• Title/Summary/Keyword: wants and needs

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A Study on Consumer Information Needs and the Related Factors (소비자정보요구와 관련요인 연구)

  • 이은희
    • Journal of the Korean Home Economics Association
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    • v.29 no.1
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    • pp.159-176
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    • 1991
  • The purpose of this study is to assess the Consumer Information Needs and the Related Factors. For this purpose, a suvey was conducted using questionnaires. The data used in this study include 535 consumers who live in Daijon. Major findings are as follows : First, the overall level of Consumer Information Needs was relatively high. This implies that more Consumer Information should be provided to consumers. Second, each level of need for Consumer Information content was very high except for one subject area(information of existence of brands in market). Third, in methods of consumer information acquisition, consumer wants to examine goods by oneself and to use his own experience and knowledge. Consumer did not want clerks' advices.

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The Development Strategies of the Port of Busan in the Midst of Rapidly Growing Chinese Economy (중국 경제의 급부상에 따른 부산항의 발전전략)

  • 배병태
    • Journal of Korea Port Economic Association
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    • v.18 no.2
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    • pp.109-133
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    • 2002
  • The China entered World Trade Oganization(WTO) last year, thus opening its border to more - and freer - trade. With its foreign trade rapidly expanding and with economic growth continuing at a substantial -rate, China will be the largest container traffic generating country in the world. In the light of this potential trade bonanza, regional ports in North-East Asia strive to gain a competitive-edge. The Port of Busan, the world's third largest container port, wants to capture a significant share of the china's container cargoes. In this circumstance, development strategies of the Port of Busan are suggested as follows. First, to cope with increasing volumes, the New Busan Port on Gaduk island should be constructed without failure. Second, it is necessary to add modernized high-performance gantry cranes and to train crane operators' skill. Third, it needs to apply Dwell Time- Sliding Scale System for transshipment cargoes. Fourth, it needs to develop the EDI network in terminal areas or adjacent hub ports to exchange trustworthy and satisfactory informations Fifth, port authority -needs to enlarge designated Free Trade Zone to facilitate the free flow of cargoes. Sixth, the restoration of rail links between North and South Korea is abundantly clear. Thus it needs to enlarge railroad facilities in advance. Seventh, it needs to establish the Port Authority of Busan immediately. Finally, it needs to strengthen port sales and to open events like 'Marine Week 2001' regularly to attract potential canters or big shippers.

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A Convergence Compensation Algorithm for A CRT Projection TV (CRT 프로젝션 TV에서의 Convergence 보정 알고리즘)

  • 강석판;정창기;최두현
    • Proceedings of the IEEK Conference
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    • 2003.11a
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    • pp.355-358
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    • 2003
  • Basically, the mis-convergence, which is inevitable in CRT Projection TV. is the degree of deviation of red and blue from green beam. The cause of mis-convergence is the change of magnetic field and electrical characteristic in deflection circuits and convergence amplification circuit. A new and easily implementable mis-convergence compensation algorithm is presented in this paper. The proposed algorithm does not needs any compensation devices. It uses only TV OSD and a remote controller and anyone who wants to compensate can easily correct the mismatch. Through real compensation experiments, it is found that the proposed algorithm is useful and effective one.

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Development of Customer-Oriented Quality Design Elements of Shoes based on QFD (QFD 기반에 의한 제화류의 감성지향적 품질설계 요소도출에 관한 실증적 연구)

  • 김진호;황인극
    • Journal of Korean Society for Quality Management
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    • v.32 no.1
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    • pp.130-143
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    • 2004
  • Although consumer needs for better products force manufactures to put emphasis on design, often development of a product has been done without the formal process to consider consumer needs. In order to identify the implicit needs of customers and the areas of potential demand on a product, several analysis scheme such as QFD (Quality Function Deployment) has been developed. QFD, also known as the House of Quality, is the efficient tool ever created to tie product and service design decisions directly to customer wants and needs, i.e. VoC (Voice of Customer) To utilize this tool on a product design, first of all, the consumers attributes and the engineering characteristics must be exactly investigated. However there were only few studies about them on shoe design. Hence in this paper we developed an innovative framework for shoes design based on QFD. As a result, we uncovered 29 dominant human satisfaction dimensions as the consumers attributes for customer-oriented quality evaluation of a comfortable shoes. Here, 29 human satisfaction dimensions for a shoe design were identified as the dimensions that represent the human sensitivity and psychological feeling on comfortable shoes. Also, we proposed 60 human interface elements as the engineering characteristics. The relationships between human satisfaction dimensions and human interface elements were investigated. This study will help the designers and manufacturers clarify the conceptual and abstract aspect of the design evaluation by proposing a more systematic and process-oriented method.

A Study on the Choosing Behavioral Factor of Restaurant Menus in Hotels (호텔레스토랑 이용객의 메뉴선택행동요인에 관한 연구 -서울 시내 특 1등급 관광호텔 양식당 중심으로-)

  • 김기영;김신정
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.25-55
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    • 2000
  • AS the number of tourist has been increased. hotel industry will be able to not be existed and developed if not adapted to the need of customer's which is changed according to the change of Hotel's function. Traditionally. F&B department is enlarged compared to the past. But. it cause negative result in terms of clear profit. A menu is a marketing tool which delivers restaurant's image aid message to customers and communicate need and wants to restaurant. So far, studies on menu have been done in an analytical way from a management's viewpoint and inadequate to reflect customer's need and wants. A research on customer's menu selection procedure is critical to satisfying their needs and wants yield profit. This study examined the theories on menu-design and customer behavior through literature review and verified hypotheses through an empirical analysis. A questionnaire-survey had been used in luxury hotel's main grills and all most restaurants in Seoul. Collected data were analyzed. using SPSS/PC+ package. The important findings are as follows. In this study is to examine the factors that have an influence on customer's menu selection. The factors affected the customers' menu selection of hotel restaurant in the four factors. Four factors are hotel's restaurant of environmental factor. menu-choice factor. value of menu items, information. Correction between the evaluation criteria and selection of menu was examined. All four evaluation criteria, menu-choice factor was found to be most strongly collected with selection of menu. In conclusion, As a study on the Customer' menu Selection Behavior factor of Restaurant Menus in Hotels, It raises to exert us in the menu management of hotel restaurant.

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A Study on the Apartment Unit Plans by Double-income Households Considering Life Style (맞벌이 가족 라이프스타일에 따른 아파트 단위평면에 관한 연구)

  • Lee, Se-Na;Lee, Hyun-Soo
    • Korean Institute of Interior Design Journal
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    • v.16 no.1 s.60
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    • pp.73-82
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    • 2007
  • With the change of family type and diversify of life style, residents need various unit plan in quality. A rate of economically productive women has increased, and generally double-income households will continuously increase in the future. So a research is requested to consider the double-income households's satisfaction for a unit plan based on their life characteristics. The purpose of this study is to find out double-income households's lifestyles, and to search and analyze users' needs for spatial composition according to their lifestyles, and then, embody spatial composition of Apartment Unit plans. The findings are as follows. (1) Housing lifestyles of users living in apartment arc categorized into 5 types: pursuing the trend and personality, pursuing the convenience and leisure, pursuing being domestic, making a livelihood and practicality, the type of unspecification. (2) The type of pursing the trend and individuality requests new plan and a shower bath, the type of pursing the convenience and leisure requests facility with home appliances and likes traveling and sports, the type of making a hearth and home wants a talk with their family and discuss some problem, the type of making a livelihood and practicality requests storage space, the type of unspecification wants a comfortable master bedroom zone. Consequently factors of residental space plan are need for double-income households.

A study on the mobile Internet portal service types (무선인터넷 포털서비스의 유형과 유망 컨텐츠 분석 이동전화를 통한 무선인터넷을 중심으로)

  • 김주성;김태성;고석하
    • Journal of Information Technology Applications and Management
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    • v.9 no.4
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    • pp.151-164
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    • 2002
  • This paper predicts how mobile Internet portal services will go ahead and what contents will be needed at the portal site. Mobile Internet interface needs to be concise and compressed because of the size of terminals Thus mobile internal service wants integrated portal service We study the service strategy for mobile internet portal Service according to the product life cycle Many Korean people who have used 'wired and fixed' Internet services and mobile phones want the mobile Internet portal to provide many attractive functions and high quality of service Thus we consider the current Korean mobile Internet service as the maturity phase of its life cycle The maturity phase needs the strategy of diversifying and focusing on, thus we recommend the hub portal model for Korean mobile Internet service, In this paper, we survey contents of mobile Internet portal service as a case study. With the result of the analysis, we present the promising contents as follows: video conference service, financial service, stock trading service, traffic information service, location map service, emergency rescue service, and so on.

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The Targeting for Users Data Service of 3D-mesh contents (맞춤형 Targeting 3차윈 컨텐츠 Data 서비스)

  • Jung Jong-Jin;Lee Jong-Sul;Lim Tae-Bum;Lee Seok-Pil
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2003.11a
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    • pp.83-86
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    • 2003
  • With the opening of digital broadcast services and development of wire/wireless Internet, the current multimedia broadcasting is provided for has various services. The user will be provided lots of various content through the various channel and media. Content provider and consumer want the various service using content with the better quality which is fit to user preference. For transmitting this content in the limited transmission channel capacity, it needs to transmit the highly compressed content which user wants. The content of 3D mesh model-based on MPEG-4 enables the various content service that provides the lower capacity and the better quality, and Targeting service enables just provide the contents that user more wants and likes. The adaption of Java application program and 3D program can provide the content service utilizing 3D mesh model, so content provider and consumer can share the more information about the content. This paper has presented the study on the targeting service using compression of 3D mesh model-based on MPEG-4 and the adaptation of Java application program using it

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A Market Development Strategy for WiBro Service (와이브로 서비스(WiBro service) 상용화를 위한 시장개발전략)

  • Kim, Youngchan;Jee, Kyoung-Yong;Kim, Moon-Koo;Kim, Jiyeon
    • Asia Marketing Journal
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    • v.7 no.2
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    • pp.71-92
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    • 2005
  • Given the rapid changes in consumer tastes, technology, and competition, companies must develop a steady stream of new products and services. To be a successful product or service and explore the available market, the target market consumers need to be fully acknowledged a new product or service's value or benefit. And at the same time, the presented benefit should satisfy the customer's needs and wants. Therefore, a firm must investigate the target consumers' needs and wants before launching the new product or service. In this paper, we suggest the marketing strategy for newly developed WiBro service in telecommunication industry. We focus on consumer-oriented marketing strategy as well as the technology development process. To explore the customer's value scheme, we employ a self-explicated approach for estimating the customer's part-worth of the different target market in the process of market development stage. And we present the marketing strategy for each market development stages as well.

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Considered Points for ISO/KS A 9000's Quality Certification System (ISO/KS A 9000's 품질인증제도와 인증 및 추진기업의 고려사항)

  • 안병선
    • Journal of the Korean Professional Engineers Association
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    • v.32 no.6
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    • pp.48-54
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    • 1999
  • The ISO 90000 Quality System Certification is one of trends over the world. Many companies and organizations want to achieve the ISO 9000 certificate. But, some of companies did not fully consider the needs of certification before the decision of establishing the quality system to ISO 90000. If a company/organization wants to establish its unique quality system, it should consider some of points in the identification of needs, definition of application scope, effective ways of system establishing, top management committement, composition of task force team, practical involvement and development, analysis of process and assigned job functions, adoption of changes of business circumstances, and practical implementation of its unique quality system.

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