• Title/Summary/Keyword: website model

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The Factor Evaluation by Website Type based on a Kano Model (Kano모형을 이용한 전자상거래 유형별 웹사이트 요인 평가)

  • 김갑식;임준식
    • The Journal of Society for e-Business Studies
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    • v.9 no.2
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    • pp.1-16
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    • 2004
  • This study evaluates the factors of e-commerce websites using a Kano model. In this study, especially the Kano model is applied to both business-to-customer(B2C) and business-to-business(B2B) websites in order to reveal how factors are different between the two types, while previous research is limited to mainly evaluation of B2C websites. In addition, the factors on product types supported from websites are defined, which resulted in discovering the differences among the websites by product types. The contribution of this paper is as follows. Firstly, it reveals the actual B2B website evaluation as well as evaluation by product types such as physical and service product. Secondly, it reviews the B2B e-Commerce that will play a key role in the near future.

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An Analysis on the Effect of Website Factors on Relationship Quality and Behavioral Intention: Focusing on Internet Shopping mall of Chinese (중국의 웹사이트 요소가 관계품질과 구매 후 행동에 미치는 영향)

  • Kim, Jae-Wook;Jeon, Oi-Sul
    • International Area Studies Review
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    • v.16 no.3
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    • pp.159-180
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    • 2012
  • The objectives of this study are to identify significant antecedents of trust and satisfaction and to examine the relationship between trust and satisfaction and interrelationship between trust, satisfaction, loyalty, relationship retention and intention of words of mouth based on buyers of Chinese internet shopping mall. The questionnaire was collected by personal interview. A total of 448 completed questionnaires were collected. Confirmatory factor analysis was conducted to test the validity of the measurement model, and the structural model also was analyzed to examine the associations hypothesized in the research model. This study uses AMOS program to investigate the research model. Results in this paper indicate that the antecedents of trust and satisfaction have three dimensions, namely communicational, traditional and relational factors. All these three functions are positively related to trust and satisfaction. Also the results show that trust and satisfaction are positively related to loyalty, relationship retention and intention of words of mouth. Finally, this study suggests the implications of these findings and offers directions for future research.

Deep Learning Frameworks for Cervical Mobilization Based on Website Images

  • Choi, Wansuk;Heo, Seoyoon
    • Journal of International Academy of Physical Therapy Research
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    • v.12 no.1
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    • pp.2261-2266
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    • 2021
  • Background: Deep learning related research works on website medical images have been actively conducted in the field of health care, however, articles related to the musculoskeletal system have been introduced insufficiently, deep learning-based studies on classifying orthopedic manual therapy images would also just be entered. Objectives: To create a deep learning model that categorizes cervical mobilization images and establish a web application to find out its clinical utility. Design: Research and development. Methods: Three types of cervical mobilization images (central posteroanterior (CPA) mobilization, unilateral posteroanterior (UPA) mobilization, and anteroposterior (AP) mobilization) were obtained using functions of 'Download All Images' and a web crawler. Unnecessary images were filtered from 'Auslogics Duplicate File Finder' to obtain the final 144 data (CPA=62, UPA=46, AP=36). Training classified into 3 classes was conducted in Teachable Machine. The next procedures, the trained model source was uploaded to the web application cloud integrated development environment (https://ide.goorm.io/) and the frame was built. The trained model was tested in three environments: Teachable Machine File Upload (TMFU), Teachable Machine Webcam (TMW), and Web Service webcam (WSW). Results: In three environments (TMFU, TMW, WSW), the accuracy of CPA mobilization images was 81-96%. The accuracy of the UPA mobilization image was 43~94%, and the accuracy deviation was greater than that of CPA. The accuracy of the AP mobilization image was 65-75%, and the deviation was not large compared to the other groups. In the three environments, the average accuracy of CPA was 92%, and the accuracy of UPA and AP was similar up to 70%. Conclusion: This study suggests that training of images of orthopedic manual therapy using machine learning open software is possible, and that web applications made using this training model can be used clinically.

An Analysis of User Satisfaction on a Case of D Children's Library Website (어린이도서관 웹사이트 이용자 만족도 분석: D 어린이도서관 사례중심으로)

  • Bae, Youngmi;Kim, Heesop
    • Journal of the Korean Society for information Management
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    • v.30 no.2
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    • pp.7-33
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    • 2013
  • The purpose of this study is to analyze the user satisfaction, royalty and compliant of a children's library Website. To achieve the aim of this study a modified Kim and Park's model of the user satisfaction index which consists of information quality, service quality, and system quality dimension is adopted. A total of 130 valid responses to the questionnaire were analysed using SPSS 18. It is found that the higher the user satisfaction gives the higher the royalty and the lower the compliant. For the contents quality dimension, the items of Usability, Accuracy, Easy of understand, Reliability and Up-to-date; for the service quality dimension, the items of Interface design, Reliability, Responsiveness, and Empathy; for the system quality dimension, the items of Response time, Interactive, Easy to access, and Easy to use show a significant relationships to the users' satisfaction.

A Study about Cross-Cultural Content Analysis on Global Website in Korea, US, Japan, China (글로벌 웹 콘텐츠의 문화 특성 연구 - 한국, 미국, 일본, 중국 4개국을 중심으로)

  • Oh, Jung-Min;Moon, Nam-Mee
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.3
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    • pp.45-53
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    • 2010
  • When the user's role is getting more important in contents communicated online, we must know that the cultural trait of content that is reflecting user's mental model, needs and tastes. An attempt to study about cross-cultural characteristics focused on contents of global website give us the best chance to understand user. This paper takes a look if there are any linkages between certain country and its preferable contents and analyze that whether this preference is result from the cultural differences or not. This analysis is based on Hofstede's and Schwartz's framework. So, this content analysis examines cultural influence on the contents of global website in Korea and U.S and Japan and China. The results provide CIC(Cultural Index of Content) which is extended framework adding interaction. We expect that it can help service providers and content creators to have some new ideas.

A Study on the Status Quo and the Improvements of Blue Tourism Websites in the Context of Electronic Commerce (해양관광 사이트의 전자상거래 지원지능에 대한 실태 및 개선방안)

  • 김진백
    • The Journal of Fisheries Business Administration
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    • v.35 no.1
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    • pp.57-85
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    • 2004
  • To develop an blue tourism website(BTW) for electronic commerce(EC), information requirements of BTW are defined firstly. We defined information requirements of BTW from two aspects, i.e., front office and back office. Information requirements for front office were derived by consumer purchasing decision process. And information requirements for back office were derived by tourism value chain. Total 29 functions are identified as critical EC related functions of BTW. Among them, 25 functions were investigated into BTW. BTWs were searched by search engines - Yahoo and Empas - to Korean websites. There are 12 specialized BTWs, except one cyber museum website. For 12 websites, 25 functions were probed. By the results, in need recognition stage of blue tourism, only weather information was provided in most websites. In information search stage of blue tourism, package recommendation and various contents were provided in most websites. In consumption stage of blue tourism, traffic information were provided in most websites. And in after - sales service stage of blue tourism, bulletin board function was implemented in most websites. The rest of the functions were scarcely implemented. On the whole, it was concluded that most EC related functions of BTW in Korea were not implemented properly. To improve the status quo, it is expected in the dimension of individual website, that marketing planning, customized service, intelligent service, reinforcing purchasing assistance functions, customer relationship management, and escrow service etc. need to be implemented. And it is expected in the dimension of blue tourism industry, that standardizing product catalog, security assistance policy, information sharing by industrial database, finding referral model of BTW, elevating information mind, revising related laws etc. are needed.

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Research on the Design of a Deep Learning-Based Automatic Web Page Generation System

  • Jung-Hwan Kim;Young-beom Ko;Jihoon Choi;Hanjin Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.2
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    • pp.21-30
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    • 2024
  • This research aims to design a system capable of generating real web pages based on deep learning and big data, in three stages. First, a classification system was established based on the industry type and functionality of e-commerce websites. Second, the types of components of web pages were systematically categorized. Third, the entire web page auto-generation system, applicable for deep learning, was designed. By re-engineering the deep learning model, which was trained with actual industrial data, to analyze and automatically generate existing websites, a directly usable solution for the field was proposed. This research is expected to contribute technically and policy-wise to the field of generative AI-based complete website creation and industrial sectors.

The Study on Service Model through the Case Study of Internet Bank (인터넷 뱅킹의 사례연구를 통한 서비스모델 구현에 관한 연구)

  • Park, Chong-Don
    • International Commerce and Information Review
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    • v.7 no.1
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    • pp.75-94
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    • 2005
  • With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

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Why Do Customers Purchase from a Website? Activity-based Web Presence Readiness Model

  • Kang, Kyungwoo;Kim, Yong Jin;Shin, Seung Kyoon
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.85-102
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    • 2013
  • This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post-Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e-commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

Strategy of CSR Storytelling with the application of Greimas Actantial Model -focusing on Hyundai Motor Company's CSR website (그레마스 행위소 모델을 통해 본 기업의 CSR스토리텔링 전략-현대자동차 CSR홈페이지를 중심으로)

  • HONG, Sook-Yeong
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.119-128
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    • 2016
  • This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.