• 대한지역사회영양학회지
• /
• 제13권3호
• /
• pp.359-366
• /
• 2008

This study has two section, one is design and development of website, the other is evaluation of website quality. The website was designed to have three web contents, Nutrition education for women's health, Food information for women, and Menus for women's health. In nutrition education for women's health, women were divided by healthy women, pregnant and nursing women, and patients. In Food information for women, I offer food information for the purpose of inducing women to have food intake for healthy lives. In Menus for women's health, 299 menus were selected by preference evaluation and menu evaluation. The website was developed through this study. The main menu consists of 3 web contents of nutrition education for women's health, food information for women, menus for women's health and this site also contain Q & A. In the quality valuation process by a group of experts, all respondents highly esteemed the quality of the website used inthis study reward grading in higher than 3 points (in general).

• 유통과학연구
• /
• 제22권2호
• /
• pp.11-20
• /
• 2024

Purpose: The primary objective of this study is to investigate the impact of website quality on impulse buying of the online retailer, which is mediated by positive emotion and moderated by personalized advertising. Research design, data and methodology: The present study used a survey methodology conducted on many user's smartphones. The sample in this study included 409 college students in Indonesia. Purposive sampling was used as the sampling technique. Data was collected by distributing questionnaires to many respondents through the Google Documents online survey. Results: The findings derived from the application of structural equation modelling for data analysis show that 1). Website quality affects impulse buying and positive emotion, and 2). The impact of website quality on impulse buying was mediated by positive emotion and moderated by personalized advertising. Conclusions: The findings presented in this study has significant theoretical implications that contribute to the existing concept on the relationship between website quality, positive emotion, personalized advertising and impulse buying. The findings of the research possess managerial implications. It can be used can as a reference in determining website quality and the appropriate personalized advertising that increases online impulse buying at online retailer In Indonesia.

• 디자인학연구
• /
• 제16권2호
• /
• pp.161-170
• /
• 2003

20세기 말부터 급격한 발달을 통하여 웹사이트는 사용자의 대상 범주를 단일 문화권에서 벗어나 전세계의 타 문화권에 거주하는 사람들에게 이르기까지 넓혀왔다. 이는 다시 말하면 웹사이트가 태생적으로 문화와의 연관성을 가지고 있다는 것을 의미한다. 이러한 다국적 문화 수용체로서의 웹의 역할을 생각하여 볼 때, 서로 다른 문화권에서 웹사이트가 어떠한 형태로 변환되어 적용되어야 하는가를 보다 심층적으로 밝혀내고자 한다. 본 연구에서는 웹사이트의 구조가 각기 다른 문화권의 영향에 따라서 변화한다는 가설을 바탕으로 그 진위여부를 밝히는 것을 그 목적으로 하였으며, 이를 위하여 다음과 같은 실험을 진행하였다. 우선 여러 가지 문화이론을 기반으로, 현재 IT산업의 활발한 발달 모습을 보이고 있는 한국과 미국의 웹사이트가 그 문화적인 차이로 인하여 어떻게 다른 양상을 띄고 있는지를 웹사이트의 구조(Structure & Navigation)를 중심으로 분석하였다. 우선 각 국가별 20여 개의 종합쇼핑몰(I-commerce) 사이트들을 분석하기 위하여, 종합쇼핑몰 평가가이드라인 (I-commerce Site Evaluation Guideline)을 사이트 정보의 흐름과 페이지 별 분석으로 나누어 제안하고, 이를 이용하여 비교 분석한 결과를 바탕으로 문화권에 따른 국가별 선호 프로토타입(prototype)을 디자인하였으며, 이렇게 제안된 국가별 선호 프로토타입을 이용하여 원격 사용성 평가와 문화적 가치에 관한 설문을 통하여 국가별 웹사이트의 구조 선호도에 관한 가설의 진위 여부를 밝혀 내었다. 또한 이에 문화와 웹 인터페이스와의 연관성 및 국가별 사이트 네비게이션의 선호도에 대한 결과를 다양한 문화 이론을 바탕으로 해석해 내었다. 조직의 강도(

• 한국지능정보시스템학회:학술대회논문집
• /
• 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
• /
• pp.111-120
• /
• 2007

Recently the importance of website becomes confident in realizing the long distance education (teleeducation) as web. The purpose of this research is evaluating the websites of cyber university and analyzes web usability and web accessibility and analyzes to suggest the good quality content and several personalized service. Also we tried to improve website quality and contribute the reliability of the long distance education with all these. For these we applied the of professor Hyung Nam Moon's SM-ABCDE website evaluation model and developed the check list suitable for cyber university and evaluated websites in the five views of Attraction, Business, Content, Design, Engineering. Totally Kyunghee Cyber University, Busan Digital University, Hanyang Cyber University is selected best in sequence. But every website doesn't keep the basic observation rule of the web accessibility.

• 한국초등과학교육학회지:초등과학교육
• /
• 제39권1호
• /
• pp.69-83
• /
• 2020

The purpose of this study was to identify factors that influenced elementary school teachers in choosing websites that support science teaching and learning. The participants of this study were four elementary school teachers. The data was collected through semi-constructed and in-depth interview. The results of the research are as follows: First, the individual factors that influenced participants to choose a website were teacher's thinking about appropriate science teaching and learning methods and teacher's lack of ability to prepare science lessons. Second, the surroundings factors were the image of the teachers using the website, the formation of consensus, belonging to the peer teachers, and students' preferences and interests. Third, participants chose a website where they could provide ideas for science lessons that are not available in textbooks and instructional materials for all subjects, and see stories and tips related to teaching career. In addition, the website was selected according to whether the developer of science instructional materials was a teacher, whether the materials uploaded on the website were up-to-date, and whether the teachers can learn by themselves to prepare for the science class. Fourth, participants considered the design and interactivity of the website and chose a website that is easy to search for information. Finally, we suggested the implications for building the websites that support science teaching and learning.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 2003년도 봄 학술발표대회논문집
• /
• pp.234-235
• /
• 2003

• 정보관리학회지
• /
• 제25권3호
• /
• pp.99-118
• /
• 2008

컴퓨터와 정보통신기술의 급격한 발전으로 인터넷의 활용이 보편화됨에 따라 가상공간에서 중요 매체가 되는 웹사이트의 기능과 역할은 매우 중요하며, 이러한 웹사이트에 대한 올바른 수준 평가는 웹사이트의 구축과 운영에 필요한 시사점을 제공해 준다. 많은 선행 연구에서 웹사이트 평가요소가 사용자의 만족도와 재방문에 대한 의도에 긍정적인 영향을 미치는 것으로 보고 있다. 본 연구에서는 기존 웹사이트 평가요소에 대한 연구를 바탕으로 대학도서관의 웹사이트 평가요소를 디자인, 콘텐츠, 사용자 인터페이스, 신뢰감, 운영관 리라는 5 가지 항목으로 선정하였고, 사용자 만족과 재방문 의도를 내생 변수로 한 연구모형을 설계하고, 가설을 설정한 다음, 실증 연구를 통해 검증하였다. 그 결과 사용자 만족은 사용자 인터페이스에 가장 영향을 받으며, 재방문 의도는 콘텐츠와 사용자에 대한 신뢰감에 영향을 받는다. 하지만 대학도서관의 웹사이트는 사용자 만족과 재방문 의도 간에는 긴밀한 관계를 가지고 있다고 단정할 수는 없는 것으로 보인다.

• 정보관리학회지
• /
• 제19권4호
• /
• pp.137-161
• /
• 2002

본 연구의 목적은 대학도서관 웹사이트의 효율적인 이용을 위하여 웹사이트 메뉴구조와 용어를 제안하는데 있다. 메뉴구조는 7가지의 웹사이트 메뉴패턴을 기준으로 분석하였고, 용어는 빈도순에 의한 항목을 분석하였다. 메뉴구조의 분석결과는 전반적으로 2가지 이상의 메뉴구조를 혼합하여 사용하고 있었고, 구조패턴은 <테이블>과 <프레임 + 테이블> 메뉴패턴이 유리한 것으로 나타났다. 메뉴에 사용된 용어는 다양하게 나타나고 있어서 체계적인 재분류와 절제된 표현이 요구된다. 본 연구의 결과는 도서관 웹사이트 제작자와 일선 사서들의 메뉴구조와 용어선정 문제에 도움을 주고, 이용자에게 도서관이 제공하는 서비스의 개념적 혼동과 이해부족 문제를 해소할 것으로 기대 된다.

• 유통과학연구
• /
• 제19권7호
• /
• pp.113-121
• /
• 2021

Purpose: Technology induces the virtual distribution channel to exist, especially for booking a room online. This situation, indeed, provides an alternative for the customers to book based on their budget through digital platforms. One platform offering competitive prices is virtual hotel operators, such as Airbnb, OYO, RedDoorz, and Airy Rooms. Preferably, after using their platform, the user should be satisfied and loyal. Hence, this investigation aims to prove some associations. The first is between e-satisfaction and e-loyalty. The second is between website quality and e-satisfaction. The final is between website quality and e-loyalty. Research design, data, and methodology: This study is quantitatively designed with the sample of 350 users of the virtual hotel operator applications in Bandar Lampung: Airbnb, OYO, RedDoorz, and Airy, as the samples. Therefore, by denoting this sample size, the structural equation model based on covariance is utilized to examine the three hypotheses proposed. Also, to get the responses, this study uses a survey through a questionnaire. Result: This investigation demonstrates the positive relationship between e-satisfaction and e-loyalty. Additionally, website quality positively associates with e-satisfaction and e-loyalty. Conclusion: The virtual hotel operators must have the superiority on their website-based application to update the information based on the room availability and price, ensure online transaction safety, and facilitate its utilization to maintain long-term satisfaction and loyalty virtually.

• 가족자원경영과 정책
• /
• 제9권1호
• /
• pp.131-146
• /
• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.