• Journal of Korea Society of Digital Industry and Information Management
• /
• v.4 no.4
• /
• pp.85-101
• /
• 2008

This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• Science of Emotion and Sensibility
• /
• v.8 no.3
• /
• pp.189-202
• /
• 2005

Since the origin of the web site in ti)e first part of the 90's there has been discussion regarding the function of aesthetics. Visual aesthetics has for the most part played an absolutely necessary role in human-computer interactive research. This study is intended to design websites on aesthetic aspects which focuses on the websites of universities in Korea and China. What exactly are the differences and commonalities of each; and how they have been clarified by methods of empirical research on aesthetic measurements.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.32 no.2
• /
• pp.17-40
• /
• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.27 no.2
• /
• pp.108-118
• /
• 1999

This study aims to apply World Wide Web(WWW) image files to visual material in lectures. Especially handles "Aesthetics of Landscape Architecture." Visual Materials of 800 web sites were searched and analyzed. It is found that web search needs a subject oriented web guide. It says now a need of application web material to lectures. Matching the web images with the subjects of lecture, above all, is the main approach of this study. Thus, a list up method is supposed, series of web image data to be inclusive in two tables. The data distribute on sub-subject, and applicant as materials in picturing objects of slide show, web guide, and single image. Two cases of lecture subjects were chosen in this study. A case that needs various visual materials and other case of advanced materials that needs a special web guide. Chance of results of this study is not yet fully clear in real lecture. It is sure, as an article of cyber lecture that provided result of increasingly participant's interest. By this study, it will be possible a fully made lecture material by further study.her study.

• Korea Journal of Hospital Management
• /
• v.16 no.3
• /
• pp.41-56
• /
• 2011

The research was to investigate the effect of quality cognition of the web site of the facility and relationship commitment on customer loyalty. The respondents were 190 patients and caregivers. Data were collected from March 1st to 31st, 2010 at C university hospital in G city. The effect of facility web site of quality cognition and relationship commitment on customer loyalty showed 43.9%(F=35.806) in model 1, 58.4%(F=51.113) in model 2, and 58.7%(F=28.185) in model 3. Also, medical information & usage, aesthetics was significance in model 1, medical information & usage, relationship commitment in model 2. In relationship between web site quality cognition and customer loyalty, moderate effect of relationship commitment were not considerable in model 3. As a result, customer loyalty is the leading fact for quality cognition of the web site more than relationship commitment. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information and aesthetics.

• Convergence Security Journal
• /
• v.13 no.6
• /
• pp.43-49
• /
• 2013

Web sites provide the first impression of an organization. For many organizations, web sites are crucial to ensure sales or to procure services within. When a person opens a web site, the first impression is probably made in a few seconds, and the user will either say or move on to the next site on the basis of many factors. One of the factors that may influence users to stay or go is the page aesthetics. Another reason may involve a user's judgment of the site's credibility. Our findings indicate that when the same content is presented using different levels of aesthetic treatment, the content with a higher aesthetic content credibility. Our study suggests that this effect is operational within the first few seconds in which a user views a web page. Given the same content, a higher aesthetic treatment will increase perceived credibility.

• Asian Journal of Business Environment
• /
• v.5 no.4
• /
• pp.37-46
• /
• 2015

Purpose - The present study examines interrelationships among antecedent factors defining consumer behavior in selecting online shopping websites. Research design, data, and methodology - The study identified factors from existing literature and used Interpretive Structural Modeling (ISM) to propose a conceptual approach to explain consumer website selection behavior. Through extensive discussions among industry and academia experts, qualitative assessment of the relationship between various factors was determined. Results - According to the model, eight congregating factors do not converge directly for website selection, rather, they operate following a hierarchy of influence. The ISM and MICMAC analysis reveal that information on a website and website aesthetics play key roles in influencing website selection. However, convenience and the value proposition also play very significant roles. Conclusions - The study's findings can help the e-commerce industry, especially online retailers. The findings can be used to enhance e-retailer ability to attract, communicate, engage, achieve, monitor, and evaluate web traffic and design appropriate strategies. The study's prime contribution is the application of Interpretative Structural Modeling (ISM) to the field of website selection.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.10 no.9
• /
• pp.1602-1611
• /
• 2006

There are relatively abundant guide lines on designing taking a side view of aesthetics though most of guidelines are based on designer's intuition and common sense. This study focuses on design methodology what can bring about the sensibility from users which coincides with the purpose of the web sites, breaking from the design which was focused on efficient usability. For this approach we applied color scheme to web design based on sensibility model of I.R.I Color Laboratory. Effective color scheme can build up and enhance the sensibility communication between designers and users.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.8
• /
• pp.1500-1511
• /
• 2001

The purpose of this study were (1) to analyze the current fashion web-sites on the internet, which were increasing rapidly in number, (2) to find out the users purchase experiences of fashion products at internet shopping malls and satisfaction level on the information provided by the fashion sites. The questionnaire was administered to 332 women & men and data were analyzed by frequency, mean, standard deviation, factor analysis, reliability analysis, ANOVA and t-test. The results of this study were as follows. The factors on the satisfaction of information fashion web-sites categorized as 5 areas: Economy$.$Convenience, Aesthetics $.$Recreation, Variety $.$Interests, Up-to dateness $.$Specialization, and Reliability$.$ Precision. On the factor of Economy$.$Convenience, the users who had more frequent access and who were in their 20’s expressed the higher level satisfaction. On the factor of Aesthetics$.$Recreation, the users who had longer periods of time of use, who had lower level of internet shopping mall involvement, and students appeared to be more satisfied. On the factor of Variety$.$Interests, the users marking higher level of satisfaction were those who had higher frequency of uses, who had shorter period of time of use, who had lower level of internet shopping mall involvement and were students. On the factor of Up-to-dateness$.$Specialization, higher level of satisfaction was shown among the users who had shorter period of time of use, who had higher frequency of uses, who were in their 20’s and who were students. There was no significant differences according to Reliability & Precision factor.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2001.05a
• /
• pp.121-127
• /
• 2001

An unified measure of user interface efficiency and aesthetics for cyber museum is proposed. First, general structure of cyber museum is discussed and hierarchical analyses are done for sample sites. Usability tests based on the hierarchical analyses yield statistics of user access frequency and persistency for each page, on which access probability is deduced. Second, visual occupancy, a measure of efficiency of user interface element based on access probability is defined. The hierarchical statistics of visual occupancy can be an index for characterization and classification of cyber museums. Examples are provided.