• International Journal of Fuzzy Logic and Intelligent Systems
• /
• v.2 no.3
• /
• pp.204-209
• /
• 2002

The interest of data mining in artificial intelligence with fuzzy logic has been increased. Data mining is a process of extracting desirable knowledge and interesting pattern ken large data set. Because of expansion of WWW, web data is more and more huge. Besides mining web contents and web structures, another important task for web mining is web usage mining which mines web log data to discover user access pattern. The goal of web usage mining in this paper is to find interesting user pattern in the web with user feedback. It is very important to find user's characteristic fer e-business environment. In Customer Relationship Management, recommending product and sending e-mail to user by extracted users characteristics are needed. Using our method, we extract user profile from the result of web usage mining. In this research, we concentrate on finding association rules and verify validity of them. The proposed procedure can integrate fuzzy set concept and association rule. Fuzzy association rule uses given server log file and performs several preprocessing tasks. Extracted transaction files are used to find rules by fuzzy web usage mining. To verify the validity of user's feedback, the web log data from our laboratory web server.

• Korean Management Science Review
• /
• v.23 no.3
• /
• pp.63-75
• /
• 2006

There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define 3 new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites arid arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered from some users' PCs. The results analysing the data summarized as follows : (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.8 no.1
• /
• pp.183-190
• /
• 2012

Mobile web applications are different from desktop web applications because of their small screen size and small user input devices. Therefore user interface designers have spent their effort and time to re-design the user interface of mobile web applications to meet these differences. In this paper, we introduce five user interface patterns for mobile web applications to reduce their effort and time. Two of them are for utilizing small screen size efficiently, and they are space overloading pattern and data filtering pattern. These patterns enable designers to reduce screen usage. The other three patterns - data suggestion pattern, input reuse pattern, and incremental data input pattern - are for helping users' data input on mobile devices. These three patterns enable users to reduce direct data input. Our work will help user interface designers develop mobile web interface to utilize screen space efficiently and get data with less errors and less efforts from users.

• Communications for Statistical Applications and Methods
• /
• v.8 no.1
• /
• pp.271-279
• /
• 2001

Sequential pattern discovery is one of main interests in web usage mining. the technique of sequential pattern discovery attempts to find inter-session patterns such that the presence of a set of items is followed by another item in a time-ordered set of server sessions. In this paper, a tree-based sequential pattern finding method is proposed in order to discover navigation patterns in server sessions. At each learning process, the suggested method learns about the navigation patterns per server session and summarized into the modified Rymon's tree.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2004.05a
• /
• pp.143-146
• /
• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.11
• /
• pp.6856-6862
• /
• 2014

Web usage mining is a method to extract meaningful patterns based on the web users' log data. Most existing patterns of web usage mining, however, do not consider the users' diverse inclination but create general models. Web users' keywords can have a variety of meanings regarding their tendency and background knowledge. This study evaluated the extraction web-user's pattern after collecting and analyzing the web usage information on the users' keywords of interest. Web-user's pattern can supply a web page network with various inclination information based on the users' keywords of interest. In addition, the Web-user's pattern can be used to recommend the most appropriate web pages and the suggested method of this experiment was confirmed to be useful.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2005.10a
• /
• pp.422-440
• /
• 2005

There are many kinds of research on web graph, most of them are focus on the hyperlinked structure of the web graph. Well known results on the web graph are rich-get-richer phenomenon, small-world phenomenon, scale-free network, etc. In this paper, we define a new directed web graph, so called the Web Usage Pattern Graph (WUPG), that nodes represent web sites and arcs between nodes represent a movement between two sites by users' browsing behavior. The data to constructing the WUPG, approximately 56,000 records, are gathered in the Kyungsung University. The results analysing the data summarized as follows: (i) extremely rich-get-richer phenomenon (ii) average path length between sites is significantly less than the previous one (iii) less external hyperlinks, more internal hyperlinks

• The KIPS Transactions:PartB
• /
• v.9B no.4
• /
• pp.389-390
• /
• 2002

It is important that acquire information about if customer has some habit in electronic commerce application of internet base that led in recommendation service for customer in dynamic web contents supply. Collaborative filtering that has been used as a standard approach to Web personalization can not get rapidly user's preference change due to static user profiles and has shortcomings such as reliance on user ratings, lack of scalability, and poor performance in the high-dimensional data. In order to overcome this drawbacks, Web usage mining has been prevalent. Web usage mining is a technique that discovers patterns from We usage data logged to server. Specially. a technique that discovers Web usage patterns and clusters patterns is used. However, the discovery of patterns using Afriori algorithm creates many useless patterns. In this paper, the enhanced method for the construction of dynamic user profiles using validated Web usage patterns is proposed. First, to discover patterns Apriori is used and in order to create clusters for user profiles, ARHP algorithm is chosen. Before creating clusters using discovered patterns, validation that removes useless patterns by Dempster-Shafer theory is performed. And user profiles are created dynamically based on current user sessions for Web personalization.

• The Journal of Bigdata
• /
• v.2 no.2
• /
• pp.105-114
• /
• 2017

Today, many services are supported on the web sites. Analysis of usage patterns of web site visitors is very important to optimize the use and efficiency of the web sites. In this study, analysis of usage patterns and comparative analysis of user groups were conducted by analyzing web access log provided by BPI Challenge 2016. This data provides access logs to the web site in the IT system of a Dutch Employee Insurance Agency (UWV). The customer information, and the click data describing the customers' behavior when using the agency's web site. In this study, we use process mining techniques to analyze the usage patterns of customers and the characteristics of customer groups, and ultimately improve the service quality of customers using web services.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.14 no.4
• /
• pp.97-110
• /
• 2004

As modem web services become enormously complex, web attacks has become frequent and serious. Existing security solutions such as firewalls or signature-based intrusion detection systems are generally inadequate in securing web services, and analysis of raw web log data is simply impractical for most organizations. Visual display of "interpreted" web logs, with emphasis on anomalous web requests, is essential for an organization to efficiently track web usage patterns and detect possible web attacks. In this paper, we discuss various issues related to effective real-time visualization of web usage patterns and anomalies. We implemented a software tool named SAD (session anomaly detection) Viewer to satisfy such need and conducted an empirical study in which anomalous web traffics such as Misuse attacks, DoS attacks, Code-Red worms and Whisker scans were injected. Our study confirms that SAD Viewer is useful in assisting web security engineers to monitor web usage patterns in general and anomalous web sessions in particular.articular.