• 통상정보연구
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• 제10권1호
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• pp.73-95
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• 2008

The most important instrument to declare oneself publicly in cyberspace is to use a homepage or website. Nowadays most of Korean as well as overseas art museums have their own websites, through which they provide consumers with essential information and strive to declare themselves publicly in cyberspace. A homepage is composed of various components and the most crucial component is the interface. The objective of this paper is to present a proposal to help get a program for efficient website management and consumer satisfaction.

• 패션비즈니스
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• 제11권4호
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• pp.69-81
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• 2007

This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P's individual item and the result was appeared like this. First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information. Secondly, in the price part, almost apparel brands are provide their product's image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price. Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand's website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others. Forth, in the place section, it's focused on the information of shopping mall location, contact number, address, and on-line shopping mall. In Conclusion, when the most of apparel brands are doing internet marketing, they're concern to product and promotion, but price and place needs more supplement in the unisex apparel brand's marketing mix.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 춘계학술대회
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• pp.257-260
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• 2014

디지털 포렌식은 사고 발생 시 시스템 파일을 복원 하여 증거 자료를 찾는 유일한 수단이며 지금 일어나고 있는 KT 홈페이지 해킹, 카드사 3사 개인정보 유출 및 최근 일어난 스킨푸드 홈페이지 가입 고객 정보 유출 등 이러한 범죄를 저지른 해커를 찾기 위한 유일한 수단이기도 하다. 본 연구에서는 KT 홈페이지 해킹 공격에 시도한 우회 프로그램 및 자동화 프로그램을 활용하여 해킹을 시도했을 경우 어떤 정보가 유출 되었는가에 대한 실험과 이렇게 홈페이지 공격을 당 했을 경우 어떻게 포렌식을 해서 해커에 대한 증거 자료를 찾은 후 보고서를 만들 수 있는지에 대해 기술한다.

• 임상간호연구
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• 제19권1호
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• pp.152-167
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• 2013

Purpose: The purpose of this study was to develop a website-based patient safety culture promotion program that could be implemented by nurses in real work scenarios. Methods: This study was a methodological study. A patient safety culture promotion program, called 'Safe Culture, Save Patients' was developed, based on structuration theory and performance engineering approaches. Results: This program was delivered in the form of a website containing contents about changes in the work environment, information about accidents and the improvement process details, as well as a program for motivation. The program was tested about the validity on contents and usability - a panel of 14 experts confirmed its validity using the contents validity index (CVI), with a resulting S-CVI of .980. Usability was evaluated by 11 nurses, which allowed finalize the program. Conclusion: The 'Safe Culture, Save Patients' program was a valid program that could be applied in clinical practice immediately. The results of this study warrant further studies to evaluate the effects of this patient safety culture promotion program.

• 지식경영연구
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• 제17권2호
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• pp.187-204
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• 2016

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, and escapist experience toward satisfaction and, moreover, we investigated the moderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

• Journal of Smart Tourism
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• 제2권2호
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• pp.15-19
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• 2022

Destination marketing organizations (DMOs) utilize the official website for marketing and promotional purposes, while tourists often navigate through the official website to gather necessary information for their upcoming trips. With the advancement of business analytics, DMOs may need to exploit the clickstream data generated through their official website to develop more suitable and persuasive strategic marketing and promotional activities. As such, the primary objective of the current study is to show whether clickstream data can successfully identify the trip purposes of a particular user. Using a latent class analysis and multinomial logistic regression, this study found the meaningful and statistically significant variations in webpage visits among different trip purpose groups (e.g., weekend getaways, day-trippers, and other purposes). The findings of this study would provide a foundation for more data-centric destination marketing and management practice.

• 약학회지
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• 제56권3호
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• pp.204-209
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• 2012

The purpose of this study was to construct database for a drug safety information website to serve as an access point of up-to-date resources for a wide variety of drug-safety information helping patients and healthcare professionals make well-informed decisions about medication use. All the contents developed were confirmed by the council of advisors who were the experts in drug safety. The detailed contents of database on frequently prescribed drug including 9 NSAIDs, 19 antibiotics, 24 cardiovascular, 21 metabolic, 14 respiratory, 20 digestive, 22 hormonal, 10 genitourinary, 10 anti-allergic, 27 antifungal/antiviral, and 71 neuropsychiatric agents were developed based on the approved drug labeling of the Korean FDA. A separately searchable database of drug-specific safety information for patients and health professionals was constructed for users in need of different depth of knowledge on using medications safely. The safety information on highly prevalent chronic diseases and drug classes was also developed. Finally the most recent global drug safety news was provided. The consumer directed information was developed in layman's terms as means of proving user-friendly information. The creation of this type of website is part of the Korean FDA's ongoing initiative to address and promote the safe use of medications for the public.

• 정보관리학회지
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• 제20권3호
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• pp.129-153
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• 2003

본 연구에서는 기존에 국내·국외에서 수행된 주요 웹사이트의 사용성 평가와 관련된 연구에 적용된 기준을 비교${\cdot}$분석하여, 우리나라 디지털도서관의 웹사이트 평가에 적용 가능한 일반적인 웹사이트 사용성 평가기준을 도출함으로써 향후 이용자 서비스의 품질향상을 통한 효율적인 웹서비스를 제공할 수 있기 위한 근거를 마련하고자 한다. 디지털도서관 웹사이트를 대상으로 한 사용성 평가기준은 서로 다른 수많은 특성과 목적을 가지고 운영되는 웹사이트에 일률적으로 적용되어질 수는 없다. 적용대상에 따라 평가 기준이 달라지거나 최소한 각 평각기준의 비중이 달라져야 할 것이다. 디지털도서관 웹사이트의 경우 대학도서관, 공공도서관, 전문도서관, 학교도서관 등 해당 분야별로 특성에 따른 웹사이트가 구축되어진다. 본 연구에서 제시한 디지털도서관 웹사이트 사용성 평가기준(안)은 일반적으로 준수해야 할 항목에서의 기준이라 할 수 있다.

• Asia pacific journal of information systems
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• 제26권3호
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• pp.393-426
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• 2016

The qualities of the technological artifact of online shopping websites and the overall support delivered by the service provider through the website are generally agreed to be crucial elements in creating customer satisfaction and loyalty. However, a lack of consensus exists on how those qualities are related to each other, what they consist of, and how they can be conceptualized. Based on relevant literature and using a servicescape framework as a theoretical lens, we divide online shopping website qualities into information and system qualities and argue that both factors affect service quality. We conceptualize each of the three types of quality as a second-order formative construct comprising its most salient quality dimensions: information quality consisting of reliability, understandability, currency, and relevance; system quality consisting of usability, availability, and responsiveness; and service quality consisting of efficiency and fulfillment. Our model of how information, system, and service qualities are related to one another and to customer satisfaction and loyalty is then tested empirically with a data set of 570 online shopping customers. Our integrated model reconciles the seemingly contradictory conceptualizations of previous researchers and provides an effective way to create customer satisfaction and loyalty.

• 정보관리연구
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• 제38권2호
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• pp.127-152
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• 2007

오늘날 아동은 성인보다 컴퓨터와 인터넷을 통한 정보습득에 익숙하며 실제로 그들의 생활형태에 커다란 영향을 미치고 있다. 이에 공공도서관은 시공간에 제약 없이 아동들이 스스로 평생동안 학습하고, 책을 읽고, 정보에 접근할 수 있도록 웹사이트를 구축하여 제공해야 한다. 본 연구는 공공도서관 웹사이트의 중요성, 특히 아동을 위한 공공도서관 웹서비스의 중요성과 국내 동향을 분석하고 개선방안을 제시하고자 하는데 목적이 있다. 이를 위하여 대구 경북지역의 공공도서관 홈페이지를 대상으로 웹사이트의 구축여부, 구성체계, 검색서비스, 콘텐트를 분석하였다.