• Title/Summary/Keyword: voluntary activities

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Enhancing Multidimensional Customer Engagement on Social Media Marketing: Based on the posting contents and display types in Facebook Fan Pages (소셜미디어 마케팅을 통한 다차원적 고객 인게이지먼트 증진: 게시물 내용과 표현 유형을 중심으로)

  • Kang, Bong Su;Lee, Kyu Hyun;Kim, Hee-Woong
    • The Journal of Information Systems
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    • v.24 no.4
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    • pp.99-116
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    • 2015
  • Purpose One of the main characteristics of Social Network Service(SNS) is that users in an open space makes posts through voluntary participation and sharing among them. This makes SNS a very attractive channel to companies that need to send their messages to consumers. As a matter of fact, there are many companies doing marketing activities through a platform of Fan Page as a space for corporations and consumers to act together. This study defines the values and types of companies' advertising posts on Facebook, empirically analyzes the results of them, and investigates factors that could enhance the customer engagement. Design/methodology/approach A research model was built to demonstrate which values and types of posts were combined by corporations' posts on Facebook and create their messages and which of those combinations would lead to high results of customer engagement. Findings The results show differences in the values of posts between the group of high customer engagement and the other group on Facebook. This study makes its contribution by conducting elaborate analysis of posts on Facebook and thus proposing marketing strategies that companies, which had difficulties with systematic marketing activities due to cost limitations, could use on Facebook.

Dance activity program for elementary school students through a program of physical activity and emotional change research (무용 활동 프로그램을 통한 초등학생의 신체활동과 정서인식 변화 연구)

  • Kim, Mi-Joo
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.321-322
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    • 2013
  • This study attempted to anyone so that you can experience the dance, the dance activities were considering the personal characteristics of the elementary school program that combines dance movements and theatrical representation by presenting a model of the program. May appear in physical activity and changes in emotion recognition focused on elementary school students by applying to the program, the result of applying the participants through a program of dance activities, according to the mutual recognition of body motion expressed through the body, and how to communicate the meaning of the expressions in various ways positive thinking, voluntary participation, and interpersonal relationships and was able to deliver, and have self-confidence and self-esteem for physical activity and altered consciousness.

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Comparison of Abductor Hallucis Muscle Activity During Toe Curl Exercises According to the Position of the Interphalangeal Joint (발가락 감기 운동 시 지절관절 자세에 따른 무지외전근의 근 활성도 비교)

  • Jung, Do-Young;Koh, Eun-Kyung
    • Physical Therapy Korea
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    • v.16 no.2
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    • pp.9-15
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    • 2009
  • The purposes of this study were to compare abductor hallucis (AbdH) muscle activity during toe curl exercise according to position of interphalangeal joint (IPJ). Fifteen healthy subjects with neutral foot were recruit for this study. All subjects performed toe curl exercise with towel while maintaining the IPJ in flexion (condition 1) and extension (condition 2). Toe curl exercise with towel was perform three trials for five second periods in each condition. Surface electromyography (EMG) activities were recorded from three muscles (AbdH, tibialis anterior, peroneous longus) in each condition. EMG activity was normalized to the value of maximal voluntary isometric contraction (%MVIC). The EMG activities acoording to position of IPJ were compared using a paired t-test. This study showed that the EMG activity of AbdH during toe curl exercise with IPJ extension significantly increased compared to those during toe curl exercise with IPJ flexion (p<.05). However, the EMG activity of tibialis anterior and peroneus longus were not significantly different between the conditions (p>.05). These results suggest that toe curl exercise with towel must be performed with extension of IPJ in order to strengthen intrinsic muscle in subjects with overuse injuries related to excessive pronation.

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Effect of Proprioceptive Neuromuscular Facilitation on Muscle Irradiation Patterns of the Affected Side of in Stroke Patients: A Preliminary Study (뇌졸중 환자에서 고유수용성신경근촉진법이 환측 근육의 방사형태에 미치는 영향: 사전연구)

  • Kim, Won-Ho
    • Physical Therapy Korea
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    • v.16 no.2
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    • pp.59-66
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    • 2009
  • This study investigated the irradiation pattern of muscles on the affected side in stroke patients after application of diagonal 2 extension (D2 ex) proprioceptive neuromuscular facilitation in the unaffected upper extremity. Seven stroke patients participated. Electromyographic activities were recorded in the iliopsoas, biceps brachii, and triceps brachii were recorded by surface electrodes at rest, D2 ex with knee extension, and D2 ex with knee 90 flexion, normalized by maximal voluntary isometric contraction (MVIC) values. The medial frequencies of biceps brachii in both sides were also measured to compare muscle type recruited. %MVIC of biceps brachii and triceps brachii were significantly higher in D2 ex than at rest (p<.05). There was no difference in median frequency of biceps brachii between the affected and unaffected side (p>.05). This suggests that proprioceptive neuromuscular facilitation using D2 ex may improve muscle activities of the paretic side and that the irritation pattern of the affected side may respond to maintain body equilibrium according to movement of the sound side.

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The Influences Personality and the Attitudes Towards Money Play on the Act of Giving Money, by University Students (대학생들의 개인적 특성과 돈 태도 유형이 기부에 대한 소비자 태도에 미치는 영향)

  • Kim, Jung-Hoon
    • Korean Journal of Human Ecology
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    • v.20 no.4
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    • pp.819-829
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    • 2011
  • The purpose of this study was to explore the influences of personality and the money attitude on the giving of money by university students. 275 questionnaires were used for the statistical analysis of this study. The questionnaire includes attitudes towards money and giving money, whether or not respondents had a NGO membership, the level of participation into volunteer service, and other demographic information. The results of the study show that, female, middle class students with no religious preference tended to be more positiveabout giving money. There was a positive relationship between citizenship and giving money attitudes. It means that more actively attended citizenship activities were by students, the more positive attitudes towards giving money they had. The compulsive & consumptive types were more sardonic than others. The managerial types perceived less negatively giving organization. Based on these results, the following have been suggested in order to expand personal giving attitudes, voluntary programs, and activities related to the civil society for students. There needs to be a financial management education program with a balance struck between expenditure categories of consumption and non-consumption, including giving money to others.

Electromyographic Analysis of Wrist Flexors by the Shape of Ultrasound Head (초음파 도자의 모양에 따른 손목굽힘근의 근전도 분석)

  • Kim, Won-Ho;Kim, Jong-Man;Park, Hyung-Ki;Park, Eun-Young
    • Physical Therapy Korea
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    • v.14 no.3
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    • pp.9-15
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    • 2007
  • The purpose of this study was to investigate electromyographic activities of the flexor digitorum superficialis (FDS) and the flexor carpi ulnaris (FCU) by the shape of the ultrasound head. Twelve healthy subjects participated and performed ultrasound therapy with a round head and a long handled head during each 5-minute application. Electromyographic activities of the FDS and FCU were recorded by surface electrodes and normalized by maximal voluntary isometric contraction (MVIC) values. There was no difference in the muscular fatigue of FDS and FCU as determined by the shape of the ultrasound head (p>.05). Without the shape of head, the mean power frequency decreased with the time. There also was no difference in %MVIC of the FDS and FCU as determined by the shape of the ultrasound head (p>.05), but the force exerted exceeded 20%MVIC. There was however a significant difference in the amount of cumulative workload of the FDS and FCU as determined by the shape of ultrasound head (p<.05). The workload was however not affected by the shape of the ultrasound head. Constant static grasp of ultrasound transducer head during ultrasound therapy is considered a high risk factor of work-related musculoskeletal disease.

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Effect of Backward Versus Forward Lunge Exercises on Trunk Muscle Activities in Healthy Participants

  • Song, Jae-Keun;Yoo, Won-Gyu
    • Physical Therapy Korea
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    • v.28 no.4
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    • pp.273-279
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    • 2021
  • Background: Lunge exercises are lower extremity rehabilitation and strengthening exercises for patients and athletes. Most studies have shown the effectiveness of the forward and backward lunge exercises for treating patellofemoral pain and anterior cruciate ligament injuries (by increasing lower extremity muscle activity) and improving kinematics. Objects: However, it is not known how the two different lunge movements affect trunk muscle activities in healthy individuals. The purpose of this study was to investigate the electromyographic activity of the rectus abdominis and erector spinae muscles during forward and backward lunge exercises in healthy participants. Methods: Twelve healthy participants were recruited. Electromyographic activity of the rectus abdominis and erector spinae was recorded using surface electrodes during forward and backward lunges, and subsequently normalized to the respective reference voluntary isometric contractions of each muscle. Results: Activity of the erector spinae was significantly higher than that of the rectus abdominis during all stages of the backward lunge (p < 0.05). The activity of the erector spinae was significantly greater during the backward than forward lunge at all stages (p < 0.05). Conclusion: Backward lunging is better able to enhance trunk motor control and activate the erector spinae muscles.

Compliance Commitment and Compliance Support System: Focused on the Perceived Usefulness and Surveillance Concerns (준법몰입과 준법지원시스템 사용의도: 지각된 유용성 및 감시우려를 중심으로)

  • Lee, Sung-Jin;Kim, Sang-Soo
    • The Journal of Information Systems
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    • v.27 no.4
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    • pp.97-114
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    • 2018
  • Purpose Compliance support system (CSS) aims to support employees' voluntary compliance activities, however, it requires a different approach from the acceptance of other general information systems. In other words, the user's concern that his/her compliance activities recorded in the system are monitored may hinder the active use of the system. In this regard, we set up a research model to investigate the factors that affect the intention to use CSS, by including perceived usefulness, compliance commitment, and surveillance concern. Design/methodology/approach A questionnaire survey was conducted for the employees of a domestic oil-company, who operates their own CSS. Based on the 865 data collected, a structural model analysis using PLS was conducted. As a result, all four hypotheses were accepted. It was found that perceived usefulness of CSS has a positive effect on the intention to use CSS. Compliance commitment has a positive effect both on perceived usefulness and intention to use CSS. In contrast, surveillance concern of one's non-compliance recorded in the CSS was shown to have a negative effect on the relationship between compliance commitment and perceived usefulness. Findings This study has academic implications in that it extends the viewpoint of the existing technology acceptance mechanism by examining the two aspects, i.e., compliance commitment and surveillance concern. This study may also provide practical directions to strengthen the use of the active compliance support system by the employees.

A Study on Designing an Education Cooperation Model for HRD in Asia-Pacific Region: Focusing on Education Project of APEC

  • JANG, Hwan Young;YEON, Kyung Sim
    • Educational Technology International
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    • v.21 no.1
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    • pp.31-67
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    • 2020
  • The purpose of this study was to propose an education cooperation model for Human Resources Development (HRD) in Asia-Pacific region in response to environmental changes in business and industry. In order to carry out the model, this study reviewed the key features of human resources in the APEC which is a symbolic regional integration entity in Asia-Pacific region, shaped critical issues related with HRD in this region and then analyzed the trends of education cooperation projects conducted by the APEC in terms of topics, implementation methods and proposing economies of the projects. In result, this study proposed a triangular education cooperation model for HRD consisting of three elements: Voluntary Partnership, Information on Needs and Support for Cooperation. These interconnected and interdependent elements were designed to encourage actors to participate in education cooperative activities with their own willingness, produce and manage research-based information required for sustainable cooperation and support communication and connectivity among actors for effective activities. Also, this study expected that this model would make a commitment to narrowing educational divides, enhancing global-standard skills development, facilitating public and private partnership and organizing the foundation of future education for cultivating creative talents in the era of innovation for APEC members.

Spanning Multiple Online Communities and Knowledge Contribution: The Cross-Level Moderating Effects of Environmental Scanning and Membership Fluidity

  • Yongsuk Kim
    • Asia pacific journal of information systems
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    • v.33 no.2
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    • pp.418-443
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    • 2023
  • Many organizations facilitate a host of online knowledge sharing communities to assist internal knowledge sharing and operation. The permeable boundaries and voluntary structures of online communities allow individuals to span community boundaries and affect member resources and structures. Although much research has been done on members' knowledge contribution in online communities, relatively little is known about how a member's contribution to a community is shaped by the cross-level interactions of member's external boundary spanning and the community's environmental scanning or membership fluidity. Drawing from the theoretical lens of boundary spanning and the external view of online communities, we take a multi-level approach in the analysis of the activities of 1,992 members of 126 communities internal to a global company. We find that a member's external boundary spanning activity (e.g., external knowledge acquisition via reading posts) has a positive effect, though at a decreasing rate, on subsequent internal knowledge contribution (e.g., posting replies in the member's home community). This positive effect is stronger in communities that are more active in environmental scanning or have fluid membership and weaker in communities that are less active in environmental scanning or have stable membership.