• International Commerce and Information Review
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• v.17 no.1
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• pp.3-28
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• 2015

Web-ads often distract users' online activities. Web-ads even deter users from comprehending the website contents. As these irritated users try to avoid web-ads, advertising agencies make web-ads even more noticeable to grasp users' attention. The factors that attract users should increase web-ad performance. However, this study confirms that those efforts irritate users and decrease web-ad performance. Also, this study shows that irritated users eventually try to avoid re-visiting the websites. This study also confirms that excessive web-ads on Internet news websites bring more confusion to users than on e-commerce websites. This finding supports the importance of more sustainable web activities on the Internet news websites as users expect objective and fair contents. Based on these results, this study proposes the directions of web-ads activities for the common good and self-interests of the stakeholders.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.2
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• pp.680-699
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• 2015

The use of web service has been increased rapidly, with an increase in the number of available services, finding the exact service is the challenging task. Service discovery is the most significant job to complete the service discoverers needs. In order to achieve the efficient service discovery, we focus on designing a cluster based service discovery model for service registering and service provisioning among all mobile nodes in a mobile ad hoc network (MANETs). A dynamic backbone of nodes (i.e. cluster heads) that forms a service repository to which MANET nodes can publish their services and/or send their service queries. The designed model is based on storing services with their service description on cluster head nodes that are found in accordance with the proposed cluster head election model. In addition to identifying and analyzing the system parameters for finding the effectiveness of our model, this paper studies the stability analysis of the network, overhead of the cluster, and bandwidth utilization and network traffic is evaluated using analytic derivations and experimental evaluation has been done.

• Journal of Communications and Networks
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• v.4 no.3
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• pp.161-169
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• 2002

Ad hoc wireless networks involving large populations of scattered communication nodes will play a key role in the development of low power, high capacity, interactive, multimedia communication networks. Such networks must support arbitrary network connections and provide coverage anywhere and anytime. This paper partitions such arbitrarily connected network architectures into three distinct groups, identifies the associated dual network architectures and counts the number of network architectures assuming there exist N network nodes. Connectivity between network nodes is characterized as a random event. Defining the link availability P as the probability that two arbitrary network nodes in an ad hoc network are directly connected, the network connection probability $ \integral_n$(p) that any two network nodes will be directly or indirectly connected is derived. The network connection probability $ \integral_n$(p) is evaluated and graphically demonstrated as a function of p and N. It is shown that ad hoc wireless networks containing a large number of network nodes possesses the same network connectivity performance as does a fixed network, i.e., for p>0, $lim_{N\to\infty} Integral_n(p)$ = 1. Furthermore, by cooperating with fixed networks, the ad hoc network connection probability is used to derive the global network connection probability for hybrid networks. These probabilities serve to characterize network connectivity performance for users of wireless ad hoc and hybrid networks, e.g., IEEE 802.11, IEEE 802.15, IEEE 1394-95, ETSI BRAN HIPERLAN, Bluetooth, wireless ATM and the world wide web (WWW).

• Publications of The Korean Astronomical Society
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• v.35 no.3
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• pp.29-41
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• 2020

Korea has numerous astronomical resources, such as observational records, star maps, and a wealth of literature, covering the period from the Three Kingdoms (54 BC - 932 AD) to the Joseon Dynasty (1392 - 1910 AD). The research activities related to these resources have been limited to those by individual researchers. It is now necessary to conduct research by efficiently and systematically collecting and managing Korean astronomical records using an accessible Web environment. The purpose of this study is to complete a system that enables researchers systematically to collect and verify a large number of historical records related to astronomical phenomena in a Web environment. In 2017, a preliminary survey was conducted, and the requirements pertaining to an implementation target system were devised. In addition, a joint development plan was carried out by the developer, lasting three months in 2018. Although the system is relatively simple, it is the first system to be attempted in the historical astronomy field. In order to proceed with the systematic development, the software development methodology is applied to the entire process from deriving the requirements of researchers to completing the system. The completed system is verified through integrated function and performance tests. The functional test is repeated while modifying and testing the system based on various test scenarios. The performance test uses a performance measurement test tool that takes measurements by setting up a virtual operation environment. The developed system is now in normal operation after a one-year trial period. Researchers who become authorized to use the system can use it to verify the accuracy of data and to suggest improvements. The collected feedback will be reflected in future systems, and Korean astronomical records will be available for use internationally through a multilingual service.

• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.164-167
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• 2022

In table Machine comprehension, the knowledge required for language models or the structural form of tables changes depending on the domain, showing a greater performance degradation compared to text data. In this paper, we propose a pre-learning data construction method and an adversarial learning method through meaningful tabular data selection for constructing a pre-learning table language model robust to these domain changes in table machine reading. In order to detect tabular data sed for decoration of web documents without structural information from the extracted table data, a rule through heuristic was defined to identify head data and select table data was applied. An adversarial learning method between tabular data and infobax data with knowledge information about entities was applied. When the data was refined compared to when it was trained with the existing unrefined data, F1 3.45 and EM 4.14 increased in the KorQuAD table data, and F1 19.38, EM 4.22 compared to when the data was not refined in the Spec table QA data showed increased performance.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.583-585
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• 2022

최근 기술의 발전으로 인해 자연어 처리 모델의 성능이 증가하고 있다. 그에 따라 평문 지문이 아닌 KorQuAD 2.0 과 같은 웹 문서를 지문으로 하는 기계 독해 과제를 해결하려는 연구가 증가하고 있다. 최근 기계 독해 과제의 대부분의 모델은 트랜스포머를 기반으로 하는 추세를 보인다. 그 중 대표적인 모델인 BERT 는 문자열의 순서에 대한 정보를 임베딩 과정에서 전달받는다. 한편 웹 문서는 태그 구조가 존재하므로 문서를 이해하는데 위치 정보 외에도 태그 정보도 유용하게 사용될 수 있다. 그러나 BERT 의 기존 임베딩은 웹 문서의 태그 정보를 추가적으로 모델에 전달하지 않는다는 문제가 있었다. 본 논문에서는 BERT 에 웹 문서 태그 정보를 효과적으로 전달할 수 있는 HTML 임베딩 기법 및 이를 위한 전처리 기법으로 HTML 태그 스택을 소개한다. HTML 태그 스택은 HTML 태그의 정보들을 추출할 수 있고 HTML 임베딩 기법은 이 정보들을 BERT 의 임베딩 과정에 입력으로 추가함으로써 웹 문서 질의 응답 과제의 성능 향상을 기대할 수 있다.

• The KIPS Transactions:PartA
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• v.17A no.5
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• pp.229-236
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• 2010

With an increasing number of documents in the Internet or enterprises, it becomes crucial to efficiently support users' queries on those documents. In that situation, the full-text search technique is accepted in general, because it can answer uncontrolled ad-hoc queries by automatically indexing all the keywords found in the documents. The size of index files made for full-text searches grows with the increasing number of indexed documents, and thus the disk cost may be too large to process multi-keyword queries against those enlarged index files. To solve the problem, we propose both of the index file structure and its management scheme suitable to the processing of multi-keyword queries against a large volume of index files. For this, we adopt the structure of inverted-files, which are widely used in the multi-keyword searches, as a basic index structure and modify it to a hierarchical structure for join operations and ranking operations performed during the query processing. In order to save disk costs based on that index structure, we dynamically store in the main memory the results of join operations between two keywords, if they are highly expected to be entered in users' queries. We also do performance comparisons using a cost model of the disk to show the performance advantage of the proposed scheme.

• Journal of Intelligence and Information Systems
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• v.19 no.1
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• pp.95-110
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• 2013

Recently, the amount of unstructured data being generated through a variety of social media has been increasing rapidly, resulting in the increasing need to collect, store, search for, analyze, and visualize this data. This kind of data cannot be handled appropriately by using the traditional methodologies usually used for analyzing structured data because of its vast volume and unstructured nature. In this situation, many attempts are being made to analyze unstructured data such as text files and log files through various commercial or noncommercial analytical tools. Among the various contemporary issues dealt with in the literature of unstructured text data analysis, the concepts and techniques of opinion mining have been attracting much attention from pioneer researchers and business practitioners. Opinion mining or sentiment analysis refers to a series of processes that analyze participants' opinions, sentiments, evaluations, attitudes, and emotions about selected products, services, organizations, social issues, and so on. In other words, many attempts based on various opinion mining techniques are being made to resolve complicated issues that could not have otherwise been solved by existing traditional approaches. One of the most representative attempts using the opinion mining technique may be the recent research that proposed an intelligent model for predicting the direction of the stock index. This model works mainly on the basis of opinions extracted from an overwhelming number of economic news repots. News content published on various media is obviously a traditional example of unstructured text data. Every day, a large volume of new content is created, digitalized, and subsequently distributed to us via online or offline channels. Many studies have revealed that we make better decisions on political, economic, and social issues by analyzing news and other related information. In this sense, we expect to predict the fluctuation of stock markets partly by analyzing the relationship between economic news reports and the pattern of stock prices. So far, in the literature on opinion mining, most studies including ours have utilized a sentiment dictionary to elicit sentiment polarity or sentiment value from a large number of documents. A sentiment dictionary consists of pairs of selected words and their sentiment values. Sentiment classifiers refer to the dictionary to formulate the sentiment polarity of words, sentences in a document, and the whole document. However, most traditional approaches have common limitations in that they do not consider the flexibility of sentiment polarity, that is, the sentiment polarity or sentiment value of a word is fixed and cannot be changed in a traditional sentiment dictionary. In the real world, however, the sentiment polarity of a word can vary depending on the time, situation, and purpose of the analysis. It can also be contradictory in nature. The flexibility of sentiment polarity motivated us to conduct this study. In this paper, we have stated that sentiment polarity should be assigned, not merely on the basis of the inherent meaning of a word but on the basis of its ad hoc meaning within a particular context. To implement our idea, we presented an intelligent investment decision-support model based on opinion mining that performs the scrapping and parsing of massive volumes of economic news on the web, tags sentiment words, classifies sentiment polarity of the news, and finally predicts the direction of the next day's stock index. In addition, we applied a domain-specific sentiment dictionary instead of a general purpose one to classify each piece of news as either positive or negative. For the purpose of performance evaluation, we performed intensive experiments and investigated the prediction accuracy of our model. For the experiments to predict the direction of the stock index, we gathered and analyzed 1,072 articles about stock markets published by "M" and "E" media between July 2011 and September 2011.