• Title/Summary/Keyword: web users

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Customer Personalized System of eCRM Using Web Log Mining and Rough Set

  • Lee, Jae-Hoon;Chung, Il-Yong;Lee, Sung-Joo
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2006.11a
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    • pp.29-32
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    • 2006
  • In this paper, we propose a customer personalized system that presents the web pages to users which are customized to their individuality. It analyzes the action of users who visit the shopping mall, and preferentially supplies the necessary information to them. When they actually buy some items, it forecasts the users' access pattern to web site and their following purchasable items and improves their web pare on the bases of their individuality. It reasons the relation among the web documents and among the items by using the log data of web server and the purchase information of DB. For reasoning it employs Rough Set, which is a method that searches the association rule and offers most suitable cases by reduces cases. It reasons the web pages by considering the users' access pattern and time by using the web log and reasons the users' purchase pattern by using the purchase information of DB. On the basis of the relation among them, it appends the related web pages to link of users' web pages and displays the inferred goods on users' web pages.

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A study on sustainable direction of web-marketing and web-advertising performance (바람직한 웹마케팅의 방향과 웹광고 성과에 관한 연구)

  • Kang, Inwon;Cho, Eunsun
    • International Commerce and Information Review
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    • v.17 no.1
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    • pp.3-28
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    • 2015
  • Web-ads often distract users' online activities. Web-ads even deter users from comprehending the website contents. As these irritated users try to avoid web-ads, advertising agencies make web-ads even more noticeable to grasp users' attention. The factors that attract users should increase web-ad performance. However, this study confirms that those efforts irritate users and decrease web-ad performance. Also, this study shows that irritated users eventually try to avoid re-visiting the websites. This study also confirms that excessive web-ads on Internet news websites bring more confusion to users than on e-commerce websites. This finding supports the importance of more sustainable web activities on the Internet news websites as users expect objective and fair contents. Based on these results, this study proposes the directions of web-ads activities for the common good and self-interests of the stakeholders.

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A Study of Web Navigation Design to Improve Usability of Old-aged Users (고령자의 사용편의성을 위한 웹 네비게이션 디자인에 관한 연구)

  • Bae, Yoon-Sun;Lee, Hyun-Ju
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.129-140
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    • 2006
  • In this study, I would like to suggest a new model of web navigation design which can enhance old-aged users web usability. I would like to prove that when users enjoy web navigation design, older-users access information much more effectively. Using a survey, suggest some types of web navigation designed for old-aged users. After that, based on the result of the prepatory survey, I conducted an experiment with 4 types of web navigation designs, which have been developed to reflect varying stages of comprehensibility. My survey focused three points. First I tested whether they lost their way while searching for information. Secondly, if they did lose their way, I checked whether they could recover from their errors and find their way back. Thirdly, I investigated whether layout, location and size of the web navigation design factors affected usability. The results of my survey indicated that old-aged users spend the shortest time, have the easiest interface, and have least error incidence under the web navigation design to enhance old-aged users web usability.Thus, developing a web navigation design for old-aged users can encourage older people to be more involved with the internet, especially in the aging society.

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User modeling based on fuzzy category and interest for web usage mining

  • Lee, Si-Hun;Lee, Jee-Hyong
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.5 no.1
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    • pp.88-93
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    • 2005
  • Web usage mining is a research field for searching potentially useful and valuable information from web log file. Web log file is a simple list of pages that users refer. Therefore, it is not easy to analyze user's current interest field from web log file. This paper presents web usage mining method for finding users' current interest based on fuzzy categories. We consider not only how many times a user visits pages but also when he visits. We describe a user's current interest with a fuzzy interest degree to categories. Based on fuzzy categories and fuzzy interest degrees, we also propose a method to cluster users according to their interests for user modeling. For user clustering, we define a category vector space. Experiments show that our method properly reflects the time factor of users' web visiting as well as the users' visit number.

Mobile Web Automatic Generation using the Web users usage pattern (사용자 이용패턴을 이용한 모바일웹 컨텐츠 자동 생성에 관한 연구)

  • Ko, Hee-Ae;Kim, Jong-Keun;Sim, Kun-Ho;Meihua, Zhao;Yin, Chang-Yi;Lim, Young-Hwan
    • Journal of Digital Contents Society
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    • v.9 no.4
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    • pp.583-590
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    • 2008
  • These days Mobile web Full Browsing is getting the issues which displays whole Web Site contents in browser of mobile device. Since the size of browser is too small, in this paper, it recommends a new method that web users can choose variable service and web contents for mobile contents by adopting new platform. The mobile web would be generated automatically to apply the web 2.0 through the web users pattern. The platform is that no one belong in data, anyone can use this, anyone can modify the data, so variable users can create new contents for proper mobile web. It is the Mobilder application which can build Mobile web pages. Any User can make mobile web pages with Mobilder Before producing the program, in this paper, it will build mobile web pages by web users navigation pattern. After analysing the web users pattern, we will produce the mobile web pages through this.

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Machine Learning Methods for Trust-based Selection of Web Services

  • Hasnain, Muhammad;Ghani, Imran;Pasha, Muhammad F.;Jeong, Seung R.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.1
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    • pp.38-59
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    • 2022
  • Web services instances can be classified into two categories, namely trusted and untrusted from users. A web service with high throughput (TP) and low response time (RT) instance values is a trusted web service. Web services are not trustworthy due to the mismatch in the guaranteed instance values and the actual values achieved by users. To perform web services selection from users' attained TP and RT values, we need to verify the correct prediction of trusted and untrusted instances from invoked web services. This accurate prediction of web services instances is used to perform the selection of web services. We propose to construct fuzzy rules to label web services instances correctly. This paper presents web services selection using a well-known machine learning algorithm, namely REPTree, for the correct prediction of trusted and untrusted instances. Performance comparison of REPTree with five machine learning models is conducted on web services datasets. We have performed experiments on web services datasets using a ten k-fold cross-validation method. To evaluate the performance of the REPTree classifier, we used accuracy metrics (Sensitivity and Specificity). Experimental results showed that web service (WS1) gained top selection score with the (47.0588%) trusted instances, and web service (WS2) was selected the least with (25.00%) trusted instances. Evaluation results of the proposed web services selection approach were found as (asymptotic sig. = 0.019), demonstrating the relationship between final selection and recommended trust score of web services.

Design and Implementation of Web Server for Analyzing Clickstream (클릭스트림 분석을 위한 웹 서버 시스템의 설계 및 구현)

  • Kang, Mi-Jung;Jeong, Ok-Ran;Cho, Dong-Sub
    • The KIPS Transactions:PartD
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    • v.9D no.5
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    • pp.945-954
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    • 2002
  • Clickstream is the information which demonstrate users' path through web sites. Analysis of clickstream shows how web sites are navigated and used by users. Clickstream of online web sites contains effective information of web marketing and to offers usefully personalized services to users, and helps us understand how users find web sites, what products they see, and what products they purchase. In this paper, we present an extended web log system that add to module of collection of clickstream to understand users' behavior patterns In web sites. This system offers the users clickstream information to database which can then analyze it with ease. Using ADO technology in store of database constructs extended web log server system. The process of making clickstreaming into database can facilitate analysis of various user patterns and generates aggregate profiles to offer personalized web service. In particular, our results indicate that by using the users' clickstream. We can achieve effective personalization of web sites.

A Study on Design and Development of Web Information Collection System Based Compare and Merge Method (웹 페이지 비교통합 기반의 정보 수집 시스템 설계 및 개발에 대한 연구)

  • Jang, Jin-Wook
    • Journal of Information Technology Services
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    • v.13 no.1
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    • pp.147-159
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    • 2014
  • Recently, the quantity of information that is accessible from the Internet is being dramatically increased. Searching the Web for useful information has therefore become increasingly difficult. Thus, much research has been done on web robots which perform internet information filtering based on user interest. If a web site which users want to visit is found, its content is searched by following the searching list or Web sites links in order. This search process takes a long time according as the number of page or site increases so that its performance need to be improved. In order to minimize unnecessary search with web robots, this paper proposes an efficient information collection system based on compare and merge method. In the proposed system, a web robot initially collects information from web sites which users register. From the next visit to the web sites, the web robot compares what it collected with what the web sites have currently. If they are different, the web robot updates what it collected. Only updated web page information is classified according to subject and provided to users so that users can access the updated information quickly.

Design intelligent web-agent system using learning method (학습 방법을 이용한 지능형 웹 에이전트 시스템 설계)

  • 이말례;남태우
    • Journal of the Korean Society for information Management
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    • v.14 no.2
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    • pp.285-301
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    • 1997
  • Massive amount ofinformation is provided for the internet users. Therfore, the users are exposed even to the useless information. In this paper, a Intelligent Web-Agent system is present as a solution for this kind if users inconvinience. This Intelligent Web-Agent system i devised users to search by the keyword about which they get information and commend the sites which have more intensive relation with the examine keyword, judge by the users and the case-base constructed by the Intelligent Web-Agent system itself previously, so the users can access the essential web sites in short time. Intelligent Web-Agent system is compose of a interface-system and a learning system. According to the experiment, using the Intelligent Web-Agent System quicker than the case when not using the Intelligent Web-Agent System.

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A Web-Based Robot Simulator (웹 기반 로봇 시뮬레이터)

  • Hong, Soon-Hyuk;Lee, Sang-Hyun;Jeon, Jae-Wook;Yoon, Ji-Sup
    • Journal of Institute of Control, Robotics and Systems
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    • v.7 no.3
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    • pp.255-262
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    • 2001
  • According to the advancement of web related technologies, many works on robots using these technologies, called web-based robots enables sharing of expensive equipments as well as control of remote robots. But none of the existing methods about web-based robots in-clude robot simulators in their web browser, which transfer appropriate information of a remote place to the local users. In this paper, a web-based robot simulator is proposed and developed to control a remote robot by using the web. The proposed simulator can transfer the 3D information about the remote robot to the local users by using 3D graphics, which has not been previously developed. Also, it sends the camera image of a remote place to the local users so that the users can use this camera image as well as 3D information in order to control the remote robot.

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