• 제목/요약/키워드: wants and needs

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PC유통업체를 위한 창조적인 가격 방안 - PC 양판점을 중심으로

  • 권기대
    • 한국유통학회지:유통연구
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    • 제2권1호
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    • pp.183-195
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    • 1997
  • The liberalization of Korean distribution market will undoubtedly lead to some erosion of market share of indigenous distributors in PC GMS(General Merchandising Store) & all the industries, but to our surprising, the benefits of rationalization of distribution, high qualities & low prices, strengthened competitiveness of indigenous retailers far outweigh the costs. The aim of this paper is to present some basic executive ideas for achieving a more global competitiveness in the 21st century. That is, successful market responsiveness in our distributors & firms will first of all require Dynamic Supply Chain Management at the base of information infrastructure to obtain the best competitive power. Secondly, in practical perspectives, distributors & firms needs to learn precise analysis on the basis of customer needs & wants as well as flexible thinking & proactive attitudes with respect to an freezing markets. In conclusions, win-win strategy in the competition for existence has to retain continuous & close relationship between cooperation and coordination.

뇌졸중 환자의 자가간호 수행과 가족 부담감 및 교육적 요구에 관한 연구 (A Study on the Degree of Self-care Activities of Stroke Patients, the Family Burden, and the Educational Needs of Primary Caregivers)

  • 조복희;김미향;서남숙;소향숙
    • 재활간호학회지
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    • 제2권2호
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    • pp.243-256
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    • 1999
  • The purpose of this study was to identify the degree of self-care activities of stroke patients, the family burden, and the educational needs of primary caregivers. A descriptive survey research was conducted in 97 stroke patients and their respective primary caregivers. Data were collected by the interviews using a structured questionnare from July 26th to August 5th, 1999. NIH stroke status was $12.15{\pm}8.40$, the degree of self-care activities of stroke patients was $26.85{\pm}9.39$. The score of objective burden of primary caregivers was $31.24{\pm}4.81$ and subjective burden was $24.30{\pm}6.99$. The score of the educational needs was $89.78{\pm}9.99$. We present several imformations about clients from these scores as follows: The patients were convalescent and their depentant level of self- care was middle range; The objective burden was higher than the subjective burden; And the educational needs of family caregivers were very high. The Elain Mattis Educational Wants of Family Caregivers of Disabled Adults Questionnaire was used to assess the educational needs of primary caregivers of stroke patients. The results of this research are offered to help nurses understand the feelings of uncertainty about the new and unexpected role that family caregivers face and to help nurses meet the needs of families preparing to care stroke survivors at home.

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현지 식문화에 기반한 유럽권 김치 문화 확산 방안 연구 - 국내 체류 중인 유럽인을 대상으로 - (A Study of Method for Spreading Kimchi Culture in European Countries Based on Local Food Culture - Survey of European Residents in Korea -)

  • 권용민;고영주;이창현;박채린
    • 한국식생활문화학회지
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    • 제34권2호
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    • pp.184-200
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    • 2019
  • This study aims to establish a strategy for selling kimchi to satisfy the needs and wants of European consumers through survey, FGI, and IDI. All survey participants were Europeans and were selected on the basis of their kimchi awareness. For the quantitative survey, 246 participants 15 years or older were selected; for FGI, 33 participants aged between 20 and 49 were selected; and for IDI, eight chefs were selected. The survey included four steps of 'Awareness-First try-Needs-Future consumption'. The participants got to know kimchi through the Internet; for example, by visiting Korea and Hallyu, and suggested positive comments, including 'fancy' and 'exotic.' While satisfaction with kimchi sharply decreased due to taste and appearance in the first try of kimchi, it is important to provide the best first-try experience. It also showed that important needs for kimchi are 'hot sensation', 'crunchiness' and 'presentation'. They gave a negative answer to combination with traditional cuisines of their own country, but provided positive comments for benchmarking the use of traditional pickled foods. This study suggests that it may be necessary to implement a two-track strategy by the traditional kimchi as a 'strategic product' and localized kimchi as a 'key product'.

글로벌 무역환경 변화에 따른 우리나라 대학의 선진형 무역전문인력 양성방안에 관한 연구 (A Study on the Proposal for Training of Global Trade Expert of Korean University under Global Trade Environment)

  • 한은식;박광서
    • 무역상무연구
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    • 제47권
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    • pp.403-428
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    • 2010
  • Our country's sustainable trade growth fundamentally depends on the supply of excellent labors called global trade expert. He or she is required several knowledge and skills not only trade, marketing, information technology, foreign languages but also global mind. Universities have to supply excellent global trade expert to companies according to needs and wants. The object of this paper is to propose some ideas for training of global trade expert of Korea university under global trade environment. First, global companies prefer labors who have not only some skills about specialty and communication skill but also personality on passion, creativity, leadership and so on. Second, The university's curriculum needs to improved in terms of "convergence" and "specialty". In nature, trade major treats lots of subjects such as trade, business adminstration, economics, international law, international commerce, logistics, marketing, etc to catch up changing global business circumstances and companies' needs. Therefore convergence of adjacent field is very important in study and training. Finally, Universities need to use field-specialist to supplement of trade working experience as instructors and practitioners. The concept of convergence and specialty is not separated but harmonious each other.

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대학 e-러닝 활성화를 위한 학습자 요구분석에 대한 연구 (Analysis of Learners' Demand for the Universities e-learning Vitalization)

  • 김기석;박의준;유수미
    • 디지털산업정보학회논문지
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    • 제7권1호
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    • pp.75-84
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    • 2011
  • The e-learning contents offered in the current educational system does not appropriately reflect the needs of actual users in the planning and development phases. Considering this problem, this study sets the following four topics as its research: Stability of e-learning; Obstacles of the applications of e-learning; e-learning contents that users wants to be offered besides lectures; and methods of e-learning, and based on these goals, it aims at determining the 'needs of the users for the promotion of e-learning. As the target of the study, a survey was conducted with 200 students who have experienced taking e-learning classes in four universities located in Eastern Seoul, which have introduced an e-learning system. The data collected from the survey went through data coding and data cleaning processes and were analyzed by year, major, and department using SAS 9 statistics package program. The result of this study showed that developing and offering services of e-learning contents that are customized to students based on their majors and year can become an effective plan for promoting e-learning.

오픈키친 형식으로 본 식음공간 특성에 관한 연구 (A Study on the characteristics of the Open-kitchen style of the food & beverage space)

  • 배기희;김문덕
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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    • pp.160-164
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    • 2006
  • Along with the development of the modern industrial society, quality of food and beverage space has become advanced, individualized, diverse. Especially the sense of diversity has been expressed in many ways to meet the consumer's needs. What the consumers wants from the food and beverage space is to experience gourmet food with the convenience desired. Consumers today are choosy with the practical use of the space with the reasonable price as well as the taste and quality of the food. They also expect light atmosphere at the same time, something extraordinary as well. Therefore, to provide the space for the consumers needs, open-kitchen style has came into the highlights. Open-kitchen is the basic form of serving meals and has become the important aspect of providing the current needs of the consumers. This study will analyze the open-kitchen style of the food and beverage space of the domestic and foreign based on this phenomenon to study their characteristics.

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Max-Min을 이용한 요구분석 모형 제안 (A Suggestion of a Model of Needs Analysis By Using Max-Min)

  • 남보열
    • 한국산학기술학회논문지
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    • 제13권5호
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    • pp.2030-2037
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    • 2012
  • 본 연구의 목적은 공업 기술 영어 교과의 교수요목을 설계하기 위한 요구분석의 한 모형을 제안하는 데 있다. 이는 학습자 중심의 교육이 보편화됨에 따라 학습자들의 요구를 학습 내용에 효율적으로 반영하기 위한 방법론을 모색하고자 하는 것이다. 기존의 표준화 점수에 의해 교수요목 순위 선정을 하는 연구에서는 최댓값과 최솟값의 차이가 설문지에서의 Likert 5점 척도보다 크기 때문에 자료를 해석할 때 왜곡될 수 있는 단점을 갖고 있으므로 이에 대한 보완책이 필요하다. 이러한 자료해석의 왜곡을 최소화 해줄 수 있는 방법이 Max-Min 방법이다. 이 논문에서는 기존의 표준화 점수 방법을 이용한 교수요목 선정과 Max-Min 점수 방법에 의한 교수요목 선정의 차이를 밝히고 그 의의를 제시해 본다. 순위 변화율은 기계 금속 관련 항목, 토목 건축 관련, 화공 섬유 관련이 각각 25%, 25%, 55%의 변화율을 보였다. 요구분석은 상황에 맞게 다양하게 선택되어야 하며, 또한 요구분석이 언어 교수요목 설계의 출발점이라고 할 때 이에 대한 정교한 방법론이 필요하다. 따라서 앞으로의 요구분석과 관련한 연구에서는 표준화 방법이나 Max-Min 방법 문제뿐만 아니라 심층연구를 통해서 각 집단의 중요도 차이를 반영할 수 있는 방법론에 대해서도 다각도의 연구가 진행되어 궁극적으로는 요구분석 전반을 아우를 수 있는 방법론 개발이 필요하다.

글로벌 기업 환경 변화의 새로운 패러다임으로서 지속가능한 발전과 마케팅 - 지속가능마케팅의 의사결정 지향적 컨셉 - (Sustainable Development and Sustainability Marketing - Integration of customer and socio-ecological aspect in Marketing concept -)

  • 남상민;김종호;노정구
    • 마케팅과학연구
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    • 제17권3호
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    • pp.83-108
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    • 2007
  • 경제, 사회, 생태의 조화를 추구하는 지속가능한 발전은 21세기에 마케팅의 중요한 도전과제 중의 하나라 할 수 있다. 사회 및 생태적 관점의 통합을 통해 마케팅은 범세계적으로 대두되는 환경과 개발을 위한 패러다임으로서 지속가능한 발전 의제에 크게 기여할 수 있으리라 기대한다. 본 논문은 국제기업환경 변화의 패러다임으로 등장한 지속가능한 발전의 의미와 마케팅 영역에 제시되는 과제로서 지속가능마케팅컨셉의 의사결정 지향적 접근을 시도한다. 본 논문에서는 지속가능마케팅의 의사결정 지향적 컨셉을 여섯단계로 체계화하며, 생태 및 사회적 문제들의 분석, 고객욕구의 분석, 규범적 지속가능마케팅, 전략적 지속가능마케팅, 운영적 지속가능마케팅 그리고 변환적 지속가능마케팅으로 구분하여 고찰한다.

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농촌 노인의 생활영역별 교육프로그램 개발 연구 (The Study on Education Program for Rural Elderly)

  • 박공주;김양희;박정윤
    • 한국지역사회생활과학회지
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    • 제15권4호
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    • pp.17-32
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    • 2004
  • The proportion of the elderly in rural area(21.7%) is four times more than that of the urban area (5.4%) in Korea. With this rapid aging of the population in rural Korea there has been growing concern about the quality of life of rural elderly. Compare to urban elderly, rural elderly experience many disadvantages, especially in terms of limited offering of social/educational programs. Their social/educational needs are rarely assessed and there are few programs geared to the needs of rural elderly. In this regard, this study aims (1) to identify education and activity program needs of the rural elderly related to three dimensions: Family life, Farming life, and Community activities and (2) to develop education and activity programs for the rural elderly based on the needs assessment. For this purpose, data are gathered from 413 rural elderly and 110 community welfare specialists, using a structured questionaire. The statistical methods used for data analysis are descriptive statistics, cross tables with SPSS wins 10.0 program. The major findings of this study are as follows: Majority(94.1%) of the rural elderly wants to participate in diverse social/educational programs. They want to have programs dealing with 'relationship enhancement with children', 'nutrition', 'health and care', 'farming skill', 'gardening', 'volunteering', etc. Based on these results, we develop eight types of education program and four types of activity program, according to the priority of their needs in each dimension. There are four sessions of Family life program, and four sessions of Community activities program. The effect of these programs will be evaluated by taking pretest and protest in local basis.

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기업 교육훈련의 전략적 평가 (Strategic Evaluation Of Education And Training In An Enterprise)

  • 권호일
    • 산업경영시스템학회지
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    • 제17권31호
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    • pp.11-20
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    • 1994
  • In these days, as human resource development is emphasized in an enterprise, the importance of evaluation of the education and training which is the means to practice is gradually increased. Because people wants to know the effects compared to the cost of the education and training in several years. Therefore, in this paper, I testified to a contribution about the strategic purpose of the functions of the education and training and I represented several strategies to practice it Through these strategies. the department of the education and training is getting know that how much does the education and training affect a prodectivity and a profit in offering service. And I also represented that it can be applied soft system analysis in developing concept model of ways of doing things. This analysis explains detaily the job performance skills which needs in each constituent element of system. The education and training can develop the ways of improving the job performance skills. The job performance skills affect a productivity and a profit. Finally, increasing of a profit due to the education and training represents the contribution of the strategic purpose and emphasize the development of the program for it. The education and training have to be considered the development of the marketing plan. If the prefects of the department of the education and training help their strategic purpose achievement, other departments can be given the services offering the education and training. The education and training measures the effects, embodies them and needs to be more sensitive making datas of the success cases.

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