• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.157-194
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• 2008

The popularity of communities on the internet has captured the attention of marketing scholars and practitioners. By adapting to the culture of the internet, however, and providing consumer with the ability to interact with one another in addition to the company, businesses can build new and deeper relationships with customers. The economic potential of online communities has been discussed with much hope in the many popular papers. In contrast to this enthusiastic prognostications, empirical and practical evidence regarding the economic potential of the online community has shown a little different conclusion. To date, even communities with high levels of membership and vibrant social arenas have failed to build financial viability. In this perspective, this study investigates the role of various kinds of influencing factors to online community loyalty and basically suggests the framework that explains the process of building purchase loyalty. Even though the importance of building loyalty in an online environment has been emphasized from the marketing theorists and practitioners, there is no sufficient research conclusion about what is the process of building purchase loyalty and the most powerful factors that influence to it. In this study, the process of building purchase loyalty is divided into three levels; characteristics of community site such as content superiority, site vividness, navigation easiness, and customerization, the mediating variables such as self congruency, consumer experience, and consumer to consumer interactivity, and finally various factors about online community loyalty such as visit loyalty, affect, trust, and purchase loyalty are those things. And the findings of this research are as follows. First, consumer-to-consumer interactivity is an important factor to online community purchase loyalty and other loyalty factors. This means, in order to interact with other people more actively, many participants in online community have the willingness to buy some kinds of products such as music, content, avatar, and etc. From this perspective, marketers of online community have to create some online environments in order that consumers can easily interact with other consumers and make some site environments in order that consumer can feel experience in this site is interesting and self congruency is higher than at other community sites. It has been argued that giving consumers a good experience is vital in cyber space, and websites create an active (rather than passive) customer by their nature. Some researchers have tried to pin down the positive experience, with limited success and less empirical support. Web sites can provide a cognitively stimulating experience for the user. We define the online community experience as playfulness based on the past studies. Playfulness is created by the excitement generated through a website's content and measured using three descriptors Marketers can promote using and visiting online communities, which deliver a superior web experience, to influence their customers' attitudes and actions, encouraging high involvement with those communities. Specially, we suggest that transcendent customer experiences(TCEs) which have aspects of flow and/or peak experience, can generate lasting shifts in beliefs and attitudes including subjective self-transformation and facilitate strong consumer's ties to a online community. And we find that website success is closely related to positive website experiences: consumers will spend more time on the site, interacting with other users. As we can see figure 2, visit loyalty and consumer affect toward the online community site didn't directly influence to purchase loyalty. This implies that there may be a little different situations here in online community site compared to online shopping mall studies that shows close relations between revisit intention and purchase intention. There are so many alternative sites on web, consumers do not want to spend money to buy content and etc. In this sense, marketers of community websites must know consumers' affect toward online community site is not a last goal and important factor to influnece consumers' purchase. Third, building good content environment can be a really important marketing tool to create a competitive advantage in cyberspace. For example, Cyworld, Korea's number one community site shows distinctive superiority in the consumer evaluations of content characteristics such as content superiority, site vividness, and customerization. Particularly, comsumer evaluation about customerization was remarkably higher than the other sites. In this point, we can conclude that providing comsumers with good, unique and highly customized content will be urgent and important task directly and indirectly impacting to self congruency, consumer experience, c-to-c interactivity, and various loyalty factors of online community. By creating enjoyable, useful, and unique online community environments, online community portals such as Daum, Naver, and Cyworld are able to build customer loyalty to a degree that many of today's online marketer can only dream of these loyalty, in turn, generates strong economic returns. Another way to build good online community site is to provide consumers with an interactive, fun, experience-oriented or experiential Web site. Elements that can make a dot.com's Web site experiential include graphics, 3-D images, animation, video and audio capabilities. In addition, chat rooms and real-time customer service applications (which link site visitors directly to other visitors, or with company support personnel, respectively) are also being used to make web sites more interactive. Researchers note that online communities are increasingly incorporating such applications in their Web sites, in order to make consumers' online shopping experience more similar to that of an offline store. That is, if consumers are able to experience sensory stimulation (e.g. via 3-D images and audio sound), interact with other consumers (e.g., via chat rooms), and interact with sales or support people (e.g. via a real-time chat interface or e-mail), then they are likely to have a more positive dot.com experience, and develop a more positive image toward the online company itself). Analysts caution, however, that, while high quality graphics, animation and the like may create a fun experience for consumers, when heavily used, they can slow site navigation, resulting in frustrated consumers, who may never return to a site. Consequently, some analysts suggest that, at least with current technology, the rule-of-thumb is that less is more. That is, while graphics etc. can draw consumers to a site, they should be kept to a minimum, so as not to impact negatively on consumers' overall site experience.

• Journal of Intelligence and Information Systems
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• v.24 no.1
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• pp.25-52
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• 2018

This study performs social network analysis based on consumer sentiment related to a location in Seoul using data reflecting consumers' web search activities and emotional evaluations associated with commerce. The study focuses on large commercial districts in Seoul. In addition, to consider their various aspects, social network indexes were combined with the trading area's public data to verify factors affecting the area's sales. According to R square's change, We can see that the model has a little high R square value even though it includes only the district's public data represented by static data. However, the present study confirmed that the R square of the model combined with the network index derived from the social network analysis was even improved much more. A regression analysis of the trading area's public data showed that the five factors of 'number of market district,' 'residential area per person,' 'satisfaction of residential environment,' 'rate of change of trade,' and 'survival rate over 3 years' among twenty two variables. The study confirmed a significant influence on the sales of the trading area. According to the results, 'residential area per person' has the highest standardized beta value. Therefore, 'residential area per person' has the strongest influence on commercial sales. In addition, 'residential area per person,' 'number of market district,' and 'survival rate over 3 years' were found to have positive effects on the sales of all trading area. Thus, as the number of market districts in the trading area increases, residential area per person increases, and as the survival rate over 3 years of each store in the trading area increases, sales increase. On the other hand, 'satisfaction of residential environment' and 'rate of change of trade' were found to have a negative effect on sales. In the case of 'satisfaction of residential environment,' sales increase when the satisfaction level is low. Therefore, as consumer dissatisfaction with the residential environment increases, sales increase. The 'rate of change of trade' shows that sales increase with the decreasing acceleration of transaction frequency. According to the social network analysis, of the 25 regional trading areas in Seoul, Yangcheon-gu has the highest degree of connection. In other words, it has common sentiments with many other trading areas. On the other hand, Nowon-gu and Jungrang-gu have the lowest degree of connection. In other words, they have relatively distinct sentiments from other trading areas. The social network indexes used in the combination model are 'density of ego network,' 'degree centrality,' 'closeness centrality,' 'betweenness centrality,' and 'eigenvector centrality.' The combined model analysis confirmed that the degree centrality and eigenvector centrality of the social network index have a significant influence on sales and the highest influence in the model. 'Degree centrality' has a negative effect on the sales of the districts. This implies that sales decrease when holding various sentiments of other trading area, which conflicts with general social myths. However, this result can be interpreted to mean that if a trading area has low 'degree centrality,' it delivers unique and special sentiments to consumers. The findings of this study can also be interpreted to mean that sales can be increased if the trading area increases consumer recognition by forming a unique sentiment and city atmosphere that distinguish it from other trading areas. On the other hand, 'eigenvector centrality' has the greatest effect on sales in the combined model. In addition, the results confirmed a positive effect on sales. This finding shows that sales increase when a trading area is connected to others with stronger centrality than when it has common sentiments with others. This study can be used as an empirical basis for establishing and implementing a city and trading area strategy plan considering consumers' desired sentiments. In addition, we expect to provide entrepreneurs and potential entrepreneurs entering the trading area with sentiments possessed by those in the trading area and directions into the trading area considering the district-sentiment structure.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.355-361
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• 2006

In large scale environments like airport, museum, large warehouse and department store, autonomous mobile robots will play an important role in security and surveillance tasks. Robotic security guards will give the surveyed information of large scale environments and communicate with human operator with that kind of data such as if there is an object or not and a window is open. Both for visualization of information and as human machine interface for remote control, a 3D model can give much more useful information than the typical 2D maps used in many robotic applications today. It is easier to understandable and makes user feel like being in a location of robot so that user could interact with robot more naturally in a remote circumstance and see structures such as windows and doors that cannot be seen in a 2D model. In this paper we present our simple and easy to use method to obtain a 3D textured model. For expression of reality, we need to integrate the 3D models and real scenes. Most of other cases of 3D modeling method consist of two data acquisition devices. One for getting a 3D model and another for obtaining realistic textures. In this case, the former device would be 2D laser range-finder and the latter device would be common camera. Our algorithm consists of building a measurement-based 2D metric map which is acquired by laser range-finder, texture acquisition/stitching and texture-mapping to corresponding 3D model. The algorithm is implemented with laser sensor for obtaining 2D/3D metric map and two cameras for gathering texture. Our geometric 3D model consists of planes that model the floor and walls. The geometry of the planes is extracted from the 2D metric map data. Textures for the floor and walls are generated from the images captured by two 1394 cameras which have wide Field of View angle. Image stitching and image cutting process is used to generate textured images for corresponding with a 3D model. The algorithm is applied to 2 cases which are corridor and space that has the four wall like room of building. The generated 3D map model of indoor environment is shown with VRML format and can be viewed in a web browser with a VRML plug-in. The proposed algorithm can be applied to 3D model-based remote surveillance system through WWW.

• Journal of Distribution Science
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• v.13 no.9
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• pp.81-93
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• 2015

Purpose - "Showrooming" refers to the phenomenon where a shopper visits a store to see and compare products but makes the purchase online at a lower price. Surveys on showrooming activities at home and abroad indicate that a significant number of consumers pursue showrooming activities. The advent of "showroomers," who engage in buying activities, hovering both on and offline, while selectively choosing sales channels to suit their needs, is powerful enough to erode the borders between channels and bring about seismic changes in the distribution industry. However, surprisingly, there has been no in-depth discussion on showrooming. This study seeks to theoretically investigate what impact personal characteristics have on showrooming preferences and attitudes in a multi-channel environment. Specifically, assumptions have been made that price perception, perceived performance risk, and trust in online shopping not only have a direct impact on showrooming attitudes but also indirectly affect it through the means of contact motivation. Research design, data, and methodology - To test the hypotheses, this study conducted a survey of male and female shoppers, ages 20 through 40s, who live in metropolitan areas, and have actively showroomed fashion items in the last six months. A clothing item usually purchased after a careful decision-making process was chosen as the target product of the study. The survey was conducted between October and November 2014, using a professional survey service provider. A total of 200 surveys were collected, of which 198 were used for analysis. Conceptual model Structural Equation Modeling (SEM) and Amos 18.0 were employed for data analysis and model verification. In addition, following the confirmatory factor analysis and measurement model analysis, the theoretical model that corresponds to the research model was analyzed. Results - Analysis results show that price perception, perceived performance risk, and trust in online shopping have a statistically significant and positive (+) impact on showrooming attitudes. In addition, in terms of the indirect influence of price perception and perceived performance risk on showrooming attitudes through means of contact motivation, price perception had a statistically significant and positive impact on means of contact motivation, whereas perceived performance risk did not have a statistically significant impact on it, with the relevant hypothesis rejected. Conclusions - These analysis results imply that the ultimate goal of consumers is to maximize their shopping benefits by selectively and strategically taking advantage of different channels in a complementary manner. This study presents many implications for distributors to encourage a deep understanding of showrooming consumers who have complicated consumption behaviors and to build channel integration strategies. This study has limitations in theoretical and practical implications. Therefore, subsequent studies need to focus on verifying that showrooming activities are based on reasonable and planned decisions by applying the theory of reasoned or planned behavior. In addition, the scope of the study should expand to include web showrooming, where consumers conduct product research online and purchase offline.

• Journal of KIISE:Information Networking
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• v.36 no.4
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• pp.297-308
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• 2009

In 2008, ETRI developed a new mobile digital ID wallet, in which anyone can store personal information and PKI credential. When the wallet is used, privacy protection is one of the most important problems and personal information should be protected under various usage scenarios such as exchanging sensitive information in on/off-line environments, joining as a new member in the web site, etc. In this paper, we propose a triangular trust management scheme that can effectively manage trustness and also protect sensitive personal information. This scheme relies on three techniques: PKI, reputation and condition (situation context). We implemented prototype of our scheme, and tested it under various scenarios, which showed that the proposed scheme can effectively be used for diverse cases.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.3
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• pp.129-136
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• 2017

Geographic Information System The geographic information system (GIS) has been limited to the government and some public sectors. Recently, the market has been diversified by combining with other areas such as mobile and CRM (Customer Relationship Management). The development direction of GIS technology in the 21st century is Web GIS, 3D GIS, mobile GIS, LBS, etc. as general technology for GIS application system development and spatial information service. In this study, we developed a new concept marking nail (a marking nail with built - in intelligent storage memory device) from the function of simple positioning of a marking nail related to a previously used underground item,, Burial depth, pipe thickness, piping material, management agency, contractor, contact, etc.) and store it in DB server, if necessary.Make it available in the right place. Through this research, it is possible to prevent and minimize various accidents caused by irregular excavation works, etc., and to provide information for establishing countermeasures related to sink holes. In order to provide systematic and reliable information on underground burial management, it was proposed to input information conveniently in the field, and the purpose was to reduce the incidence of buried underground pipes absolutely.

• Journal of the Korea Society of Computer and Information
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• v.16 no.12
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• pp.1-10
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• 2011

As requirements of embedded system get complicated, the tool for analyzing the reliability of embedded software is being needed. A probabilistic modeling is used as the way of analyzing the reliability of a software and to apply it to embedded software controlling multiple devices. So, it is necessary to specialize that to embedded software. Also, existing reliability analyzers should measure the transition probability of each condition in different ways and doesn't consider reusing the model once used. In this paper, we suggest a reliability analyzer for embedded software using embedded software Markov chin model and a unit testing tool. Embedded software Markov chain model is model specializing Markov chain model which is used for analyzing reliability to an embedded software. And a unit testing tool has host-target structure which is appropriate to development environment of embedded software. This tool can analyze the reliability more easily than existing tool by automatically measuring the transition probability between units for analyzing reliability from the result of unit testing. It can also directly apply the test result updated by unit testing tool by representing software model as a XML oriented document and has the advantage that many developers can access easily using the web oriented interface and SVN store. In this paper, we show reliability analyzing of a example by so doing show usefulness of reliability analyzer.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.51-55
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• 2017

In this paper, we designed a LBS-based smart platform for Lifelog service that can utilize the other's lifelog information. The conventional Lifelog service means that the system records the daily activities of the smart device user so the user can retrieve the early-recorded information later. The proposed Lifelog service platform uses the GPS/UFID location information and the various information extracted from the image as the lifelog data. Further, the proposed Lifelog platform using DB can provide the user with the Lifelog data recorded by the other service user. The system usually provide the other's Lifelog data within the 500m distance from the user and the range of distance can be adjustable. The proposed smart platform based on image recognition for Lifelog can acquire the image from the smart device directly and perform the various image recognition processing to produce the useful image attributes. And it can store the location information, image data, image attributes and the relevant web informations on the database that can be retrieved by the other use's request. The attributes stored and managed in the image information database consist of the followings: Object ID, the image type, the capture time and the image GPS coordinates. The image type attribute has the following values: the mountain, the sea, the street, the front of building, the inside of building and the portrait. The captured image can be classified into the above image type by the pattern matching image processing techniques and the user's direct selection as well. In case of the portrait-attribute, we can choose the multiple sub-attribute values from the shirt, pant, dress and accessory sub-attributes. Managing the Lifelog data in the database, the system can provide the user with the useful additional services like a path finding to the location of the other service user's Lifelog data and information.

• The Journal of Society for e-Business Studies
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• v.12 no.3
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• pp.211-234
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• 2007

In e-business, XML is a major format of data and it is essential to efficiently process queries against XML data. XML query caching has received much attention for query performance improvement. In employing XML query caching, some efficient technique of cache replacement is required. The previous techniques considered as a replacement unit either the whole query result or the path in the query result. The former is simple to employ but it is not efficient whereas the latter is more efficient and yet the size difference among the potential victims is large, and thus, efficiency of caching would be limited. In this paper, we propose a new technique where the element in the query result is are placement unit to overcome the limitations of the previous techniques. The proposed technique could enhance the cache efficiency to a great extent because it would not pick a victim whose size is too large to store a new cached item, the variance in the size of victims would be small, and the unused space of the cache storage would be small. A technique of XML semantic cache replacement is presented which is based on the replacement function that takes into account cache hit ratio, last access time, fetch time, size of XML semantic region, size of element in XML semantic region, etc. We implemented a prototype XML semantic cache system that employs the proposed technique, and conducted a detailed set of experiments over a LAN environment. The experimental results showed that our proposed technique outperformed the previous ones.