• Title/Summary/Keyword: web trend

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Influence of Advertising Attributions on Attitude toward Advertisement, Brand Attitude and Purchase Intention : Emphasis on Hotel Web Advertisement (호텔 웹 광고의 광고속성이 광고태도와 브랜드태도, 구매의도에 미치는 영향)

  • Kim, Yeon Mee;Han, Jin Soo
    • Knowledge Management Research
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    • v.12 no.1
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    • pp.1-16
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    • 2011
  • This study was motivated by consideration of advertising effects on purchase intention of hotel customers in the situation that people can experience in web advertisements more easily and quickly through four main media. We intends to propose strategic web advertising marketing plans by investigating the relation among hotel web advertising attributions, advertising attitude, brand attitude and purchase intention of customers. In conclusion, in the situation that hotel service industry endeavors a lot to attract young customers, according to gentrified consumption culture and changes in an environmental trend, these results are expected to be used as data to establish web advertising marketing strategies to show trendy brand images to hotel customers, especially consumers of N Generation using official websites of hotels.

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A New Approach to Web Data Mining Based on Cloud Computing

  • Zhu, Wenzheng;Lee, Changhoon
    • Journal of Computing Science and Engineering
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    • v.8 no.4
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    • pp.181-186
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    • 2014
  • Web data mining aims at discovering useful knowledge from various Web resources. There is a growing trend among companies, organizations, and individuals alike of gathering information through Web data mining to utilize that information in their best interest. In science, cloud computing is a synonym for distributed computing over a network; cloud computing relies on the sharing of resources to achieve coherence and economies of scale, similar to a utility over a network, and means the ability to run a program or application on many connected computers at the same time. In this paper, we propose a new system framework based on the Hadoop platform to realize the collection of useful information of Web resources. The system framework is based on the Map/Reduce programming model of cloud computing. We propose a new data mining algorithm to be used in this system framework. Finally, we prove the feasibility of this approach by simulation experiment.

A Study on the Web Service-Hacking Pattern Recognition System (웹서비스-해킹패턴 인지시스템에 관한 연구)

  • Lim, Chae-Gyun;Ahn, Da-Seon;Kim, Kyu-Ho;Lee, Ki-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.4
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    • pp.109-114
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    • 2009
  • Recently, web 2.0 is becoming issue can provide a web based services and the technology is developing rapidly. In addition a variety of platforms on the web and SDK(Software Development Kit) is available from various aspects, web services, a trend that is rapidly growing user. But the development of security systems cannot follow the speed and These weaknesses are provided in the Web service by using illegal methods of information acquisition. Therefore, in this paper, we analyzed information for checking a variety of illegal access on Web services. Also, we designed and implemented Web Service-Hacking Pattern Recognition System for which warns the dangerous fact that as recognized hacking through comparisons the hacking patterns which have classified from the hacking method of existing system.

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A Study on the Perceived Value of Consumers through Web Drama (웹 드라마를 통해 형성된 소비자의 지각된 가치에 대한 연구)

  • Ahn Sunghun;Hue Kwangbok
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.1-11
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    • 2023
  • Unlike in the past, when the demand for web content was increasing and the use behavior of watching short videos was changed, unlike the past when only TV dramas and differentiation were mentioned, web dramas are more firmly established through various attempts. A typical form change is commerce of web dramas. Recently, more and more cases have been produced in the form of product sales by securing real-time functioned, which are disadvantages of commerce, through web dramas. In this trend, web dramas are also increasing interest in product sales. This can be said to be a form developed from the concept of a company's PPL, and the number of companies that use web dramas that predict continuous growth as strategic product promotion and marketing means is continuously increasing. Therefore, this study provides basic data on consumer behavior to collect product information and purchase products using web dramas to companies that are using or considering web dramas, and through this, companies design and establish marketing strategies using web dramas.

Web Orientation in a Golden Orb-web Spider Nephila clavata (Araneae: Tetragnathidae)

  • Park, Tae-Soon;Jeon, Joong-Hwan;Lim, Hang-Kyo;Lee, Sang-Im;Choe, Jae-Chun
    • Animal cells and systems
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    • v.3 no.2
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    • pp.161-165
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    • 1999
  • Nephila clavata, a golden orb-web spider, was studied at two different field sites with respect to web size, height, and orientation. A majority of spiders at Site 1 (a band of shrub bush) built their webs parallel or nearly parallel to the edge of the bush. Similarly, at Site 2 (near a pond), most webs were aligned with the shoreline of the pond. Among the possible determining factors for the observed patterns of web orientation, wind and light did not appear important. Instead, the movement direction of insect prey appeared largely responsible. Disproportionately more webs faced outside the bush and toward the pond than inside the bush and away from the pond at Site 1 and 2, respectively. Such trend was more apparent for larger spiders with larger webs.

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The Status of Constitutional Medical Industry Related to Metabolic Diseases by Web Search (웹 검색에 의한 대사성질환 관련 체질의학산업 현황)

  • Lee, Yeon-Joo;Kim, Jong-Yeol
    • Journal of Sasang Constitutional Medicine
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    • v.27 no.4
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    • pp.388-395
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    • 2015
  • Objectives To grasp the trend of constitution medical industry related to the metabolic disorders by analyzing the web resource.Methods Web search with the search formula ("constitutional" or "spirit") and ("Metabolic" or "diabetes" or "high blood pressure" or "hyperlipidemia" or "obesity") for 20 years (1995.09.10 ~ 2015.09.09.) in the web portal address "Web search with the search formula ("constitutional" or "spirit") and ("Metabolic" or "diabetes" or "high blood pressure" or "hyperlipidemia" or "obesity") for 20 years (1995.09.10 ~ 2015.09.09.) in the web portal address "http://web.search.naver.com".Results In the search area of news, blogs, cafes and knowledge-in, the number of searched pages retrieved by the word "constitution" was about 1.78 million. In the news 9760 cases of "obesity", 4046 cases of "hypertension" and 3253 cases of "diabetes" were searched. In Naver Web search Korean medicine clinics related to "constitution" were 24.3%. If we multiple 25.3% to 1000, the actual number of herbal hospitals, The constitution related to Korean medicine clinics is estimated to be approximately 3160 places. Among metabolic disorders, "Overweight", "Diabetes" and "Hypertension" were most frequently searched.Conclusions Constitutional industry related to metabolic diseases is very actively created on the internet in various areas. Among metabolic diseases, obesity, diabetes, hypertension were found with high frequency.

Status and Trend on Applying Web Front-End Frameworks for Developing Network Monitoring Applications in a Web of Things Environment (사물 웹(WoT) 환경에서 네트워크 모니터링 애플리케이션 개발을 위한 웹 프론트엔드 프레임워크의 적용 현황 및 트렌드)

  • Cha, Si-Ho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.1
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    • pp.47-54
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    • 2022
  • All things connected to the Internet have to ensure interoperability between each other. Web of Things (WoT) is an Internet of Things (IoT) Web standard technology that enables the communication between smart devices and web-based applications. In order for WoT to be possible, monitoring of all devices connected to the Internet have to be possible. To this end, various efforts are being made to develop network monitoring applications using the latest Web front-end frameworks, not traditional web-based monitoring. This paper examines and describes the possibilities of applying Web front-end frameworks such as React, Angular and Svelte to the development of network monitoring applications for WoT. This paper also describes the pros and cons of two major frameworks, React and Angular, in developing monitoring applications that support the cross-platforms and cross-browsers in WoT environments and examines the applicability of them by developing simple network monitoring applications using React.

Trend on the W3C MWI(Mobile Web Initiative)/UWA(Ubiquitous Web Application) Technologies and Standardization (W3C MWI(Mobile Web Initiative)/UWA(Ubiquitous Web Application) 표준화 기술 및 동향)

  • In, Min-Kyo;Lee, Seung-Yun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2008.05a
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    • pp.917-920
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    • 2008
  • 고속 이동통신의 발전으로 인하여 무선 상에서 웹 브라우징 서비스를 효율적으로 받으려는 요구가 늘고 있지만 기술적인 측면과 표준화 분야 측면에서 아직까지 충분한 지원이 이루어지고 있지 않다. 이러한 문제점을 해결하고자 W3C MWI Activity는 모바일 웹 브라우징 환경의 호환성 확보와 유무선 웹 콘텐츠간의 효과적인 연동을 위한 목적으로 활동을 시작하였고, 이를 위해 필요한 모바일 웹 콘텐츠 저작/활용에 대한 모범사례 분석과 가이드라인 표준화, 모바일 단말 정보 공유활용 방안 등에 대한 표준화를 진행해오고 있다. 또한 표준 웹 콘텐츠 인증을 위해 모바일 OK 인증표준화를 추진하고 있다. 본 연구에서는 이러한 W3C 모바일 웹 이니셔티브(MWI: Mobile Web Initiative)" 대한 기술 및 표준화 활동을 살펴보고자 한다.

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K-way Super Node Approach for Guaranteeing User's Global QoS (사용자 전역 QoS를 보장하기 위한 K-way 수퍼 노드 접근법)

  • Kang, Nam-Oh;Park, Sa-Joon
    • Journal of Internet Computing and Services
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    • v.8 no.5
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    • pp.109-116
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    • 2007
  • Nowadays, with the proliferation of Web services, developer and user can implement a complex application by composing registered Web services. In this trend, the quality of service of a composite Web service is of crucial importance for today's Service Oriented Computing (SOC) environment. But the global optimization of a composite Web service satisfying given QoS is classified to NP-hard problem. To solve this problem, we propose K-way Super node approach and show the effect of it from experimental results.

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