclusion: It has been shown that men's dependence on alcohol is serious, and it is possible to infer that alcohol consumption in some vulnerable groups is very high. As the average alcohol intake among alcohol-dependent groups and ordinary drinkers is very similar, it is highly likely that the drinker is an alcohol-dependent consumer in Korea.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.179-190
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• 2008

Consumers earn a number of points for every purchase and then they can exchange a specified number of points for a desired reward in a typical loyalty program. The immediate payoff of their effort given as points is not the real reward they actually care about. It is merely an instrument (or medium) which has no value in itself. In a real world, consumers frequently choose the option with a bigger medium even though the economic value of the option is not changed by the medium. We call it 'medium effect'. In this study we explored if the size of medium affects on consumers' preferences. For this we controlled the reward options with three types of medium (small, medium, big) and measured the magnitude of preference difference among the three types of reward options. In addition, we manipulated comparability of reward options with wine and gas discount coupon. We confirmed that choosing one of two wines was easier than that of the two gas coupons. 164 respondents were allocated into three experimental groups and one control group. In three experimental groups, the ratios of the focused reward option's medium to the compared reward option's medium were different. For example, the focused reward option has 10 million points whereas the compared reward option has 10 million points for 1 million won purchase amount in the first group. Then each respondent was asked to choose one of two loyalty programs (focused program vs. compared program) in two different conditions (comparability between reward options: easiness vs. difficulty). To compare the medium effects among the experiment conditions we used chi-squares tests. The empirical results show the medium effect increases and then decreases as the ratio of reward mileages/points to purchase amount increases. Additionally, they let us know that comparability of alternatives affects on the medium effects depending on the ratio of reward mileages/points to purchase amount.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2013년도 춘계학술대회
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• pp.849-852
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• 2013

최근 발효식품이 건강식으로 대두되면서 발효식품에 대한 사람들의 관심이 증가되고 있다. 발효식품의 맛, 건강 기능성 및 저장성 등에 영향을 주는 요소들은 발효 재료, 온도, 습도 pH 등이 있으며, 숙성도를 나타내는 지표는 여러 가지가 있으며 그 중에서 pH 변화에 대한 모델 식은 아직 정립이 되지 않았다. 또한 식품 관리자나 소비자 입장에서는 발효 식품에 대한 숙성도 및 품질 상태를 알 수 있다면 발효 식품의 신뢰성이 높아지고 소비성도 높아질 것이다. 그러므로 본 논문에서는 발효 식품의 pH를 측정하여 회귀방정식을 이용하여 모델식을 구하여 발효 식품의 숙성도를 구하는데 플랫폼을 제공한다. 제안된 모델 식의 유용성을 확인하기 위해서 대표적인 발효식품 중 하나인 김치와 막걸리를 사용한 실험을 실시하였다.

• 한국수산과학회지
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• 제52권3호
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• pp.224-231
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• 2019

This study investigated the physicochemical, microbiological, antioxidant, and sensory characteristics of Makgeolli supplemented with 10, 20, and 30% Codium fragile (Cf) during an 8-day fermentation period. The pH and acidity on day 0 were lower in Makgeolli supplemented with Cf (pH 3.55-3.65, acidity 0.26-0.29%) than in the unsupplemented Makgeolli (control) (pH 3.72, acidity 0.23%). The pH and acidity of Cf Makgeolli on day 8 were 3.08-3.12 and 0.67-0.75%, respectively. The sugar content increased steadily until day 4 (8.1-8.5 Brix) and then decreased steadily (6.5-6.8 Brix). The alcohol content increased steadily until day 8 (13.2-14.3%). The pH decreased, acidity increased, and alcohol content increased significantly (all P<0.05), with stepwise increases in fermentation time and Cf concentrations. The lactic acid bacteria counts were 9.28-9.37 log versus 8.18 log in the control. The DPPH (1,1-diphenyl-2-picrylhydrazyl) and ABTS [2,2'-azino-bis(3-ethylbenzothiazoline-6-sulfonic acid)] radical scavenging activities were higher in Cf Makgeolli (DPPH 74.63-84.64%, ABTS 51.01-64.79%) than in the control (DPPH 30.97%, ABTS 21.21%). Makgeolli supplemented with 10 and 20% Cf had the highest taste, smell, and overall acceptance scores. This study suggests that Makgeolli supplemented with 10 and 20% Cf could be developed due to its good physicochemical and microbiological characteristics, including high antioxidant properties and good consumer acceptance.

• Journal of Microbiology and Biotechnology
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• 제27권10호
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• pp.1736-1743
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• 2017

Sourdough is made by fermentation of dough by lactic acid bacteria (LAB) and yeast to improve bread properties like volume, flavor, and texture. A Korean traditional sourdough was made by fermenting rice flour with rice wine (makgeolli) and used to make sponge-like bread (jeung-pyun). The aim of this study was to investigate the microbial diversity of makgeolli products and their influence on the organoleptic quality of jeung-pyun. Three commercial makgeolli were tested for jeung-pyun production, with each product exhibiting varied dough swelling rates and organoleptic qualities, and among them, J-product was ranked highest in texture and taste. Microbial analysis of the three makgeolli also showed a big difference in their population and diversity. J-product had the highest LAB and yeast counts, and the predominant species were Lactobacillus casei, Lactobacillus brevis, Leuconostoc pseudomenteroides, and Saccharomyces cerevisiae. Using J-product, sourdough was fermented at $25^{\circ}C$, $30^{\circ}C$, and $35^{\circ}C$, and the microbial growth in and textural properties of jeung-pyun were examined by instrumental and sensory tests. At high temperature ($35^{\circ}C$), the rates of dough swelling and acidification were fast due to rapid microbial growth mainly caused by LAB, resulting in a short leavening time and soft and sour jeung-pyun. Sensory tests showed consumer preference for the soft and mild-sour jeung-pyun. This study shows that LAB in makgeolli play key roles in production of jeung-pyun, influencing the textural and sensory properties. For the production of high-quality jeung-pyun, development of LAB starters with high gas productivity and low acidity and establishment of an optimal fermentation procedure for rice dough are necessary.